More about brands – Page 230
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Philippe Plein, a German fashion designer who a year ago...
Philippe Plein, a German fashion designer who a year ago offered his first high-end line of sports shoes and clothing, called Plein Sport, has signed up Floyd Mayweather, the 40-year-old American boxing champion. Plein announced the two-year contract shortly before Mayweather came out of a two-year retirement to win a ...
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Italy's Radici Group, a fiber manufacturer based in Bergamo, has...
Italy's Radici Group, a fiber manufacturer based in Bergamo, has become a sponsor of the local football club, Bergamo. Noting that the company is the second-largest European manufacturer of nylon, a fiber that is heavily used in sports clothing, Radici says the sponsorship should help it to get more visibility ...
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Uhlsport will become the official supplier of the FC Cologne...
Uhlsport will become the official supplier of the FC Cologne football team in the German Bundesliga, replacing Erima from 2018 for four years. FC Cologne was the winner of the first ever Bundesliga championship in 1963 and one of the most successful in the early years of the competition, but ...
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A German national handball champion, Johannes Sellin, has joined Kempa's...
A German national handball champion, Johannes Sellin, has joined Kempa's team, promoting its new Wing Lite shoes. With more than 200 goals scored from the right-wing position with MT Melsungen, Sellin was one of the top three scorers in the last season of the DKB Handball Bundesliga. He is now ...
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Polartec and Kometa, an Italian food firm, will be co-sponsoring...
Polartec and Kometa, an Italian food firm, will be co-sponsoring the new cycling development team launched by the Alberto Contador Foundation and the team Trek-Segafredo. The new development squad will compete in the Continental division. The two sponsors have signed a three-year commitment. Ivan Basso, a former teammate of Contador's, ...
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Skechers has announced a partnership with Camila Cabello on a...
Skechers has announced a partnership with Camila Cabello on a new global marketing campaign. The Cuban-born American singer and songwriter will be the face of Skechers' women's footwear category. The campaign, which will appear in Spanish and English, is scheduled for launch later this month. Cabello, who is 20, started ...
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Skechers Performance has been named the official footwear partner for...
Skechers Performance has been named the official footwear partner for the 2017 Solheim Cup, the women's team golf competition between Europe and the U.S. The event will take place in the U.S., at the Des Moines Golf and Country Club in Iowa, on Aug. 18-20. Selected players will wear a limited-edition ...
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K-Swiss has launched a new campaign to promote its “Generation...
K-Swiss has launched a new campaign to promote its “Generation K” shoe collection, which targets, in particular, the Gen Z and millennial market. For this campaign, the brand has hired young entrepreneurs who have a large following on social media, and who will appear both in the print campaign and ...
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Short stops
Nike has signed up Kendrick Lamar, the American rap musician...
Nike has signed up Kendrick Lamar, the American rap musician previously sponsored by Reebok
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Skechers was the footwear sponsor of last month's Solheim Cup...
Skechers was the footwear sponsor of last month's Solheim Cup in Des Moines, Iowa, where the women's golf team from the U.S. defeated the European team
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Skechers is sponsoring Tony Romo, a former quarterback of the...
Skechers is sponsoring Tony Romo, a former quarterback of the Dallas Cowboys, to support its line of men's shoes
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Vans is collaborating with Karl Lagerfeld on a capsule collection...
Vans is collaborating with Karl Lagerfeld on a capsule collection which has been unveiled at the recent fashion festival of Bread & Butter in Berlin
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Erima has been picked as a sponsor by the Pool...
Erima has been picked as a sponsor by the Pool Section of the Royal Dutch Billiard Federation
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Dainese and AGV has extended their sponsorship contract with Franco...
Dainese and AGV has extended their sponsorship contract with Franco Morbidelli, the current leader in the Moto2 standings
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Article
Adidas charges ahead
While two leading rivals are cutting back and rejigging their organization, the Adidas Group continued to charge ahead with sharp gains in sales and adjusted operating profit for the second quarter, spread across all markets other than Russia.The group had already made it clear through an upgraded guidance last month ...
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Article
Under Armour restructures
Under Armour is preparing to cut about 2 percent of its workforce as part of a restructuring plan that is meant to align its resources to market developments, and particularly the brand's sluggishness in North America.The move is strongly reminiscent of the cutbacks launched a few weeks ago by the ...
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Article
International fuels Under Armour’s sales
Under Armour unveiled its latest restructuring plans as it reported a sales rise of 8.7 percent to $1,088.2 billion for the second quarter, up by 8 percent in constant currencies. The increase was entirely driven by international markets. Sales in North America were nearly flat, up 0.3 percent to $829.8 ...
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Adidas trails only the police for attractiveness as a future...
Adidas trails only the police for attractiveness as a future employer in the opinion of German students. In a recent survey on careers conducted with more than 20,000 students between the ages of 13 and 18, the sports brand was ranked first in the fashion industry and second overall out ...
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A Chinese court has ruled that Under Armour is owed...
A Chinese court has ruled that Under Armour is owed 2 million yuan renminbi (€0.26m-$0.30m) in damages by the Chinese company that has been selling the Uncle Martian brand with a logo uncannily similar to Under Armour's, according to the U.S. group's lawyers. Uncle Martian was launched last year by ...
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Erima has struck out in a new team sports direction...
Erima has struck out in a new team sports direction by closing its first co-operation agreement with a futsal team, SSV Jahn 1889 from Regensburg in Germany. Futsal is a variation of soccer played with five players per team and on a smaller pitch, typically indoors. Erima will equip both ...
