More about brands – Page 248
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News briefs
Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have signed up a new multiple-year partnership which makes Asics an Official IAAF Partner. The Japanese firm will become the new top-tier sports brand sponsor, and will replace Adidas, which has prematurely ended its relationship with IAAF. The 11-year sponsorship deal ...
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Puma has signed up Marc Bartra, a 25-year-old Spanish football...
Puma has signed up Marc Bartra, a 25-year-old Spanish football player who moved from FC Barcelona to the German Borussia Dortmund team in the summer. Joining another player sponsored by the brand in the team, Marco Reus, he will also act as ambassador for Puma's evoPower boots from next spring.
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Just eight months after signing a three-year partnership with Dryworld,...
Just eight months after signing a three-year partnership with Dryworld, a Canadian sports apparel and footwear supplier, Watford football club has switched to Adidas for at least three years, starting from next summer. The Premier League club's agreement with Dryworld was described as the largest ever obtained by the Hornets, ...
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Kempa has announced several new sponsorship deals. The German brand,...
Kempa has announced several new sponsorship deals. The German brand, which is owned by Uhlsport, will be the new official supplier of the Russian Handball Federation. The brand will also sponsor Robert Weber, the record-winning goalkeeper of the SC Magdeburg handball team, as well as Marius Steinhauser, who plays for ...
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Giordana Cycling Apparel has announced a new multi-year clothing agreement...
Giordana Cycling Apparel has announced a new multi-year clothing agreement with Orica-Bike Exchange, an Australian professional road-race cycling team that competes on the UCI World Tour. The team will be wearing Giordana clothing for all racing and training activities beginning in January 2017. The Italian brand will also supply the ...
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Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS,...
Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS, will be called Orica-Scott, following the signing of Scott Sports as new co-naming rights sponsor of the two Australian cycling teams. Scott has been their sponsor since 2012, when they started competing under the GreenEdge name.
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Bridgestone Golf has signed up Tiger Woods to a multi-year...
Bridgestone Golf has signed up Tiger Woods to a multi-year partnership agreement. Under the terms of the deal, the American golf star will exclusively play with and promote Bridgestone's golf balls. Woods will be featured in print, broadcast, digital and social marketing campaigns globally as a Bridgestone Golf ambassador. The ...
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News briefs
An interesting analysis by Footwear News indicates that sports brands...
An interesting analysis by Footwear News indicates that sports brands may be getting a certain payoff from sponsoring musicians, fashion models and other celebrities rather than athletes. The cost of these sponsorships is generally lower, although the volumes involved may be lower, too. Paying homage to the sneakers boom, Puma ...
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TYR Sport is the new partner of British Swimming, starting...
TYR Sport is the new partner of British Swimming, starting Jan. 1
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Joma will be the official supplier of the Spanish Rugby...
Joma will be the official supplier of the Spanish Rugby Federation for the next five years
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Dakine has named John John Florence, the 2016 World League...
Dakine has named John John Florence, the 2016 World League men's surfing champion, to its surf team, with plans to put out a line of products named after him in March
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Reef has enrolled Hailee Steinfeld, a platinum recording artist who...
Reef has enrolled Hailee Steinfeld, a platinum recording artist who has been nominated for the Academy Awards, to be the face of its new Espace collection of women's sandals, due to be launched next spring
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Ecco Golf has enrolled Smylie Kaufman, a 25-year-old American PGA...
Ecco Golf has enrolled Smylie Kaufman, a 25-year-old American PGA pro golfer, as a brand ambassador
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Mund, the Spanish brand of sports socks, will present a...
Mund, the Spanish brand of sports socks, will present a new corporate identity at the Ispo Munich show in February
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VF Corp. has announced it is committed to achieving gender...
VF Corp. has announced it is committed to achieving gender parity across its corporate leadership structure by 2030. In order to pursue this goal, the company will be working in partnership with Paradigm for Parity, a coalition of business leaders dedicated to addressing the leadership gender gap in corporate America. ...
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News briefs
The global footwear and apparel sectors have made significant progress...
The global footwear and apparel sectors have made significant progress as far as labor practices across their supply chains are concerned. However, according to a study released by KnowTheChain (KTC), many Western firms still show minimal commitment to addressing labor issues within their factories and across the supply chains, despite ...
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News briefs
The Adidas Group is opposing a pending trademark registration by...
The Adidas Group is opposing a pending trademark registration by Barcelona football club in the U.S., for a design with seven blue and red stripes. As reported by several Spanish newspapers, the Adidas group has filed an opposition document with the U.S. Patent and Trademark Office (USPTO) last month, claiming ...
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Adidas has unveiled a new jersey for the New Zealand...
Adidas has unveiled a new jersey for the New Zealand All Blacks rugby team. The jersey, which comes after two years of development in collaboration with the team itself, features a new fabric which has been digitally woven together. This manufacturing process is said to help reduce the likelihood of ...
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Adidas and London-based Palace Skateboards have launched their new collaboration...
Adidas and London-based Palace Skateboards have launched their new collaboration with a humorous video that makes fun of Adidas' serious sportswear campaign. The collection includes tracksuits, terry hoodies, socks, hats, crewnecks as well as the new Palace Indoor sneaker, which is similar to Adidas' retro Superstar shoe but with recent ...
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The Dainese Group has unveiled a new generation of head-to-toe...
The Dainese Group has unveiled a new generation of head-to-toe protection systems for motorcycle racing
