More about brands – Page 236
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361° is going to partner with the 2018 Asian Games...
361° is going to partner with the 2018 Asian Games in Jakarta, supplying apparel and equipment for its staff ++
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Article
Nike to work more closely with Amazon and Zalando
Zalando has unveiled plans to double in size by 2020, raising its annual sales from €3.6 billion to €7.6 billion, as part of an ambitious new strategy that will include providing new services to brands like Adidas and Nike. Founded in Berlin in 2008, the German company has quickly expanded ...
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Article
Columbia reshuffles the top deck
Columbia Sportswear announced additional moves in the strategic realignment of its corporate management, as part of an ongoing reassessment of its organizational structure. The process began in March with the appointment of Joe Vernachio at the head of the struggling Mountain Hardwear brand.Among other changes, Columbia Sportswear has appointed Jim ...
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News briefs
Adidas is boosting its infrastructure in Paris and regrouping its...
Adidas is boosting its infrastructure in Paris and regrouping its local teams under Guillaume de Monplanet, general manager of Adidas France, by opening of a new office near the trendy Pigalle area. Adidas and Reebok employees, who were previously working at different offices inside and outside the French capital, will ...
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News briefs
Under Armour has completed the renovation of two parks in...
Under Armour has completed the renovation of two parks in Portland, where it plans to open a big new dedicated office for the development of its footwear collections, attracting valuable talent from the local sports footwear cluster. One of the two parks, Duniway Park, will be adjacent to its own ...
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The management of Scarpa, the Italian brand of technical outdoor...
The management of Scarpa, the Italian brand of technical outdoor shoes, denies a rumor that it is in discussions for its possible takeover by VF Corp.
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Clarín, an Argentinian newspaper, reports that Under Armour and Asics...
Clarín, an Argentinian newspaper, reports that Under Armour and Asics are both preparing to set up their own business in the country. It explains that Under Armour was distributed in the country through Grupo Vieytes but that the agreement expired last year and that the U.S. brand intends to expand ...
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News briefs
Under Armour (UA) has opened a 400-square-meter flagship store near...
Under Armour (UA) has opened a 400-square-meter flagship store near Bergamo, Italy, at the Oriocenter shopping center. It is the first flagship store for the U.S. activewear brand in Italy. The opening follows the signing of a seven-year distribution agreement for Italy with Oberalp in May 2016. The deal is ...
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News briefs
After working with Vans for many years, Carhartt is teaming...
After working with Vans for many years, Carhartt is teaming up with Converse on three styles of the Chuck Taylor All Star, using materials that are frequently found in Carharrt's workwear-inspired garments. They will be available for sale from June 1 online and in physical stores at a price of ...
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News briefs
Vans is collaborating with two very niche streetwear brands, ASSC...
Vans is collaborating with two very niche streetwear brands, ASSC and Patta, on capsule collections based on its Authentic and Valut Sk8-Hi style. The collaborative design with ASSC, which stands for Anti Social Social Club, adds pink to the black and white shoe. It's being launched immediately through the Dover ...
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News briefs
Gore is combining Gore Bike Wear and Gore Running Wear,...
Gore is combining Gore Bike Wear and Gore Running Wear, its two clothing brands, to form Gore Wear. The combination of Gore's cycling and running wear brands, which will be effective as of spring/summer 2018, is supposed to reflect the changing behavior of consumers, from specialists in one sport to ...
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News briefs
Polartec has announced the launch of Polartec Power Fill, a...
Polartec has announced the launch of Polartec Power Fill, a new fill insulation technology made with 80 percent post-consumer recycled content. The technology is said to provide greater warmth retention in colder conditions without added weight. The new fill consists of a soft and pliable matrix of spun polyester yarns ...
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News briefs
Schoeller Textil and Osmotex have signed a production agreement for...
Schoeller Textil and Osmotex have signed a production agreement for Hydro_Bot, an innovative technology for moisture management in performance and outdoor clothing. Hydro_Bot was first unveiled by Osmotex at Ispo in February. The technology relies on an active membrane that uses a small electric pulse to drive moisture away from ...
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Puma is teaming up with Sophia Webster, the British accessories...
Puma is teaming up with Sophia Webster, the British accessories designer, for the development of a shoe model that will be released globally in September
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News briefs
New Balance has obtained an endorsement deal with Athletic Club...
New Balance has obtained an endorsement deal with Athletic Club de Bilbao, one of the teams in La Liga, starting from the next football season. The club is currently sponsored by Nike. New Balance is already active in European football as sponsor of prominent clubs such as Liverpool, Celtic, Porto, ...
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News briefs
Lacoste has announced the appointment of Novak Djokovic as its...
Lacoste has announced the appointment of Novak Djokovic as its new global brand ambassador. Under the terms of the five-year contract, the world's No. 2 male tennis player, whose deal with Uniqlo has recently expired, will be wearing the French high-end label's products on and off the court. Lacoste has ...
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News briefs
Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality...
Adidas has recruited Kendall Jenner, the 21-year-old supermodel and reality TV star, as brand ambassador for Adidas Originals. She personally made the announcement to her 81 million followers on Instagram. Jenner's brother-in-law, Kanye West, already has a highly popular collaboration with Adidas since 2013 for its Yeezy Boost. Her sister, ...
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News briefs
After about six years of preparation, Speedo International has launched...
After about six years of preparation, Speedo International has launched a global consumer-facing initiative aimed at reducing the risk of drowning, called Swim Generation, starting with a video intended to raise consumer awareness of the problem. Other initiatives will be announced in the next months. Speedo started getting involved in ...
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Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has...
Alexander Aamodt Kilde, the Norwegian World Cup alpine skier, has switched sponsorship agreements from Atomic to Head, joining two other Norwegian champions, Kjetil Jansrud and Axel Lund Svindal, from next season
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Umbro is going to be the official supplier of Club...
Umbro is going to be the official supplier of Club Esportiu Europa, a third-division football club in Barcelona
