More about brands – Page 232
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More and more men are making a fashion statement all...
More and more men are making a fashion statement all over Europe by wearing colorful sneakers under formal suits, and even tuxedos. Henry Poole, a highly reputed men's tailor on London's Savile Row, has teamed up with Adidas Originals to create two styles of sneakers. The limited edition will be ...
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Chervò will launch later this month a capsule collection of...
Chervò will launch later this month a capsule collection of golf clothing for men and women carrying the brand of the Ryder Cup under a new licensing agreement that will last two years, with an option to extend it. It will be sold initially only in Italy, where the Ryder ...
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Lenzing Group, the Austrian specialist in cellulose fibers, has teamed...
Lenzing Group, the Austrian specialist in cellulose fibers, has teamed up with Noble Biomaterials to launch a new range of sustainable high-performance fabrics with anti-odor properties. The textiles feature Noble's XT2 silver-based technology to offer odor-protection. Lenzing's sustainable fibers, combined with the anti-odor feature of Noble's technology, are supposed to ...
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Grenson is putting out the first sneaker under its own...
Grenson is putting out the first sneaker under its own brand name, the Sneaker 1, making it available on its own website. It is made in Italy. The British company had launched a collaborative model with New Balance in this product category last year, followed by another one recently with ...
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Tamaris, the German fashion brand owned by Wortmann, is paying...
Tamaris, the German fashion brand owned by Wortmann, is paying homage to the athleisure trend by launching a line of sneakers, called Fashlectics, for the next autumn/winter season. One of the styles in the collection got an award from a German women's magazine, Freundin.
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Vibram is introducing a new Vibram Litebase technology which, it...
Vibram is introducing a new Vibram Litebase technology which, it says, reduces by up to 30 percent the weight of the outsole without affecting the properties of Vibram's normal soles. The new technology will be tested on a shoe with Vibram's Megagrip compound by the members of the Trailrunning Team ...
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Havaianas will test-market a swimwear collection in stores in France,...
Havaianas will test-market a swimwear collection in stores in France, Italy and Portugal next year and plans to start distributing boardshorts and bikinis from 2019 onward
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Pinarello has presented its first electric mountain bike, the...
Pinarello has presented its first electric mountain bike, the Andromeda Hybrid 9.9, which uses the Shimano Steps E8000 series motor
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Under Armour (UA) is launching a new global marketing campaign...
Under Armour (UA) is launching a new global marketing campaign for its women's division entitled “Unlike Any,” in which it celebrates female athletes for their unprecedented sporting achievements, regardless of gender comparisons. The campaign has been created in partnership with Droga 5, the advertising network headquartered in New York City. ...
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Under Armour (UA) has announced a new long-term partnership with...
Under Armour (UA) has announced a new long-term partnership with Heather Arneton, a French athlete who is considered as a rising star in the world of athletics. Arneton, who is only 15 years old, holds the Under 15 long jump world record, with a jump of 6.57 meters. The sports ...
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Cara Delevingne premiered a short film as a part of...
Cara Delevingne premiered a short film as a part of Puma's “Do You” campaign during an event held at Central Saint Martins in London on July 23. The actress talked about female issues and women's empowerment as part of the campaign. For several months, Delevingne looked for women with inspiring ...
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Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as...
Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as its new face for light athletics. The 26-year-old Jungfleisch is a ten times national champion. She has won the German championship five times since 2013 and the indoor championship five times since 2011. Born in Paris of a French father ...
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Macron has inked an eight-year sponsorship agreement with the Italian...
Macron has inked an eight-year sponsorship agreement with the Italian Rugby Federation (FIR), which has been sponsored by Adidas for the last four years. The Italian teamwear company has also been chosen by Uefa as the official partner of its TEP (Top Executive Program) Kit Assistance Scheme, a project that ...
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Adidas has signed a multi-year sponsorship agreement with USA Volleyball,...
Adidas has signed a multi-year sponsorship agreement with USA Volleyball, covering the men's and women's teams and the beach volleyball teams. The junior and Paraympic teams are also included in the deal. Adidas will also sponsor Lauren Carlini, a female player from Wisconsin who earned four All-America honors during her ...
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Diadora is putting out a limited edition of retro-inspired T-shirts,...
Diadora is putting out a limited edition of retro-inspired T-shirts, sweatshirts and jackets named after Roberto Baggio, the famous Italian football champion who was sponsored by the brand back in 1994, when he led the Italian team to win the World Cup. Limited to series of 500 units, the collection ...
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Nike has signed a five-year endorsement deal with a 9-year-old...
Nike has signed a five-year endorsement deal with a 9-year-old child, Shane Kluivert, who has 134,000 Instagram followers. He is the son of Patrick Kluivert, the retired Dutch football player who was briefly a direct of football at the Paris Saint-Germain (PSG) team, also sponsored by Nike. Shane is also ...
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Umbro is again, after 14 years, the official supplier of...
Umbro is again, after 14 years, the official supplier of the Santiago Futsal club
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Jana Ina Zaarrella, a German fashion model and presenter, will...
Jana Ina Zaarrella, a German fashion model and presenter, will act as a brand ambassador for Odlo in connection with the introduction of its first line of training clothing
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Poc, the Swedish brand of helmets and related products, came...
Poc, the Swedish brand of helmets and related products, came out as a winner of a “Brand of the Year” award in the Bicycle Brand Contest organized by the German Design Council
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Scarpa is supplying the technicians of the Royal Spanish Winter...
Scarpa is supplying the technicians of the Royal Spanish Winter Sports Federation (RFEDI) with its snow shoes and its members with alpine running shoes
