More about brands – Page 242
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News briefs
Decathlon is launching a new private label, Itiwit, for a...
Decathlon is launching a new private label, Itiwit, for a growing range of paddlesports products that it has been marketing under its Tribord brand. The name is inspired by the words “itinerary” and “inuits,” the Arctic tribes that introduced the kayak many centuries ago.
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News briefs
New Era has become the official and authentic provider of...
New Era has become the official and authentic provider of headwear for the McLaren-Honda Formula 1 team from the U.K. The U.S. company has developed a co-branded line of caps that will be available for sale as of this month on McLaren's website, at New Era stores and other selected ...
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News briefs
Billabong has released a collection of surf clothing and accessories...
Billabong has released a collection of surf clothing and accessories in collaboration with the Andy Warhol Foundation for the Visual Arts, featuring some of the late artist's iconic prints. The line was developed by the Billabong Lab, a collaborative project intended to bring the brand together with artists, musicians, designers, ...
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News briefs
Like Asics, Saucony and other brands of running shoes, Mizuno...
Like Asics, Saucony and other brands of running shoes, Mizuno has launched its own line of lifestyle sneakers. Called Mizuno 1906 after the year in which the Japanese brand was founded, the line has been created by Andrea Borgini, an Italian designer who worked with Philippe Model. The high-priced line ...
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News briefs
Nike and Adidas have both hit headlines in the last...
Nike and Adidas have both hit headlines in the last weeks with efforts to make shoes that help athletes to run a marathon in less than two hours. Adidas has been working on it with the Sub 2 program, leading to the launch of the Adizero Sub2 shoes used by ...
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News briefs
We aRe SpinDye, a two-year-old company from Stockholm, exhibited...
We aRe SpinDye, a two-year-old company from Stockholm, exhibited for the first time at Ispo Munich last month, occupying a prime location left from the shrinking of a neighboring booth. The company claims to reach greater accuracy in rendering any of 1,095 colors on polyester through a unique pigment recipe ...
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Short stops
Vibram is supplying a special rubber compound for the platform...
Vibram is supplying a special rubber compound for the platform of a new scooter by Micro Mobility, the Micro Black Deluxe
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Short stops
Nike has developed a special sneaker for Elton John...
Nike has developed a special sneaker for Elton John
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News briefs
Adidas has decided to put an end to its long-standing...
Adidas has decided to put an end to its long-standing relationship with Olympique de Marseille, an emblematic French football club. This comes after the club was sold last year by the widow of Robert Louis-Dreyfus, the former shareholder and chief executive of Adidas, to an American businessman, Frank McCourt. The ...
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News briefs
After the end of the 2017/18 playing season, Umbro will...
After the end of the 2017/18 playing season, Umbro will replace Nike as the sponsor of the SV Werder Bremen team in the first division of the German Football League. The initial contract runs until the 2022/23 season. Nike had been the team's sponsor since 2009/10. Media reports indicate that ...
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News briefs
Luhta Sportswear Company obtained strong exposure as an international sponsor...
Luhta Sportswear Company obtained strong exposure as an international sponsor of the Nordic Ski World Championships, which were held in Lahti from February 22 until March 5. The company provided outfits under two of its brands, Icepeak and Luhta, for about 2,700 volunteers in the event's organization. The decision was ...
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News briefs
Yonex has become the official equipment partner for the major...
Yonex has become the official equipment partner for the major events of the Badminton World Federation (BWF). The new five-year agreement, which starts in May, has been concluded by the brand with Infront Sports & Media, part of Wanda Sports and BWF's exclusive media and marketing partner. The deal covers ...
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News briefs
Adidas and Euroleague Basketball have announced an extension of their...
Adidas and Euroleague Basketball have announced an extension of their existing relationship that will expand Adidas' commitment to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament. Adidas basketball shoes will be integrated in EuroLeague and EuroCup platforms. In addition, the sports brand has ...
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News briefs
Head has announced a new long-term partnership deal with Taylor...
Head has announced a new long-term partnership deal with Taylor Fritz. The 19-year-old American is one of the most promising tennis players on the ATP tour. As a junior, in 2015 he reached at least the quarter-final of all four Junior Grand Slam tournaments. He also won the boys' singles ...
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News briefs
Puma has announced a partnership with Big Sean as the...
Puma has announced a partnership with Big Sean as the brand's new creative collaborator and global ambassador. The rapper, who is leaving Adidas, will be working with Puma's design team on an exclusive collection that is scheduled for release in spring 2018. Before that, he will be the face of ...
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News briefs
Dua Lipa, the British song writer and singer, will act...
Dua Lipa, the British song writer and singer, will act as an ambassador for some of Foot Locker Europe's marketing campaigns in the next months. Foot Locker Europe will also be a sponsor of the Lipas Europe Tour starting in April, with concerts planned in Berlin, Milan and London.
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News briefs
Mizuno has signed up as the official sportswear partner of...
Mizuno has signed up as the official sportswear partner of British Rowing for the next four years, until the end of 2020, covering the Olympic and Paralympic Games in Tokyo as well. The deal is said to be a first for the British rowing team, which will get specially adapted ...
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News briefs
Macron is taking the place of Lotto as sponsor of...
Macron is taking the place of Lotto as sponsor of a Spanish football club, RC Deportivo de la Coruña. The deal with this 110-year-old club will last for four years through the 2020-21 playing season. The contract raises to 47 the number of professional clubs sponsored by Macron. The Italian ...
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News briefs
Skechers Performance, a division of Skechers USA, has announced it...
Skechers Performance, a division of Skechers USA, has announced it will be the title sponsor of the Los Angeles Marathon again, after the inaugural title sponsorship in the 2016 edition. The footwear company is celebrating the upcoming event with a global marketing initiative called Road to Los Angeles. In addition, ...
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News briefs
Nike and the International Basketball Federation (FIBA) have announced an...
Nike and the International Basketball Federation (FIBA) have announced an 11-year partnership agreement covering FIBA's men's, women's and youth flagship competitions globally. Under the terms of the agreement, Nike becomes the official partner for product - spanning apparel, footwear and equipment - and marketing at FIBA's biggest competitions. Specifically, the ...
