More about brands – Page 246
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WooDone, an Italian company specializing in wooden spectacle frames, has...
WooDone, an Italian company specializing in wooden spectacle frames, has announced the launch of a SC405 line of ski goggles. According to the brand, the model is the first step toward a future version made in wood that will be released at the end of the year. The SC405 goggle ...
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Chervò is launching a new Chervò Sportswear line, centered around...
Chervò is launching a new Chervò Sportswear line, centered around knitwear, under a licensing agreement with an Italian specialist in the segment, Second Project, which will distribute it worldwide except in Japan and the Americas
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The new K2 line of snow sports apparel will use...
The new K2 line of snow sports apparel will use eVent fabrics and membranes
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Decathlon has become an Official Partner of the Olympic Committee...
Decathlon has become an Official Partner of the Olympic Committee (CNOSF) until the end of 2018. The French retailer was already a partner of CNOSF's “Sentez vous sport” week, an initiative for the promotion of physical activity in France. In 2017, the International Olympic Committee (IOC) will announce the ...
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Nike and Jason Day have announced the signing of a...
Nike and Jason Day have announced the signing of a new multi-year contract. The No. 1 golfer in the world will be wearing the brand's footwear, apparel, headwear and gloves. Day was formerly a longtime apparel ambassador of Adidas Golf, and he will continue to play TaylorMade clubs and balls. The ...
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Cobra Puma Golf has signed a comprehensive partnership with Carly...
Cobra Puma Golf has signed a comprehensive partnership with Carly Booth ahead of the 2017 season. Booth, the 24-year-old Scottish player who has already won the Ladies European Tour (LET) twice, has agreed to wear Puma apparel and footwear, and to use Cobra equipment. Previously pictured wearing Nike golf apparel, ...
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Callaway Golf has signed a staff-pro agreement with Daniel Berger,...
Callaway Golf has signed a staff-pro agreement with Daniel Berger, a 23-year-old Florida native who turned pro at the age of 20 and moved inside the top 35 PGA Tour players last year. Callaway already has seven other players in their 20s under contract.
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Asics is taking over the sponsorship of the Brazilian volleyball...
Asics is taking over the sponsorship of the Brazilian volleyball and beach volleyball teams from Olympikus through the 2020 Olympics in Tokyo. The sponsorship deal was the most important contract for the Brazilian brand of sports shoes owned by Vulcabras, which has been cutting costs to return to profitability. Gumercindo ...
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The Adidas Group has teamed up with two popular young...
The Adidas Group has teamed up with two popular young Chinese athletes to launch One in a Billion, an advertising campaign made for the Chinese market. The two athletes are Ning Zetao, a freestyle swimmer, and Hui Ruoqi, a volleyball champion. The campaign fits with Creating the New, the five-year ...
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Suunto will become the official timing partner of Great Swim,...
Suunto will become the official timing partner of Great Swim, Europe's biggest open water swim series, for the 2017 season. As part of the deal, the Finnish brand will also become the title sponsor of the London event. The Great Swim is held in lakes, lochs and urban docks, and ...
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Scott Sports and Velosolutions have joined forces to create the...
Scott Sports and Velosolutions have joined forces to create the Scott-Velosolutions downhill team. Brendan Fairclough and Gaetan Vige will be part of the team, while Claudio Caluori will be the team manager. The Scott-Velosolutions team will be equipped in 2017 with Fox' suspensions, Schwalbe's tires, components by Deity and Syncros, ...
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Original Buff is teaming up with the Scott Sports Group...
Original Buff is teaming up with the Scott Sports Group to sponsor a new Buff Scott MTB Team of Spanish mountain bike riders, which will start participating in several national and international races this month. The Spanish supplier of creative headwear and bandanas has already been a licensee of the ...
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Joma has signed up another Spanish tennis player, Albert Ramos,...
Joma has signed up another Spanish tennis player, Albert Ramos, as well as Thiago Monteiro, 22, who is described as a promising Brazilian tennis player. The Spanish company already sponsors five other tennis players: Alex Dolgopolov, Pablo Carreño, Nicolás Almagro, Marcel Granollers and Iñigo Cervantes.
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Manchester United has returned to the top of the Deloitte...
Manchester United has returned to the top of the Deloitte Money League for the first time in more than a decade. The Premier League team posted record revenues of £515.3 million (€600.1m-$645.6m) during the 2015/16 season, and supplanted Real Madrid, which had topped the ranking for the previous 11 seasons. Real ...
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New Balance has kicked off the new year with an...
New Balance has kicked off the new year with an inspirational campaign based on a series of letters written by athletes to their “future selves,” which highlight how the goals and values of athletes drive their decisions. The letters are published on a new online content platform: The Players' Tribune. ...
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Arena has announced a new apparel deal with Swimming Australia....
Arena has announced a new apparel deal with Swimming Australia. Starting in January 2017, the brand will become the official swimwear supplier of the Australian Dolphins Swim Team for the next four years. Arena's endorsement of Swimming Australia follows a summer in which its Dolphins – the Australian team – ...
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Rip Curl has announced that Conner Coffin has joined its...
Rip Curl has announced that Conner Coffin has joined its elite team. The 23-year-old pro surfer, who was born and raised in Santa Barbara, California, competes on the Top-34 World Surf League World Tour. In 2016, he finished 17th in the rankings. The surfer said he will be targeting the ...
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Technogym has announced the 2017 edition of “Let's Move for...
Technogym has announced the 2017 edition of “Let's Move for a Better World,” a global campaign against obesity and sedentary lifestyles. The 2016 edition saw 513 fitness clubs and 122,000 participants across 21 countries taking part in the campaign and completing more than 400 million MOVEs, the company's unit for ...
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The 2016/17 edition of the Vendée Globe, a round-the-world solo...
The 2016/17 edition of the Vendée Globe, a round-the-world solo sailing race, non-stop and without assistance, has been won by Armel Le Cléac'h. The Breton navigator, who wore Race 2.0 a performance eyewear model by Julbo, also achieved the new record time for the race of 74 days, three hours ...
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Polar has signed an endorsement deal with Gwen Jorgensen, an...
Polar has signed an endorsement deal with Gwen Jorgensen, an Olympic gold medal triathlete
