More about brands – Page 237
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Short stops
Under Armour has signed an endorsement deal with a Canadian...
Under Armour has signed an endorsement deal with a Canadian distance runner, Lanni Marchant
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Article
Adidas reshuffles the top deck
The executive board of the Adidas Group has been reshuffled with two new members announced last week, adding up to three appointments and two departures after Kasper Rorsted's arrival as chief executive in October. The changes have entailed the appointment of a new managing director for the Adidas Group in ...
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Article
Adidas sells TaylorMade to a private equity firm
The Adidas Group has finalized an agreement to sell TaylorMade Golf for $425 million to KPS Capital Partners, a U.S. private equity firm. Adidas bought the company in 1997 as part of its acquisition of Salomon, the French ski equipment maker, at a price equivalent to about €1.2 billion for ...
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Article
Adidas strides ahead
The Adidas Group continued to zoom ahead in the first quarter of this year, with an ample sales rise and a sharp improvement in operating profit margin, despite pressure in the Russian market and a decline in football apparel sales.The Adidas group's turnover was up by 18.9 percent to €5,671 ...
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Article
VF relies on European talent for the U.S.
VF Corp. is reacting to a slowdown in the sales of The North Face and Timberland in North America by giving more responsibilities to two European managers, considering that both brands have been performing better in Europe lately.Arne Arens, the former executive of Nike Europe who had run TNF's operations ...
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News briefs
Anta Sports is offering a tranche of bonds worth a...
Anta Sports is offering a tranche of bonds worth a total of 3.6 billion yuan renmimbi (€468.5m-$522.5m) to pay down debt and for other corporate purposes. The Chinese company had debts of less than one billion renminbi (€130.2m-$145.2m) on its balance sheet at the end of last year. The offering has received ...
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Short stops
VF Corp.'s sale of Majestic to Fanatics has been completed...
VF Corp.'s sale of Majestic to Fanatics has been completed
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Short stops
Adidas will have a store later this year on via...
Adidas will have a store later this year on via Vittorio Emanuele II in Milan, near the cathedral
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News briefs
Puma says it is reinventing lacing with a system, called...
Puma says it is reinventing lacing with a system, called Netfit, that allows for multiple lacing options. It is designed to enhance the fit and support of the shoe with a high-grade engineered net and form-fitting base materials. Several decades ago, the German brand had already reinvented lacing once with ...
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News briefs
Asics and Runkeeper are introducing the Asics Pace Academy Challenge,...
Asics and Runkeeper are introducing the Asics Pace Academy Challenge, a new experience on the Runkeeper mobile running app designed to help runners improve their speed. The platform features a series of interval workouts for runners of all levels, tailored to each runner's ability, which can be incorporated into their ...
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News briefs
Polygiene is teaming up with Respect Your Universe (RYU), a...
Polygiene is teaming up with Respect Your Universe (RYU), a brand of urban athletic apparel based in Vancouver, Canada, for the development of a line of odorless garments for men and women. The Swedish provider of odor control solutions is also working more closely with Goldwin in Japan for the ...
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News briefs
Helly Hansen has won a “Red Dot: Best of the...
Helly Hansen has won a “Red Dot: Best of the Best” award for product design of its Icon jacket. The international Red Dot design competition has existed since 1954. Its design prize is awarded each year by the Design Zentrum Nordrhein Westfalen in Essen, Germany. More than 5,500 submissions from ...
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News briefs
HeiQ is launching the Fresh NKU, a new product in...
HeiQ is launching the Fresh NKU, a new product in its odor control HeiQ Fresh Tech technology family. According to the Swiss company, the Fresh NKU can eliminate odors such as the plastic smell generated by its monomeric components, the smell from bacterial sweat or that of body hormones from ...
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News briefs
Cordura, a brand of Invista, has announced a collaboration with...
Cordura, a brand of Invista, has announced a collaboration with Südwolle, the global wool yarn producer, to develop a performance nylon/wool blend. The yarn, which will combine nylon 6.6 fibres with Merino wool, is supposed to offer enhanced abrasion resistance, tensile strength performance and strong tear resistance. Details of the ...
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News briefs
Horst Widmann has been honored by Puma for his achievements...
Horst Widmann has been honored by Puma for his achievements at the company and in the sporting goods industry over more than five decades. After several years in the toy industry, Widmann started off in the sports market in the early ‘seventies as a personal assistant of Adi Dassler, the ...
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News briefs
New Balance is replacing Adidas as the new sponsor of...
New Balance is replacing Adidas as the new sponsor of the famous London Marathon, currently called the Virgin Money London Marathon, and ancillary events through a long-term agreement starting with the April 2018 edition of the race. The brand is already sponsoring the marathons in Rome, Sevilla and Rotterdam. Last ...
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News briefs
Macron has announced technical sponsorship contracts with two more football...
Macron has announced technical sponsorship contracts with two more football teams, FC Wacker from Innsbruck, Austria and Clubbe Brugge from Bruges in Belgium. Their kits were previously supplied by Jako and Nike, respectively. The new agreements are for five and three years, respectively. With more than 50 football clubs under ...
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News briefs
Puma France has announced the sponsorship of Footstyle, described as...
Puma France has announced the sponsorship of Footstyle, described as the freestyle football team that has won more contests than any other one in the world. Founded in 2006 by Gautier Fayolle, who has been the world champion in the category six times, the team is made up of six ...
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News briefs
SportScheck has launched a new social media campaign in the...
SportScheck has launched a new social media campaign in the framework of its rebranding. The German sports retailer is using social media channels like Instagram, YouTube and Facebook to motivate people to exercise. It is working with various bloggers and experts to market four segments: outdoor, men's performance, women's sports ...
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News briefs
Lululemon has launched “This Is Yoga,” its first global brand...
Lululemon has launched “This Is Yoga,” its first global brand campaign. Created in partnership with Virtue Worldwide, Vice's creative agency, the campaign features Kerri Walsh Jennings, the American beach volleyball player, three-time Olympic gold medalist, the pro surfer Maddie Peterson, and Paris Moore-Williams, the British rapper better known by his ...
