More about brands – Page 238
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Der Spiegel reports that Adidas has agreed to pay €1...
Der Spiegel reports that Adidas has agreed to pay €1 billion for a new ten-year partnership with Real Madrid, based on the Football Leaks file. Earlier this year it had been reported that Under Armour was trying to replace the three stripes as the Spanish club's partner. According to the ...
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Adidas has launched a new global rugby campaign on social...
Adidas has launched a new global rugby campaign on social networks entitled “Next Is Everything.” The campaign has been developed by Augusto, a digital agency based in Auckland, New Zealand. The official video, which marked the launch of the campaign on May 9, will be followed by an ongoing series ...
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Nike has announced a long-term partnership with Mallory Pugh. The...
Nike has announced a long-term partnership with Mallory Pugh. The U.S. football player, who is 19 years old, is widely considered as one of the most promising athletes in the sport. Pugh has also stated she will sign with the Washington Spirit in the National Women's Soccer League (NWSL). After ...
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Nike's Breaking2 event at the Monza Formula One racetrack, on...
Nike's Breaking2 event at the Monza Formula One racetrack, on May 6, saw Eliud Kipchoge finish the challenge in 2 hours and 25 seconds. The Olympic marathon champion missed out by 25 seconds the attempt to become the first human to run the 26.2 miles distance of a marathon in ...
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Active Brands has extended its sponsorship agreement between its Dæhlie...
Active Brands has extended its sponsorship agreement between its Dæhlie brand and the Norwegian Ski Federation for another four years, until 2022. The agreement is wide in scope and means that all official national cross-country ski teams including the elite, para, recruit and junior levels, as well as team support ...
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Garmin will be the main sponsor of the Great Tuna...
Garmin will be the main sponsor of the Great Tuna Race this year. The sports fishing contest is described as the most important satellite-based fish tracking program in Europe. It will take place at different locations off the Spanish coast on May 20-21 and Sept. 2-3.
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Vibram will be an official partner this year for the...
Vibram will be an official partner this year for the Megavalanche, a series of five downhill and endure mountain bike races organized by UCC Sport Event. The series will start with the Transvésubienne, an all-mountain endure race near Nice, France on May 12-14. It will continue the Maxiavalanche in Andorra ...
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Gore has unveiled Fabian Cancellara as a new global brand...
Gore has unveiled Fabian Cancellara as a new global brand ambassador for the Gore Bike Wear brand. The former Swiss ex-cyclist and Olympic champion is one of the most successful cyclists of all times, with victories in cycling classics such as the Tour of Flanders and Paris-Roubaix, along with four ...
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Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand's eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's Jura ...
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Amazon is acting as a sponsor of Tough Mudder as...
Amazon is acting as a sponsor of Tough Mudder as the “official online retailer” for this year's North American events. Besides its presence on the sites of the contests, it will have a dedicated website with new videos and contents on training, post-training, nutrition and recovery.
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News briefs
Spy has launched a revamped version of its website for...
Spy has launched a revamped version of its website for its sunglasses, eyeglasses and goggles. It is particularly designed to provide users of smartphones and tablets to gather all the technical information about the products before visiting a store. The website was developed by John Gilson, the American company's recently ...
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Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project, the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda, who are trying to cimb up the Everest without oxygen tanks
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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Under Armour has signed an endorsement contract with Aisha Praught...
Under Armour has signed an endorsement contract with Aisha Praught Leer, the middle-distance Olympic champion from Jamaica
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Adidas has signed up Myles Garrett, who was made the...
Adidas has signed up Myles Garrett, who was made the N° 1 pick in the 2017 NFL draft by the Cleveland Browns
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Skechers is returning as the official running shoe of the...
Skechers is returning as the official running shoe of the Ironman European Tour this year, with an on-site presence at 35 events in 15 markets
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Millet will be the sponsor of the Austrian Olympic Committee...
Millet will be the sponsor of the Austrian Olympic Committee at the 2018 Winter Games in South Korea, and the link will continue through the 2020 Winter Youth Olympics in Lausanne
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Adidas and the Dutch field hockey association are extending their...
Adidas and the Dutch field hockey association are extending their partnership until at least the end of 2020
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Nike has signed up a Chinese basketball player, Guo Ailun,...
Nike has signed up a Chinese basketball player, Guo Ailun, for the Jordan brand in a deal that is reportedly worth $1.4 million per year
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Asics has extended its 25-year-old sponsorship of the Italian Athletics...
Asics has extended its 25-year-old sponsorship of the Italian Athletics Federation through the 2020 Olympics in Tokyo
