More about brands – Page 249
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News briefs
Rakuten, the leading Japanese online retailer, has agreed to spend...
Rakuten, the leading Japanese online retailer, has agreed to spend at least €220 million for a four-year deal to become the shirt sponsor of FC Barcelona from the 2017/18 season, with potential extra payments based on performance and an option to extend to a fifth year. The agreement comes after ...
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Nike says it has extended its sponsorship contract with Cristiano...
Nike says it has extended its sponsorship contract with Cristiano Ronaldo, the 31-year-old Real Madrid striker from the Portuguese island of Madeira. It didn't specify its planned duration, but according to TMZ, it could be a lifetime deal like the one with LeBron James, worth more than one billion dollars. ...
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The training center of Section Paloise, the French rugby team...
The training center of Section Paloise, the French rugby team sponsored by Macron, will bear the name of its sponsor. The Italian company did something similar by getting the Bolton Wanderers team in England to call their stadium the Macron Stadium.
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Tecnifibre, the French racquet sports brand, is extending its partnership...
Tecnifibre, the French racquet sports brand, is extending its partnership with the Association of Tennis Professionals (ATP) for another three years, until 2020. Under this deal, Tecnifibre will as an official supplier entitled to make co-branded racquets and accessories, and as the official stringing service for the Barclays ATP World ...
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Intersport has granted free one-day ski passes to its most...
Intersport has granted free one-day ski passes to its most loyal clients. The first 6,000 Intersport customer club members who spent more than €200 in a single transaction between Nov. 9 and 19 were able to select their favorite spot out of six skiing destinations in Austria that were presented ...
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Ping has signed up Tyrrell Hatton to a multi-year partnership...
Ping has signed up Tyrrell Hatton to a multi-year partnership agreement. The 25-year-old British professional golfer won for the first time on the European Tour in October, when he secured the Alfred Dunhill Links Championships title at St Andrews. That victory propelled him from the 53rd position into the top ...
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Kalas Sportswear will outfit the U.K. cycling team. The partnership...
Kalas Sportswear will outfit the U.K. cycling team. The partnership between the Czech cycling apparel specialist, which takes over from Adidas, and Great Britain's cycling team will be effective until the end of 2020 including the Tokyo Olympic Games. The U.K. cycling team won 12 medals at the Olympic Games ...
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Arena is providing gear to Ben Hooper for his attempt...
Arena is providing gear to Ben Hooper for his attempt to become the first person to swim across the Atlantic Ocean. The 38-year-old Briton from Gloucestershire, who is a former policeman, began his world-record swim in Dakar on Nov. 13. According to his calculations, he will reach Natal in Brazil ...
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Helly Hansen is an official supplier of Vendée Globe, the...
Helly Hansen is an official supplier of Vendée Globe, the round-the-world solo yacht race that started in France on Nov. 6. It is providing the outerwear, tested by professionals, for 130 skippers and more than 200 organizers. Four Helly Hansen ambassadors will also personally participate in the race. They are: ...
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Helly Hansen has been chosen as the new ski apparel...
Helly Hansen has been chosen as the new ski apparel partner for the Swedish alpine ski team. This means that the members of Ski Team Sweden Alpine will now also be taking advantage of Recco reflectors, which have been integrated into Helly Hansen's ski apparel for many years. The reflectors ...
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Short stops
Asics has announced a four-year extension of its sponsorship of...
Asics has announced a four-year extension of its sponsorship of the Barcelona Marathon
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Short stops
The fashion model Bella Hadid has become an ambassador of...
The fashion model Bella Hadid has become an ambassador of Nike, helping to promote the company's newest flagship store in New York City
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Short stops
Rosy Hodge, sportscaster of the World Surf League, has officially...
Rosy Hodge, sportscaster of the World Surf League, has officially joined Rip Curl's team of ambassadors
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Adidas has unveiled a fully biodegradable running shoe made from...
Adidas has unveiled a fully biodegradable running shoe made from Biosteel fiber, a nature-based and completely biodegradable replication of natural silk. The Futurecraft Biofabric, which has been developed in partnership with AMSilk, was presented on Nov. 17. at the Biofabricate Conference in New York, where Adidas and AMSilk also announced ...
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VF Corp. has reported that it managed to reduce its...
VF Corp. has reported that it managed to reduce its carbon emissions by 12 percent between 2011 and 2015, well beyond the 5 percent target the company had set itself. More than half of the total reduction was made possible by the increased use of clean energy, renewable energy credits, ...
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Article
Adidas posts a strong Q3, driven by sneakers
The Adidas Group reported a strong lift in third-quarter sales, which rose 17 percent on a currency-neutral basis, and the new management confirmed that it is on track to meet targets for a record year. In reported euros, group sales went up by 14 percent to €5,413 million.Adidas brand sales ...
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Article
Adidas’ new CEO launches Reebok’s overhaul
In his first public speech after taking the helm of the company on Oct. 1, Adidas' new chief executive, Kasper Rorsted, took the opportunity of the group's strong third-quarter results to give an insight into his plans for the group.While confirming the planned divestiture of TaylorMade, Adams and Ashworth, for ...
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Article
Under Armour invests to get big fast
Under Armour turned in yet another sharp increase in turnover for the third quarter, fueled by surging international and footwear sales, but the group's chief executive, Kevin Plank, explained that the company was over-investing in several aspects of its expansion to gain market share and move toward annual sales of ...
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Article
Affected by U.S. retail caution, Columbia rises in Europe
After a small decline in turnover and net income for the third quarter, Columbia Sportswear has adjusted its sales guidance for the full year, estimating that sales should increase by about 4 percent, including less than one percentage point of negative impact from currency exchange rates.The group's sales dipped by ...
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In May 2017, Columbia Sportswear will relocate the headquarters of...
In May 2017, Columbia Sportswear will relocate the headquarters of Sorel and 45 employees to the downtown area of Portland, Oregon, but it will keep its own global head office in Washington County, where it moved from downtown Portland in 2001. Columbia bought Sorel in 2000. Tim Boyle, chief executive ...
