More about brands – Page 252
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News briefs
Martin Fourcade, the ten-time biathlon world champion, has been appointed...
Martin Fourcade, the ten-time biathlon world champion, has been appointed as ambassador for the urban apparel range developed by Rossignol, the French ski company, whose skis and footwear he has been wearing for many years
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News briefs
Rudy Project had the helmet most often worn at the...
Rudy Project had the helmet most often worn at the latest Ironman World Championship, held in Hawaii, for the sixth consecutive year. LAVA Magazine counted 550 helmets for the Italian brand, 112 more than Giro and 280 more than Specialized. The same race saw Hoka One One jump into second ...
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“This ain't no travel blog,” warns Columbia Sportswear while inviting...
“This ain't no travel blog,” warns Columbia Sportswear while inviting world travelers, glacier climbers, cave explorers and anyone else around the world to apply for two new positions of “director of toughness” at the company. They will have to test gear “in the most unforgiving conditions” and be at the ...
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News briefs
Hoka One One has enlisted two Olympic triathlon champions, Ben...
Hoka One One has enlisted two Olympic triathlon champions, Ben Kanute and Katie Zaferes, for its team of sponsored athletes. Pursuing further its diversification into road running, the brand has also signed up as the official footwear partner for the 46th edition of the BMW Dallas Marathon, which will be ...
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News briefs
Gore-Tex, which is celebrating its 40th anniversary this year, will...
Gore-Tex, which is celebrating its 40th anniversary this year, will use the opportunity of the European Outdoor Film Tour (EOFT) to launch #Goretex40, a marketing campaign that will involve the users in contests through the social networks and through various stores in October, November and December. The EOFT will run ...
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News briefs
“Make your life unforgettable,” is the pay-off of a brand...
“Make your life unforgettable,” is the pay-off of a brand campaign launched by Jack Wolfskin. It includes a TV commercial that will run in Germany, Austria, Switzerland and the U.K., from September to December. The campaign runs across print, online and retail channels, with spectacular images shot in Norway, Iceland ...
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Short stops
Dirk Nowitzi, the tall German NBA basketball star who is...
Dirk Nowitzi, the tall German NBA basketball star who is playing for the Dallas Mavericks sponsored by Nike, has agreed to act as a testimonial for Bauerfeind's line of compression socks and other sports products
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On Running was the official footwear sponsor at the Barcelona...
On Running was the official footwear sponsor at the Barcelona Triathlon by Santander, on Oct. 8
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Umbro is sponsoring Palma Futsal, the first-division futsal team from...
Umbro is sponsoring Palma Futsal, the first-division futsal team from Palma de Mallorca
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Kappa is sponsoring another Spanish rugby team, Gernika Rugby Taldea...
Kappa is sponsoring another Spanish rugby team, Gernika Rugby Taldea
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Intersport UK will be the official sports retail partner of...
Intersport UK will be the official sports retail partner of the new Aldi Manchester Half Marathon on Oct. 16
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Joma has signed a three-year technical sponsorship deal with the...
Joma has signed a three-year technical sponsorship deal with the Bahrain Merida Pro Cycling Team, the first such team from the Gulf state
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Article
Herbert Hainer is leaving a transformed Adidas Group
Some of the most influential retailers, suppliers and other executives in the international sporting goods industry will be converging on a football pitch in Herzogenaurach next Friday to mark the departure of Herbert Hainer, the chief executive of the Adidas group for more than 15 years. The players will include ...
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News briefs
VF Corp. has issued Eurobonds worth a total of €850...
VF Corp. has issued Eurobonds worth a total of €850 million. The proceeds from the senior unsecured notes, which carry annual interest of 0.625 percent, will be used for working capital requirements and general corporate purposes. They will provide a natural currency hedge for operations in Europe.
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News briefs
Adidas has begun a search for a permanent replacement for...
Adidas has begun a search for a permanent replacement for Chris Grancio, who is leaving as the company's global head of basketball. He has been overseeing Adidas' NBA deal and relations with basketball players since May 2014. Rebecca Jury, vice president of product in Adidas' basketball division, is taking over ...
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News briefs
GoPro saw its share price move up by 6 percent...
GoPro saw its share price move up by 6 percent as it unveiled on Monday a much-awaited new range of products including its first drone, called Karma, which can fly for 18 minutes and has image stabilization technology. Unlike the drones of DJI and other competitors, GoPro's drone doesn't yet ...
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News briefs
W.L. Gore & Associates has authorized for the first time...
W.L. Gore & Associates has authorized for the first time an external source, Formosa Taffeta, to manufacture some of its Gore-Tex laminates. The Taiwanese firm will act as the exclusive dual source for these products from the fourth quarter of 2016, expanding their availability for the industry. A new factory ...
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Short stops
Callaway Golf has launched a new series of Big Bertha...
Callaway Golf has launched a new series of Big Bertha OS irons that feature a new and very interesting Exo-Cage clubhead construction
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Carvico has launched a line of high-performance fabrics with Lycra...
Carvico has launched a line of high-performance fabrics with Lycra Sport fiber for cycling
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News briefs
Eduardo Indo, editor of OKDiario, claims that Nike has tabled...
Eduardo Indo, editor of OKDiario, claims that Nike has tabled an offer worth €120 million per year to take over the sponsorship of Real Madrid, according to several media reports. The Spanish club has been outfitted by Adidas since 1998. Neither party has confirmed such an exorbitant offer, but there ...
