More about brands – Page 243
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News briefs
Brand Finance has confirmed Nike as the world's “most valuable”...
Brand Finance has confirmed Nike as the world's “most valuable” brand of apparel based on marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. The London-based consultancy assigned the Swoosh a brand value of $32 billion, 13 percent higher than a year ago.
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News briefs
Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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Skechers has announced a five-year extension of its partnership with...
Skechers has announced a five-year extension of its partnership with Billy Andrade, a U.S. pro golfer who has been part of the Go Golf pro team since Skechers launched its range of performance golf footwear and apparel
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Fila will be the official sponsor of the Dutch Olympic...
Fila will be the official sponsor of the Dutch Olympic team through 2022
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Nike is sponsoring Li Na, the Chinese tennis star, and...
Nike is sponsoring Li Na, the Chinese tennis star, and will put out an exclusive collection under her name for the Chinese market
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Puma has signed a sponsorship deal with Percy Tau, a...
Puma has signed a sponsorship deal with Percy Tau, a 23-year-old South African midfielder who competes in the Mamelodi Sundowns, the 5th-ranked football team in the South African Premier Division
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Article
Amer Sports is on track despite short-term delays
The Amer Sports group achieved record sales and profits last year despite a weak fourth quarter, caused by lackluster market conditions as well as delays in product launches.The owner of Salomon, Atomic, Wilson and many other brands saw its sales decline by 1 percent to €772.4 million for the last ...
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Article
Columbia has little growth
The late start of the winter led to weaker than anticipated sales for Columbia Sportswear in the fourth quarter but sales were still up by 3 percent to $717.4 million, which was a rise of 2 percent in constant currencies. The U.S. outdoor group's turnover for the full year reached ...
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Amer Sports has decided to repurchase up to ten million...
Amer Sports has decided to repurchase up to ten million of its own shares between Feb. 13 and Sept. 7, based on the authorization given by its annual general meeting last March 6
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News briefs
Adidas has promoted Arthur Hoeld to the position of senior...
Adidas has promoted Arthur Hoeld to the position of senior vice president of brand strategy and business development. The manager, who has been with the group since 1998, is getting rewarded for his successful work as general manager of its fast-growing Adidas Originals segment since 2011, first as senior vice ...
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News briefs
Roger Spatz, who has been the president of Eagle Creek...
Roger Spatz, who has been the president of Eagle Creek since 2011, will also serve as president of Reef, another brand of VF Corp. He had already been the chief financial officer of Reef for a brief period during his 12-year tenure at VF.
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News briefs
Adidas has filed a lawsuit against Puma in the federal...
Adidas has filed a lawsuit against Puma in the federal court of Portland, Oregon, charging that the four stripes on the Empower Vigor 1 Camo FG cleated shoe create confusion in the market with its own three-stride trademark. The stripes on Puma's shoe appear as extensions of the lacing system, ...
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News briefs
Nike has unveiled a new underfoot platform as part of...
Nike has unveiled a new underfoot platform as part of the anniversary celebrations for the Air Max 1, the shoe that has introduced visible Nike Air cushioning. The new Nike Air VaporMax unit acts as a stand-alone outsole. Previous Air units had to be insulated by a secondary rubber layer, ...
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News briefs
Victorinox has decided to stop marketing a collection of apparel...
Victorinox has decided to stop marketing a collection of apparel by the end of this year. It will still sell a line for autumn/winter 2017/18 in Japan, but its involvement in the segment will end elsewhere after the spring/summer 2017 line. The Swiss company has been marketing its quite functional ...
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News briefs
Leki replaced its usual corporate red with pink for the...
Leki replaced its usual corporate red with pink for the first time on its women's race poles for the FIS Alpine World Ski Championships in St Moritz, which was held on Feb. 6-19. The color change is the first for the company since it introduced race poles back in the ...
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News briefs
Head has launched the Head Tennis Racquet Finder, a web...
Head has launched the Head Tennis Racquet Finder, a web tool that allows tennis enthusiasts to find the racquet, among those proposed by the brand, that best suits their specific needs. The tool relies on an algorithm, developed by Head, which uses the brand's database of performance racquets to calculate ...
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News briefs
Puma will soon be offering Minions' signature designs on its...
Puma will soon be offering Minions' signature designs on its Sportstyle product range following the signing of a new multi-season partnership deal with Universal Brand Development and Illumination Entertainment, the owner of the Despicable Me franchise. The Minions are the iconic characters from the Despicable Me films, which are produced ...
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News briefs
Wintersteiger came out as the overall Ispo Gold Award winner...
Wintersteiger came out as the overall Ispo Gold Award winner with a foot scanner that it is proposing for the fitting of ski boots. It developed a specific software for the very quick process in cooperation with a Swedish specialist in 3D scanning, Volumental.
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News briefs
The Scandinavian Outdoor Group named Devold, which also got an...
The Scandinavian Outdoor Group named Devold, which also got an Ispo Gold Award, as the overall winner of the SOG Awards for the autumn/winter 2017/18 season at Ispo. Picture Organic, which uses mostly recycled materials in its technical garments, came out as the winner of the French Outdoor Award ...
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News briefs
Fimbulvetr won the Ispo 2017/18 award in the eco achievement...
Fimbulvetr won the Ispo 2017/18 award in the eco achievement hardware category for its “Tankr” product of snow shoes, which are made in Norway by production partners within an hour's drive of the company's headquarters. The company started to sell its products to the Norwegian army and launched the products ...
