More about brands – Page 233
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Short stops
Peak Sports will outfit the Romanian Olympic team through the...
Peak Sports will outfit the Romanian Olympic team through the 2024 Games, starting with the 2018 Winter Olympics in PyeongChang, Korea
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Arena has extended its 30-year-old endorsement contract with the German...
Arena has extended its 30-year-old endorsement contract with the German Swimming Federation (DSV) through 2020
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Article
Frisk takes charge of Under Armour’s operations
Under Armour has appointed Patrik Frisk as its president and chief operating officer, starting this week, as part of a broader executive reshuffle to streamline the group's management, aimed at optimizing its product assortment and at reinforcing its sales and marketing strategies.Thus, Frisk is making a comeback to the sporting ...
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News briefs
Kasper Rorsted, chief executive of the Adidas Group, told Focus...
Kasper Rorsted, chief executive of the Adidas Group, told Focus magazine that the Reebok brand has to return to profitability within four years. Shortly after Rorsted took over the helm in October last year, the company launched a reorganization at Reebok, Muscle Up, which entailed about 150 job cuts, the ...
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Rossignol has appointed François Goulet as the new president of...
Rossignol has appointed François Goulet as the new president of its North America division, effective July 17. He replaces Ron Steele, who is to retire after 40 years with the company. Steele will remain until September 2018 in an advisory capacity. Goulet was most recently vice-president and general manager of ...
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News briefs
Oberalp, which recently got the distribution of Under Armour in...
Oberalp, which recently got the distribution of Under Armour in Italy, has opened its first brand store in the peninsula. It's located in the Orio shopping mall near Bergamo's airport, close to Foot Locker and many other sports stores. Under Armour has also taken advantage of the settlement of a ...
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News briefs
Groupe Rossignol presented this week its first collection of racquets...
Groupe Rossignol presented this week its first collection of racquets for paddle tennis. They will be manufactured at its Spanish ski factory at Artés and distributed not only on the Spanish market, where the practice of this type of racquet sport is quite widespread, but also in the rest of ...
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News briefs
Creating a buzz in the younger communities, Louis Vuitton has...
Creating a buzz in the younger communities, Louis Vuitton has started an interesting collaboration with Supreme, the New York-based streetwear label, giving it visibility through the social networks. The products will be briefly available at pop-up stores in Paris, Tokyo, Beijing, London, Miami and Los Angeles. Their addresses are given ...
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News briefs
Under Armour has inked a new licensing contract for teamwear...
Under Armour has inked a new licensing contract for teamwear in the U.K. with Dreamsport, which will develop and sell customized UA teamwear for schools, universities and clubs in a wide range of sports, starting in October 2017. Dreamsport will take the place of Ninety9, with which UA has had ...
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News briefs
Powakaddy is launching what it claims to be the world's...
Powakaddy is launching what it claims to be the world's first electric golf trolley with fully integrated GPS technology. A British competitor, Motocaddy, has upgraded its free GPS app in preparation for the launch of a new electric trolley, the S5 Connect, which can be connected to the GPS via ...
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News briefs
Xendera, a French company that has developed a free app...
Xendera, a French company that has developed a free app converting physical activities into vouchers, said its eponymous app has taken the lead of the Apple Store's Health and Fitness ranking. The company also said the app will soon be partnering with various brands including Le Coq Sportif, Skullcandy, Deliveroo ...
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News briefs
Nilit has introduced a new premium nylon 6.6 fiber, called...
Nilit has introduced a new premium nylon 6.6 fiber, called Sensil, for fashion and performance apparel. Aside from its soft feel, it is said to be strong and durable. It features inherent odor control, temperature management, moisture management and UV resistance. Its launch will be supported by an extensive consumer ...
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Short stops
Go Sport has launched a new private brand of clothing,...
Go Sport has launched a new private brand of clothing, skateboards and accessory items for urban action sports, called Up2Glide
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News briefs
Under Armour has chosen a New York rapper, A$AP Rocky,...
Under Armour has chosen a New York rapper, A$AP Rocky, as its newest testimonial, evidently to make a statement in the growing lifestyle segment of the sports market. The brand has focused on athletes until now, whereas its competitors have successfully associated their brands with well-known entertainers like Kevin Hart ...
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News briefs
Le Coq Sportif is preparing to take full advantage of...
Le Coq Sportif is preparing to take full advantage of investments in its apparel development center in Romilly-sur-Seine, after it sealed an agreement with the French rugby federation to outfit the French rugby team for six years starting from July 2018, taking over from Adidas. It's another high-profile endorsement deal ...
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News briefs
Speedo has signed an endorsement contract with Ryan Murphy, a...
Speedo has signed an endorsement contract with Ryan Murphy, a 22-year-old Canadian swimming champion who was the first to win three Olympic gold medal in the same summer games last year. Speedo has also extended its contract with Mireia Belmonte, the Spanish swimmer.
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News briefs
Nike has signed a long-term sponsorship contract with a major...
Nike has signed a long-term sponsorship contract with a major French rugby club, Stade Toulousain, starting with the 2017/18 season. The Swoosh had been its technical sponsor until BLK took over the contract three years ago. The club looked for a new sponsor after the Australian brand ran into financial ...
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News briefs
Nike and Tottenham Hotspur have confirmed a multi-year partnership, starting...
Nike and Tottenham Hotspur have confirmed a multi-year partnership, starting from the upcoming football season and taking over from Under Armour. The agreement between Nike and the Premier League club from North London had been anticipated in British newspapers for several months, and it was estimated at £25 million to ...
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News briefs
Umbro has signed a sponsorship contract with yet another German...
Umbro has signed a sponsorship contract with yet another German football club, the FC Schalke 04, starting in July 2018, for an estimated price of €6 million a year. Located in Gelsenkirchen and known also as the S04 club, it is currently sponsored by Adidas. It is aiming for revenues ...
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News briefs
Umbro is the official kit supplier for the inaugural Star...
Umbro is the official kit supplier for the inaugural Star Sixes tournament, the six-a-side indoor football competition where former international players represent a senior national team for which they played. The inaugural tournament will take place at the O2 Arena in London on July 13-16. The brand is already the ...
