More about brands – Page 235
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News briefs
Schoeller Textil is teaming up with Lubrizol on a warp-knitted...
Schoeller Textil is teaming up with Lubrizol on a warp-knitted material made with a new elastomeric fiber from Lubrizol. The innovative material will be presented at the OutDoor exhibition in Friedrichshafen on June 18-21. According to Schoeller, the fabrics using Labrizol's X4zol-J elastomeric fiber are suited for outdoor activities such ...
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Calida, the Swiss bodywear producer that controls the Lafuma Group,...
Calida, the Swiss bodywear producer that controls the Lafuma Group, has decided to stop developing and marketing its own swimwear line, which was being sold mainly in its own stores
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Gosha Rubchinskiy, the Russian designer, has continued his partnership...
Gosha Rubchinskiy, the Russian designer, has continued his partnership with Adidas Football with a range of apparel, footwear and accessories presented earlier this month in St. Petersburg, following the launch of an Adidas Football apparel range by Rubchinskiy in Kaliningrad in January
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A German company, United Brands 24, has become a...
A German company, United Brands 24, has become a licensee of Head Sport for small leathergoods, bags, luggage and other travel accessories
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Damir Doma, a Croatian fashion designer who grew up in...
Damir Doma, a Croatian fashion designer who grew up in Germany, has developed a special collection for Lotto, which it presented at his own spring/summer 2018 fashion show in Paris on June 18
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Kasper Rørsted, the new chief executive of the Adidas Group,...
Kasper Rørsted, the new chief executive of the Adidas Group, is the most popular manager in the German fashion industry, according to Glassdoor. The company, which operates an employment and recruitment platform, recently released its list of the ten most popular managers in the country. Glassdoor's list includes managers from ...
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Umbro has sealed an equipment partnership with Real Murcia FC,...
Umbro has sealed an equipment partnership with Real Murcia FC, a Spanish football club currently in the Segunda División B. The partnership was agreed for three years starting from the 17/18 football season. The club said it was hoping that the partnership with the English football brand would mark its ...
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Nike's ad “The Switch” featuring Cristiano Ronaldo came out victorious...
Nike's ad “The Switch” featuring Cristiano Ronaldo came out victorious on this year's Top 10 Cannes YouTube video ad leader-board. The ranking is compiled through an algorithm that takes into account paid views, organic views and audience retention, which refers to how much of a video people watched. The leader-board ...
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BLK has signed a partnership deal with the Windies, which...
BLK has signed a partnership deal with the Windies, which makes the company the official kit supplier of the cricket team for the next three years. The West Indies team, officially known as the Windies, is a multinational cricket team representing the English-speaking Caribbean countries and dependencies that formed the British West ...
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Garmin has been named an associate of the PGA in...
Garmin has been named an associate of the PGA in the South of England. The year-long partnership will cover the counties of Berkshire, Buckinghamshire, Hampshire, Kent, Oxfordshire, Surrey and Sussex. The partnership is to further promote Garmin's golf products and services in these geographical areas, which feature 525 golf courses ...
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Kukri Sports has announced a partnership with Thomas Cook Sport,...
Kukri Sports has announced a partnership with Thomas Cook Sport, the British travel company that offers sports fans a range of services to allow them to follow their favourite teams and athletes around the world. Upon the terms of the new three-year agreement, Kukri becomes the official uniform provider to ...
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Inov-8 has unveiled a new partnership with Total Warrior, the...
Inov-8 has unveiled a new partnership with Total Warrior, the U.K.-based obstacle course race, ahead of this year's series. Under the terms of the partnership, all the warriors who participate in the three courses of the series this summer – in Leeds, Shap and Edinburgh - will benefit from exclusive ...
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Icebug, the Swedish footwear brand, will be hosting the third...
Icebug, the Swedish footwear brand, will be hosting the third edition of the annual Icebug Xperience, from Aug. 31 to Sept. 3. The race takes place in Bohuslän, a province in western Sweden, and is an opportunity for participants to explore 75 kilometers of the Swedish coastal landscape during three ...
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Hoka One One has signed up a triathlete, Kirsten Kasper,...
Hoka One One has signed up a triathlete, Kirsten Kasper, and an ultrarunner, Tim Frederiks, for endorsement contracts. Meanwhile, Deckers Brands continues to develop the presence of Hoka One One in the road running segment. The brand, which started off in trail running, will be the official sponsor of the ...
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Merrell will accompany the launch of its spring/summer 2018 outdoor...
Merrell will accompany the launch of its spring/summer 2018 outdoor shoe collections with a campaign around the theme of “Create your Trail.” The collection will include a new version of the Chamaleon shoe with a lighter construction, and a flexible MQM (Moving Quickly in the Mountains) shoe with the Gore-Tex ...
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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Evoc has new brand ambassadors: Harald Philipp, a mountain biker...
Evoc has new brand ambassadors: Harald Philipp, a mountain biker from Tyrol; Teal Stetson-Lee, an American mountain biker and organizer of the “CrossReno Cyclocross Events & Music Festival” and Thomas Genon, a slopestyle-mountain biker from Belgium
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Replacing Kappa, New Balance will be the official supplier of...
Replacing Kappa, New Balance will be the official supplier of the Standard Liège football team in Belgium for the next three years
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Nike has signed up Markelle Fultz, the presumed N° 1...
Nike has signed up Markelle Fultz, the presumed N° 1 pick in the NBA draft
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Dunlop will be the official supplier of tennis balls for...
Dunlop will be the official supplier of tennis balls for the WTA Mallorca Open
