More about brands – Page 25
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News briefsCheers to Jake: The Burton Mine77 x Underberg collab
We had to read twice to make sure it wasn’t April’s Fools Day yet, but Burton Snowboards unveiled a story on March 16 that most of us probably didn’t know about the late Jack Burton: “It could be argued that Jake enjoyed an Underberg on more mountains ...
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News briefsCastore agrees its first deal with a national football team
British sportswear brand Castore is the new kit manufacturer of the Football Association of Ireland (FAI). The multi-year agreement will run from this month until 2028, with the new home kit revealed on March 20. Castore is replacing Umbro, whose contract with the FAI was actually due to expire in ...
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News briefsK-Way will outfit France’s team at the 2024 America’s Cup
K-Way will sponsor the newly formed Orient Express team, which is set to represent France at the 37th America’s Cup in Barcelona next year. K-Way is owned by Turin-based BasicNet, which is also the parent company of Superga, Kappa and other brands. K-Way will provide the competition gear as well ...
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News briefsAdidas, Y-3 present glueless shoe that can be easily dismantled
Source: Adidas Y-3 Itogo Earlier this year, Adidas and Yohji Yamamoto introduced the world to the new Y-3 Atelier. Now, the German sporting goods brand and the Japanese designer present the first footwear from their experimental new collaboration: the Y-3 Itogo. The shoe consists of just five ...
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News briefsOrthoLite partners with Novamont to produce circular solution for footwear
Insole and footwear materials brand OrthoLite has announced a partnership with Novamont, a B-Corp manufacturer of bioplastics and biochemicals, to escalate the scalability of its circular foam material solution for footwear, the OrthoLite Cirql, originally launched in 2022. OrthoLite Cirql foam is positioned as free from “forever chemicals” and responsibly ...
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SponsoredStorm Care & Polygiene launch the new Storm x Polygiene Odorcrunch™ Spray
Polygiene and Storm Care have collaborated to develop an odor control spray, that works on a number of different odors including body odors, cooking fumes, smoke and other environmental fumes and odors.
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News briefsWinners of the first ISPO Awards round 2023 announced
The winners of the first of four rounds of the ISPO Awards 2023 have been announced following a jury meeting in Innsbruck. An independent jury of six, including three industry experts and three members of the ISPO Collaborators Club, was supported by textile expert Louisa Smith, who advised on sustainability. ...
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News briefsShiffrin surpasses Stenmark: Most successful skier in history
Source: Atomic Mikaela Shiffrin’s victory no. 87 on March 11, 2023, in Åre, Sweden On Feb. 19, 1989, Sweden’s Ingemar Stenmark once won his 86th and final ski race and has held the record for most Alpine World Cup victories ever since. But now he has been ...
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News briefsSalomon introduces second generation of its recyclable running shoe
Salomon has unveiled the new Index.02, a new recyclable running shoe that builds on the Index.01 model the company introduced two years ago. Like its predecessor, the Index.02 is 100 percent recyclable. It’s also 10 percent lighter (263 grams) and offers massive improvements in comfort and performance thanks to enhancements ...
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News briefsNew research identifies female runners' safety concerns
Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...
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News briefsPuma signs Jack Grealish in new boot deal
Source: Puma Jack Grealish Puma has announced a new long-term partnership with Jack Grealish, the most expensive British football player ever. Grealish currently plays for Premier League club Manchester City and the England national team. The new boot deal with Puma has been described as “record-breaking” by ...
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News briefsFila partners with breakdance champion ahead of the sport’s Olympic debut
Fila has announced a new sponsorship agreement with Italian breaking champion Alessandra Chillemi. Breakdancing will be included for the first time on the Olympic Games’ agenda at Paris 2024. Chillemi, 23, was born in Messina, Italy, and is better known as Bgirl. She was crowned Italian Breakdancing Champion at the ...
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News briefsStarvie’s new head of sales
Pádel brand Starvie has hired José Antonio Galán Matamoros to be its sales director. He is joining the company from Milwaukee Tool, where he held the same title for a year. He has served in similar capacities at the sport, e-sport and entertainment agency Vanquish, the workwear company Industrial Starter, ...
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News briefsAdidas and Yohji Yamamoto celebrate 20 years of their partnership in Paris
Adidas is celebrating the 20th anniversary of its partnership with Japanese fashion designer Yohji Yamamoto with a pop-up retail and exhibition space in Paris. The sports brand and Yamamoto came together two decades ago for Y-3, a label that combines sportswear with the designer’s lens. At the Parisian pop-up, hosted ...
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News briefsMichael Jordan’s 1983 Converse sneakers go up for auction
Source: Infinite Auctions Michael Jordan’s 1983 Team USA Game Worn Sneakers Sports fans and collectors will soon have a unique opportunity to own a piece of basketball history when Michael Jordan’s game-worn sneakers from the 1983 Pan American Games are auctioned off at Infinite Auctions. The iconic ...
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News briefsNew ski collection from Porsche and Head in historic rally design
Following the launch of their first joint products last fall, Head and Porsche continue their successful collaboration. The second-generation Porsche | Head Ski Collection once includes two ski models, ski apparel, and equipment and picks up on the iconic design of the new 911 Dakar. The blue and white color ...
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News briefsPuma replaces kangaroo leather with K-Better material
Puma has revamped its legendary King soccer shoe, worn in the past by stars such as Johan Cruyff, Diego Maradona, Eusébio, Lothar Matthäus and Pelé, by introducing new K-Better™ technology to deliver the same great performance without kangaroo leather. The new King’s upper, which contains at least 20 percent recycled ...
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News briefsJoma enjoys record 2022, remains prudent on 2023
Joma, the Spanish brand with headquarters in Toledo and a historical focus on running, football and tennis, was present as usual at the recent Micam footwear show, which ran on Feb. 19-22 in Milan. Alessandro Annibale, sales director of its Italian subsidiary, was on hand to meet with local retailers ...
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News briefsOn launches a collection for “young movers”
Swiss running brand On has launched its first-ever footwear collection for kids and pre-teens. Inspired by the brand’s best-selling performance shoes, the new Cloud Play and Cloud Sky feature various biometric-informed features, including a combined velcro and lace closure system and a fortified toe cap for durability. Gérald Marolf, head ...
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News briefs“She’s back”: Puma announces renewed collab with Rihanna
Puma announced the return of its partnership with singer and businesswoman Rihanna and her Fenty brand with an innovative two-word statement: “She’s back.” The message was shared via a post on Puma’s Instagram page. Fenty x Puma Rihanna first signed a multi-year partnership with Puma in 2014 to ...
