More about brands – Page 245
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News briefs
Hickies has announced two new major collaborations for 2017. Hickies...
Hickies has announced two new major collaborations for 2017. Hickies is the elastic lacing system launched by Gaston Frydlewski and his wife, Mariquel Weingarten, in 2012. In 2017, for the first time Hickies will be sold in the Adidas flagship stores in Berlin, Munich and Nürnberg. Additionally, in spring 2017, ...
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Tiger Woods has returned to the PGA Tour with Taylormade...
Tiger Woods has returned to the PGA Tour with Taylormade clubs, after Nike decided to pull out of the golf equipment market, but the U.S. player remains a Nike partner for apparel and footwear. The Adidas Group decided last year to divest Taylormade equipment and other parts of its golf ...
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Callaway Golf has announced an agreement with Michelle Wie to...
Callaway Golf has announced an agreement with Michelle Wie to become a company staff pro on the LPGA (Ladies Professional Golf Association) Tour. As a Full Callaway Staffer, she will play with Callaway clubs, balls and an Odyssey Putter. A 27-year-old native of Hawaii, Wie joined the LPGA Tour full-time ...
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Reebok has announced a new long-term partnership with Teyana Taylor,...
Reebok has announced a new long-term partnership with Teyana Taylor, who becomes an official brand ambassador. The 25-year-old dancer and actress, who was born in Harlem, is the face of the re-release of the Reebok Classic Freestyle Hi, also known as the 54-11s. The shoe was first introduced in 1982, ...
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Tyr Sport is helping to rehabilitate the image of Ryan...
Tyr Sport is helping to rehabilitate the image of Ryan Lochte through a new marketing campaign, “Just Let Me Work,” focusing on his charitable endeavors in the areas of muscular dystrophy and drowning awareness. Speedo and other brands decided to stop sponsoring the American swimming champion after he exaggerated an ...
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Hermann Maier, the Austrian ski legend, will be honored with...
Hermann Maier, the Austrian ski legend, will be honored with the Ispo Cup as Sports Personality of the Year at Ispo Munich on Tuesday
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Sammy Calson is returning to the snow team of Dakine...
Sammy Calson is returning to the snow team of Dakine
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On Running has signed a sponsorship deal through the 2020...
On Running has signed a sponsorship deal through the 2020 Tokyo Olympics with the Spanish triathlon champion, Javier Gómez Noya
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Under Armour has signed a longterm extension of its sponsorship...
Under Armour has signed a longterm extension of its sponsorship contract with Anthony Joshua, the IBF heavyweight world Champion and Olympic gold medalist
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Roland Auschel, chief sales officer of the Adidas Group, will...
Roland Auschel, chief sales officer of the Adidas Group, will participate with other personalities including Kim Roether, president of Intersport Germany and Intersport International, in a symposium on digitalization in the industry on Monday during the Ispo trade show in Munich
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Article
Industry stocks were flat in 2016
After rising by 22.7 percent in 2015, the stock market capitalization of public companies in the sporting goods sector declined by 0.5 percent on a currency-neutral basis in 2016, dragged down by double-digit declines for major players like Nike, VF Corp. and Under Armour. Nike alone represented nearly 25 percent ...
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News briefs
Salomon, a subsidiary of Amer Sports, has appointed Guillaume Meyzenq...
Salomon, a subsidiary of Amer Sports, has appointed Guillaume Meyzenq as vice president in charge of the brand's footwear category. Meyzenq has been with Salomon since 1996. Most recently, he held the position of vice president of commercial footwear. In his new role, he will be responsible for innovation, design, ...
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News briefs
Lance Allega will be the new vice president of investor...
Lance Allega will be the new vice president of investor relations for Under Armour. He was vice president of investor relations and strategic accounts at VF Corp. for the past five years. A former manager at Andersen Consulting, he has been handling investor relations, marketing and other operations at other ...
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VF Corp. has announced the appointment of Joe Alkire as...
VF Corp. has announced the appointment of Joe Alkire as vice president of investor relations and financial planning & analysis, with immediate effect. In this role, he will report to Scott Roe, VF's chief financial officer. He replaces Lance Allega, the former vice president of investor relations & strategic accounts, ...
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Todd Spaletto, a veteran of VF Corp., is resigning as...
Todd Spaletto, a veteran of VF Corp., is resigning as president of The North Face. He is being replaced on an interim basis by Scott Baxter, president of VF's Outdoor & Action Sports division for the Americas region, but VF is looking for a permanent replacement. Spaletto has been with ...
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News briefs
Rossignol has signed two new license agreements with Disney to...
Rossignol has signed two new license agreements with Disney to offer Star Wars and Frozen products – for boys and girls, respectively - for the 2017/18 season. The French brand is offering Minion products during the current season.
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News briefs
Observers are wondering about Amazon's intentions in the sporting goods...
Observers are wondering about Amazon's intentions in the sporting goods sector. The American e-commerce giant is advertising its search for talent “to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer valued innovation.” A year ago, Amazon quietly came out with some 2,000 ...
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Adidas has unveiled a new multi-season partnership between its football...
Adidas has unveiled a new multi-season partnership between its football division and Gosha Rubchinskiy, the fashion maker from Moscow. The Adidas Football x Gosha Rubchinskiy collection debuted on the runway of the former Königsberg Stock Exchange in Kaliningrad, Russia on Jan. 12, at Rubchinskiy's fashion show for autumn-winter 2017/18. Adidas ...
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News briefs
Etnies, the specialist in shoes for skateboarders, and Michelin have...
Etnies, the specialist in shoes for skateboarders, and Michelin have announced a partnership to reinvent Etnies' classic Marana shoe. Using its Outdoor tyre rubber as a starting point, Michelin has designed an abrasion and slip resistant sole specifically for Etnies' Marana OG shoe, an update of the brand's best-known design. ...
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Puma has teamed up with the New York City Ballet...
Puma has teamed up with the New York City Ballet to create the Puma Swan Pack Collection. The launch of this new women's line comes as a follow up to Puma's “Do You” campaign, which featured ballet dancers. The campaign launched in August 2016. The Puma Swan Pack Collection features ...
