More about brands – Page 240
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News briefs
Ecco has adopted Boa Technology's lacing system for two models...
Ecco has adopted Boa Technology's lacing system for two models of its Ecco Cage range of golf shoes. The system has already been used since 2006 by Footjoy and since 2011 by Adidas Golf.
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Dynafit has developed an ulttralight jacket for fast hiking, trail...
Dynafit has developed an ulttralight jacket for fast hiking, trail running, mountain skiing and other intense outdoor activities with Polartec's Thermal Pro fabrics and its Hardface technology
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Athletes sponsored by Nike ended up as the three top...
Athletes sponsored by Nike ended up as the three top finishers among both men and women in the 121st edition of the Boston Marathon, which is sponsored by Adidas. They were followed by two men sponsored by Asics and Nike and by two women sponsored by Brooks and Adidas. Ahead ...
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Adidas has announced a multi-year agreement with USA Rugby, the...
Adidas has announced a multi-year agreement with USA Rugby, the governing body for the sport in the U.S., which makes the brand the official kit supplier to all U.S. national teams. The global sportswear company will provide competition wear and training apparel for all age-group and representative squads. Headquartered in ...
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New Balance has finalized a five-year agreement with the England...
New Balance has finalized a five-year agreement with the England and Wales Cricket Board (ECB) to become the official kit supplier to the ECB and the England cricket teams. The deal covers match and training wear for all men and women's England teams, including the Test, One-Day and T20 formats, ...
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New Balance is set to take over in August from...
New Balance is set to take over in August from Umbro as the sponsor of FAI, the Irish national football team, according to The Irish Sun. The contract was apparently struck by Toplion, a sponsor of FAI that is also the distributor of both New Balance and Umbro in Ireland.
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News briefs
Despite its exit from the golf equipment market, Nike has...
Despite its exit from the golf equipment market, Nike has agreed another long-term endorsement deal with Rory McIlroy covering apparel, footwear and accessories. McIlroy indicated in a tweet announcing the partnership that it had been set for at least ten years and The Telegraph estimated that it was worth about ...
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Joma has become the new supplier of jerseys, pants, socks...
Joma has become the new supplier of jerseys, pants, socks and training outfits for Arminia Bielefeld, replacing Sport-Saller, a German team sports brand that had the contract for the past 12 years. Joma will be supplying the men's team, the women's team and all junior teams. Arminia Bielefeld is a ...
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News briefs
Under a three-year deal, Garmin has become the official wearable...
Under a three-year deal, Garmin has become the official wearable technology partner of The Great Run Series, described as the biggest series of mass-participation running events in the U.K. The partnership started with the Great Ireland Run on April 9. The 2017 will end on Oct. 22 in Portsmouth.
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Infront Sports & Media has signed a long-term partnership deal...
Infront Sports & Media has signed a long-term partnership deal with the Italian Golf Federation, which includes event management, marketing and digital rights of Italian flagship golfing events. The agreement will cover a total of 129 events, including 88 events of the Italian Pro Tour, 11 editions of the Italian ...
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Dainese got a prize for excellence in innovation and leadership...
Dainese got a prize for excellence in innovation and leadership in this year's Le Fonti Awards in Italy. It also earned three Red Dot Design Awards for its Mugello R D-Air race suit, its AGV Pista GP R helmet and its new-generation Pro-Armor protective products.
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Ortholite is inviting customers to follow the Ortovox Merino Story...
Ortholite is inviting customers to follow the Ortovox Merino Story on the internet and to win 25 Orovox Merino Cool Shirts. The online video prepared for the contest allows customers to see how the company's merino wool is sourced in Tasmania with high standards of animal welfare and subsequently processed ...
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Pearl Izumi has signed up as the exclusive sponsor of...
Pearl Izumi has signed up as the exclusive sponsor of USA Triathlon for cycling shoes and apparel as well as training apparel
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Adidas will supply the official racquet for the World Padel...
Adidas will supply the official racquet for the World Padel Tour for the next two seasons through its licensee for paddle tennis products, All For Padel
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Lotto Sport Italia will sponsor Matías Diaz Sangiorgio, a leading...
Lotto Sport Italia will sponsor Matías Diaz Sangiorgio, a leading paddle tennis player from Argentina
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Adidas has unveiled details of the launch of the Parley...
Adidas has unveiled details of the launch of the Parley editions of its UltraBoost, UltraBoost X and UltraBoost Uncaged. The three running shoes, made from up-cycled marine plastic, are the result of the firm's partnership with Parley for the Oceans, the environmental organization that addresses major threats to the oceans ...
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Article
Adidas eyes €5 billion in North American sales by 2020
The Adidas Group is targeting annual sales of €5 billion in North America by 2020, a jump of nearly 50 percent compared with a turnover of €3.4 billion for the Adidas and Reebok brands last year.The target was outlined at an Investor Day held by the Adidas Group in Herzogenaurach ...
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Article
Digital and international will lead VF’s growth
VF Corp. is projecting a compound annual growth rate (CAGR) in its total sales of between 4 and 6 percent over the next five years, driven by continued growth at Vans and th e resumption of growth at The North Face and Timberland, which have under-performed lately, especially in the ...
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Article
Smith replaces Arens to lead The North Face in Europe
Kath Smith has been appointed vice president and general manager for The North Face in Europe, the Middle East and Africa (EMEA) from the end of March, at the company's European head office in Switzerland. After assignments with international consumer goods companies such as Mars, Diageo and the Adidas Group, ...
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News briefs
Anta Sports Products, the leading Chinese sports apparel and footwear...
Anta Sports Products, the leading Chinese sports apparel and footwear brand, intends to raise 3.79 billion Hong Kong dollars (€449.3m-$487.9m) in a share issue, to fund acquisitions or partnerships with other international sports brands. The Chinese group has made such tie-ups an important part of its growth strategy, which most ...
