More about brands – Page 244
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News briefs
Michelin Technical Soles unveiled collaborations at the Ispo Munich show...
Michelin Technical Soles unveiled collaborations at the Ispo Munich show earlier this month with four more companies - Columbia, Hanwag, Mammut and Nordica – starting with the next autumn/winter season. It has also developed new projects with Etnies in the area of skate shoes and Chaud Devant for chefs' shoes.
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Look Cycle and SRAM have decided to cooperate in the...
Look Cycle and SRAM have decided to cooperate in the design, development and marketing of innovative products and services in the areas of composites and electronics
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New Balance and New Era Cap are collaborating on a...
New Balance and New Era Cap are collaborating on a limited edition of coordinated baseball cleats and caps that are already available on their websites
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News briefs
Reebok gathered athletes, brand partners and volunteers in four cities...
Reebok gathered athletes, brand partners and volunteers in four cities around the world on Feb. 8, to try to break some of the fitness-based titles featured in the Guinness World Record in 24 hours using Reebok's Nano 7 training footwear. The attempts took place in New York City, Los Angeles, ...
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News briefs
Errea Sport has signed a new partnership deal with Sauber...
Errea Sport has signed a new partnership deal with Sauber Formula One Team. The Italian sportswear brand will provide the racing outfit, including specially designed sportswear and travel clothing. Errea will also create car covers and a range of officially licensed merchandise for Sauber. In addition, Errea's logo will be ...
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Adidas will replace Nike as the official supplier of Rutgers...
Adidas will replace Nike as the official supplier of Rutgers University and its Scarlet Knights team from next July
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Xabi Alonso, the Spanish football player of the Bayern München...
Xabi Alonso, the Spanish football player of the Bayern München team, and his wife Nagore Aranburu are Adidas' ambassadors in a campaign for its spring/summer 2017 Porsche Design Sport collection
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Puma has signed up Julian Weigl, a 21-year-old midfield player...
Puma has signed up Julian Weigl, a 21-year-old midfield player for the German Borussia Dortmund football team who also competes in the national German team
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Joma will be the official technical sponsor of the first...
Joma will be the official technical sponsor of the first Ibiza Marathon and the related 12K run in the Spanish island on April 8
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Compressport has signed up as a sponsor of the Ironman...
Compressport has signed up as a sponsor of the Ironman Europe series and the Harmony Marathon for Unicef scheduled for May 7-8 in Geneva
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Gus Kensworthy, the Olympic medalist freestyle skier, will endorse Safilo's...
Gus Kensworthy, the Olympic medalist freestyle skier, will endorse Safilo's Smith brand of sunglasses and goggles
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Rip Curl says it has extended its contract with Oney...
Rip Curl says it has extended its contract with Oney Anwar, the Indonesian surfer whom it has been sponsoring for 14 years, since he was only nine years old
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Reusch got a lot of visibility at the recent World...
Reusch got a lot of visibility at the recent World Ski Championships in St. Moritz with 70 percent of all the medals awarded on the podium, including ten of the gold medals
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News briefs
Adidas and Burberry won a “Gold Class” award in the...
Adidas and Burberry won a “Gold Class” award in the Corporate Sustainability Assessment (CSA) carried out by RobecoSAM among 840 companies that are included in the Dow Jones Sustainability Index. Both companies got a score of 60 points or more. Kering, parent company of Puma, qualified for Silver Class with ...
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Article
Under Armour is no longer a star
After losing 33.1 percent of its market capitalization in the course of 2016 (see our previous issue), Under Armour is having a difficult start to 2017, after releasing weak fourth-quarter results, cutting its revenue guidance for the year and announcing the departure of its chief financial officer. It blamed “numerous ...
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Article
Trump antagonizes the industry
The statements recently made on immigration and foreign trade by the new U.S. president, Donald Trump, have created an uproar in many sectors of the U.S. economy, including the sporting goods, outdoor and fashion industries.Reacting to Trump's executive order banning refugees and visitors from seven countries where the Muslim religion ...
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News briefs
The Adidas Group has set up a “Storefactory” at a...
The Adidas Group has set up a “Storefactory” at a pop-up store in Berlin, Knit for You, where customers can design their customized merino wool sweater and have it made for them in the store within a few hours. Knit for You takes advantage of technologies such as body scanning ...
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News briefs
Adidas AG has completed the third tranche of a share...
Adidas AG has completed the third tranche of a share buyback program initiated on Nov. 7 and terminated on Jan. 31 as scheduled. The company bought 2,128,200 shares at an average share price of €140.96, for a total price of €299,999,851, including purchasing costs. These treasury shares represent 1.02 percent ...
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News briefs
VF Corp. has appointed Travis Campbell as brand president of...
VF Corp. has appointed Travis Campbell as brand president of Smartwool, effective Jan. 30. Campbell, who has 16 years of experience in the outdoor industry, most recently served as president and chief executive of Far Bank Enterprises, a maker and distributor of fly fishing products, owner of the Redington, Sage ...
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News briefs
Adidas and Wanderlust are launching a new co-branded yoga and...
Adidas and Wanderlust are launching a new co-branded yoga and training apparel collection, building on the multi-year partnership the two companies began in February 2016. The 42-piece collection includes tanks, tights, bras, pants, hoodies and a range of accessories. The color palette is inspired by the active calm of yoga ...
