More about brands – Page 234
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News briefs
Macron has announced a flurry of new deals to supply...
Macron has announced a flurry of new deals to supply its jerseys to many clubs. It will outfit the Asteras Tripolis FC club in Greece and the Dinamo Bucarest team in Romania, replacing Nike in both cases for the next four and three years, respectively. It will take the place ...
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Erima has signed a contract with the Austrian SK Vorwärts...
Erima has signed a contract with the Austrian SK Vorwärts Steyr football team, with which it had a successful partnership at the end of the 1980s. The German company will also outfit another Austrian team, WSG Swarowski Wattens, from the coming season.
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News briefs
Keller Sports, the German multi-channel retailer based in Munich, won...
Keller Sports, the German multi-channel retailer based in Munich, won the German Brand Award 2017 at the end of June. Other bands that were given with the award were Uvex, Lowa and Led Lenser. Among the sporting goods retailers that participated, Keller Sports was the only company that won an ...
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Joma will be the official supplier of Atalanta BC, the...
Joma will be the official supplier of Atalanta BC, the Italian first-division football team from Bergamo, during the 2017/18 playing season
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Sergio Tacchini will be the official supplier of the tennis...
Sergio Tacchini will be the official supplier of the tennis coaches of the Aspria Harbour Club in Milan for the next three years
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Asics has signed a four-year endorsement deal with Penny Olistkiak,...
Asics has signed a four-year endorsement deal with Penny Olistkiak, a 17-year-old swimmer who is the first Canadian athlete to have won four Olympic gold medals in one year
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Supra has signed up a 27-year-old American pro skater, Clint...
Supra has signed up a 27-year-old American pro skater, Clint Walker
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Uvex has obtained for the second time the German Brand...
Uvex has obtained for the second time the German Brand Award in Gold for excellence in brand strategy, management, creation and employer branding
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News briefs
Reportedly, Under Armour has finally reached a settlement with its...
Reportedly, Under Armour has finally reached a settlement with its former Spanish distributor, Alnisa Sport. The American company had terminated a distribution agreement with Alnisa, giving it notice that the contract would stop at the end of 2016, and decided to set up its own sales subsidiary in the country. ...
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News briefs
Bernard Tapie, the former majority shareholder of Adidas, has lost...
Bernard Tapie, the former majority shareholder of Adidas, has lost a final appeal in French courts against a ruling that he should reimburse €404 million paid out to him after arbitration proceedings around the sale of the sports company in 1993. Tapie has long alleged that he was fleeced by ...
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News briefs
Compression tights bring benefits for long-distance runners, but many claims...
Compression tights bring benefits for long-distance runners, but many claims made for the sports apparel do not hold true. Researchers at Ohio State University's Wexner Medical Center recently found that the tights neither reduce muscle fatigue nor make runners go farther or faster. They greatly reduce muscle vibration, but this ...
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News briefs
Volcom is launching an apparel collection developed with Georgia May...
Volcom is launching an apparel collection developed with Georgia May Jagger, as part of an effort to expand the brand's image among young women, following the promotion of an English designer, Kelly Summer, as head of design for Volcom's women's collections. The line will be exclusively available from the month ...
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News briefs
Decathlon has announced the launch of Olaian, its new exclusive...
Decathlon has announced the launch of Olaian, its new exclusive surfing brand. The products are developed in Hendaye, in France's Basque region. Olaian will include several product categories ranging from surf boards to swimsuits, wetsuits and accessories. The products will make their debut in 2018. The French retail group is ...
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News briefs
Callaway Golf has introduced the Allsport watch, which the company...
Callaway Golf has introduced the Allsport watch, which the company describes as the first multi-sport watch designed specifically for golfers. The Allsport incorporates popular features of fitness tracking devices into a conventional GPS watch, including a calorie tracker, a step counter and multi-sport training features suitable for other sports, including ...
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News briefs
Craft presented its first line of urban running shoes at the OutDoor show....
Craft presented its first line of urban running shoes at the OutDoor show. The shoes are intended for running on asphalt, but the company makes no secret that the collection will be expanded in a few years' time. Craft's new urban running shoes come with a Vibram sole that was exclusively developed for ...
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News briefs
Brekka, the Milan-based brand of headwear, has teamed up with...
Brekka, the Milan-based brand of headwear, has teamed up with Smiley to create a range of apparel and accessories for music festival-goers. The capsule collection includes backpacks, hoods, hats and socks, all of which incorporate a print of the Smiley icon. Europe's summer season features numerous festivals, kicking off in ...
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The Alpinestars Tech-Air airbag system has been honored at this...
The Alpinestars Tech-Air airbag system has been honored at this year's Consumer Electronics Show (CES) Asia Innovation Awards, taking away the prize in the Wearables category. The Tech-Air, which is said to be the first self-contained street airbag system, can be used for any type of motorcycle or scooter. The ...
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News briefs
Rossignol will be teaming up with Andrea Pompilio for its...
Rossignol will be teaming up with Andrea Pompilio for its autumn-winter 2018/19 apparel line. The new Studio collection will be presented at Pitti Uomo in January 2018. The capsule collection, for men and women, will comprise 30 models combining a sporting style with urban trends. Rossignol previously teamed up with ...
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News briefs
Norrøna is launching Unstad, a range of wetsuits intended for...
Norrøna is launching Unstad, a range of wetsuits intended for arctic surfing, which will become available after the summer. The Norwegian outdoor and winter sports apparel and footwear company acknowledges that the potential of the latest range is quite small in terms of sales, but it consistently targets the more ...
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News briefs
Vibram is introducing a new Vibram Litebase technology which, it...
Vibram is introducing a new Vibram Litebase technology which, it says, reduces by up to 30 percent the weight of the outsole without affecting the properties of Vibram's normal soles. The new technology will be tested on a shoe with Vibram's Megagrip compound by the members of the Trailrunning Team ...