More about brands – Page 231
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News briefs
Ahead of his final race in a career famed for...
Ahead of his final race in a career famed for its speed and success, Usain Bolt was awarded a special pair of Bolt Legacy Spikes by Puma. Bolt, who finally came third in an anticlimactic finish to the final of the World Athletics Championship 100-meter sprint, has attained legendary status ...
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Mizuno is attempting to make further inroads into the lucrative...
Mizuno is attempting to make further inroads into the lucrative handball market. The company has signed a contract to provide team jerseys and other gear to the women's team of Frisch Auf Göppingen, which plays in the first division of the German Handball League, ahead of the season opening in ...
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News briefs
Deichmann has brought a new look to its range by...
Deichmann has brought a new look to its range by launching nine styles of sneakers from Adidas, Fila, Nike and Puma. They became available online and in selected stores at the end of July. The low-cost German shoe retailer is promoting the collection under the title #Athlashion by Deichmann, with ...
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News briefs
Nike has extended its partnership with the UK Athletics Federation,...
Nike has extended its partnership with the UK Athletics Federation, making it run until 2030. The contract doesn't cover the participation of its athletes in the Olympic Games, which has been sponsored lately by Adidas. The terms of the new contract have apparently changed, giving more support for creating the ...
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News briefs
Decathlon has launched a small range of Nordic walking shoes...
Decathlon has launched a small range of Nordic walking shoes under its Newfeel label, which focuses on walking. The French retailer explains that the Nordic Walking shoes were designed to be flexible, with a special Flex-H concept for the outsole, while providing traction and cushioning. The company has added an ...
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News briefs
Thermore has announced the introduction of Thermore Freedom, a new...
Thermore has announced the introduction of Thermore Freedom, a new type of synthetic thermal insulation that is said to stretch and move with an elasticity improved by up to 40 percent as compared to the similar products available on the market. The Italian company has also announced that Peta (People ...
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News briefs
Dickies and Prana have joined HeiQ's list of brand partners...
Dickies and Prana have joined HeiQ's list of brand partners that use its technical textile finishing products. Dickies presented its new Cooling Tees empowered with HeiQ Smart Temp to retailers at this year's Outdoor Retailer (OR) Summer Market trade show, which took place in Salt Lake City on July 26-29. ...
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Short stops
Pinarello has introduced the first electronic bike suspension system, in...
Pinarello has introduced the first electronic bike suspension system, in cooperation with HiRide
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Short stops
Puma has won a Red Dot Award for the design...
Puma has won a Red Dot Award for the design of its multi-functional Evoknit Move Infinite jacket
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Short stops
Replacing Adidas, New Balance has signed up Artur Boruc, goalkeeper...
Replacing Adidas, New Balance has signed up Artur Boruc, goalkeeper for the Bournemouth team and the Polish national team
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Article
Stronger growth again in sports shoes than garments
This came out for the fourth year in a row from the annual study conducted by Sporting Goods Intelligence on the global branded athletic footwear and apparel markets. While the sports shoe market grew by 8.5 percent to an estimated $57.97 billion last year in terms of the vendors' revenues, ...
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Article
Adidas raises guidance, sells CCM Hockey
The Adidas Group has again raised its guidance for the full year, after its sales increased by 20 percent to €5.0 billion for continuing operations in the second quarter, up by 19 percent in constant currencies, and operating profit surged by 18 percent to €505 million.The group issued preliminary figures ...
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Article
U.S. consumers prefer to buy Nike on Amazon than Foot Locker
Surprisingly, U.S. consumers preferred to buy Nike products on Amazon than at Foot Locker stores in the first half of this year. According to a new survey conducted by UBS among 1,000 American consumers, their preference for Amazon rose to 13 percent of the sample during the period from 10 ...
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Article
Competing with Amazon, Zalando goes premium
Zalando, which is also a major client for sports apparel and footwear brands in Europe, suffered one of its worst days of trading in more than two years, with the share price dropping by 8.2 percent, as the German-based e-commerce giant reported an unexpectedly strong slowdown in its growth. In ...
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Article
Columbia to ramp up online investment
Columbia Sportswear has embarked on a project to increase brand awareness and sales growth across its wholesale and retail business, with a focus on digital sales and infrastructure. This comes after an assessment of the outdoor group's operating model, which has already led to a substantial management reshuffle last month.The ...
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News briefs
Lululemon Athletica has reportedly sued Under Armour in a Delaware...
Lululemon Athletica has reportedly sued Under Armour in a Delaware court, alleging that it has infringed on the four-strap design of its best-selling Energy Bra, offering the items for sale at lower prices. It is seeking damages and an injunction on the sale of the allegedly infringing items: the Armour ...
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News briefs
Adidas has developed its first laceless running shoe as part...
Adidas has developed its first laceless running shoe as part of its Ultraboost range, using an advanced Primeknit contruction and new yarn engineering for more compression and support. Aramis motion tracking technology has allowed the brand's designers to integrate key support features and other functions based on an analysis of ...
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News briefs
Nike is launching a sports bra that features its Flyknit...
Nike is launching a sports bra that features its Flyknit technology, which is normally used in its footwear. Nike first used the technology for its Flyknit Racer shoe on the occasion of the London 2012 Olympics. The Flyknit technology is based on a digital knitting process that allows for a ...
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News briefs
Nike has announced that it is making available its App...
Nike has announced that it is making available its App in six European countries including Spain, France, Italy, Germany, the U.K. and the Netherlands. The Nike App is meant to provide Nike Plus members, its most loyal customers, with an all-access-pass to a mix of products and services. The app ...
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News briefs
Consumer demand for the new Louis Vuitton collection co-branded with...
Consumer demand for the new Louis Vuitton collection co-branded with Supreme was so hot that the brand decided to stop selling it at pop-up shops in Paris and Tokyo. A pop-up shop in New York never opened due to the opposition of the local community. The collection was eventually offered ...
