More about brands – Page 247
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Bollé is sponsoring the UCI Katusha cycling team
Bollé is sponsoring the UCI Katusha cycling team
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Marmot has appointed Patrice Christensen as its new director of...
Marmot has appointed Patrice Christensen as its new director of brand. Most recently, Christensen managed key components of marketing at VF Corp.'s Lucy brand, which specializes in women's athleisure apparel. She has also served in marketing management positions at The North Face, PowerBar and Chevron. Christensen is herself an outdoor ...
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José Manuel Albentosa, a former sales manager for Adidas, Reebok...
José Manuel Albentosa, a former sales manager for Adidas, Reebok and Under Armour in Spain, has become sales director of Sport HG, a Spanish supplier of sports apparel
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Business Insider reports that Adidas has opened what the publication...
Business Insider reports that Adidas has opened what the publication describes as Europe's first interactive virtual-reality store, in conjunction with the re-opening of the brand's flagship store in central Stockholm. The accompanying website, 360conceptstore.com, is in Swedish. It takes the viewer on a tour of the flagship store filmed with ...
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Adidas has launched the first versions of its ACE and...
Adidas has launched the first versions of its ACE and X soccer boots for female players. Using the insights provided by players, both boots have been designed to fit the female foot through a combination of shape and traction, according to the German brand. The tests showed, for example, that ...
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Umbro has received an outpouring of orders for the shirts...
Umbro has received an outpouring of orders for the shirts of the Chapecoense club after an air crash killed nearly the whole team in early December. Only three players survived the crash outside Medellin, which occurred on the eve of their Copa Sudamericana final against Atletico Nacional. Umbro representatives met ...
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Gore has developed a new technology for running shoes that...
Gore has developed a new technology for running shoes that is said to offer the benefits of protective footwear technology with the feeling of regular road running shoes. In the Gore Invisible Fit shoe, wrinkles and folds have been eliminated and pressure marks are reduced. Heel and ankle abrasion is ...
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Fischer and Rossignol, two prominent brands in the Nordic skiing...
Fischer and Rossignol, two prominent brands in the Nordic skiing market, have joined forces to produce cross-country boot soles and bindings under the Turnamic brand. To be launched for the 2017/18 season, the soles and bindings are compatible with Rottefella's NNN system. More broadly, the Austrian and French companies have ...
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Rossignol has put on the back-burner its previous project to...
Rossignol has put on the back-burner its previous project to come out with a line of lifestyle-oriented sunglasses under its own name following a French court's decision to liquidate the assets of its prospective licensee, Logo Eyewear, after its failure to lure a new investor. Logo went bankrupt in May ...
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Oxbow, the surf and surf-inspired apparel brand of the Lafuma...
Oxbow, the surf and surf-inspired apparel brand of the Lafuma Group, is adding a line of stand-up paddle boards that will be made by Bic Sport based on its own designs. Oxbow already has a specific line of SUP apparel. Martin Vitry, an 18-year-old French athlete who became the French ...
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Protest is launching a line of fashionable and technical women's...
Protest is launching a line of fashionable and technical women's garments for stand-up paddling. Lokahi, a producer of SUP boards, has developed a color-coordinated inflated model, the Air 10'4, which replicates the same prints. The board can go into a bag for transportation when deflated.
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Under Armour will present three new “smart shoes” at the...
Under Armour will present three new “smart shoes” at the Consumer Electronics Show in Las Vegas next month. The three UA Record Equipped running shoes will provide digital tracking of cadence, real-time pace, lifetime mileage and other statistics, extending the capabilities of the company's MapMyRun app.
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Diadora has signed a partnership with Daddato for a line...
Diadora has signed a partnership with Daddato for a line of technical children's wear under its own name that can be worn for skiing and other outdoor activities as well as in the city. Addressing toddlers and kids between the ages of 0 and 14, it will be shown for ...
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Fendi, a fashion brand owned by LVMH that is famous...
Fendi, a fashion brand owned by LVMH that is famous for its luxurious fur coats, has launched a line of colorful winter sports apparel and accessories that combine technical and fashionable elements. The garments are being sold on its website and at selected retail stores in alpine ski resorts such ...
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Adidas put up for sale a limited number of 3D-printed...
Adidas put up for sale a limited number of 3D-printed running shoes on Dec. 15 in London, New York and Tokyo
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Burton is putting out a snowboard named after Muhammad Ali,...
Burton is putting out a snowboard named after Muhammad Ali, the famous boxing champion
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Ping is coming out with a technically advanced line of...
Ping is coming out with a technically advanced line of polo shirts that use Coolmax All Season fabric technology
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Perry Ellis International has extended its seven-year-old licensing agreement for...
Perry Ellis International has extended its seven-year-old licensing agreement for Callaway brand apparel, which covers the Americas, Europe, the Middle East Africa
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Under Armour, Fanatics and Major League Baseball (MLB) have signed...
Under Armour, Fanatics and Major League Baseball (MLB) have signed a 10-year partnership that makes Under Armour (UA) the official uniform provider to MLB. The agreement marks UA's first-ever uniform deal for a professional league. The partnership will begin in the 2020 MLB season. Majestic Athletic, which has long been ...
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As part of its investments in the U.S. market, Adidas...
As part of its investments in the U.S. market, Adidas has sealed an extension of its partnership with Kris Bryant, third baseman of the Chicago Cubs, the World Series champion. Bryant is also the 2016 National League MVP, and a two-time All Star player. Bryant is to continue taking part ...
