More about brands – Page 253
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News briefs
Nike has signed up Jason Day, the current top-ranked golfer,...
Nike has signed up Jason Day, the current top-ranked golfer, for shoes and apparel, according to ESPN. The deal is reportedly worth $10 million a year. It was made possible by the fact that Day recently re-signed an equipment contract with TaylorMade and that Nike is exiting the golf equipment ...
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Sport Partner reports that Intersport Nederland has signed an agreement...
Sport Partner reports that Intersport Nederland has signed an agreement with the Dutch football federation to support women's football in the Netherlands, at least until the women's football World Cup in 2019. Although the “Leeuwinnen” (the Lionesses) wear Nike outfits, Intersport is the first partner of the women's team. The ...
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Head has been named an international partner of the Davis...
Head has been named an international partner of the Davis Cup by BNP Paribas. As part of its new three-year agreement with the International Tennis Federation, starting January 2017, Head will produce and sell Davis Cup-branded tennis balls throughout the world. The Davis Cup, which was instituted in 1900, is ...
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Joma has launched a new brand campaign entitled “Exercise your...
Joma has launched a new brand campaign entitled “Exercise your freedom.” The core message of the campaign, which goes beyond sport, focuses on the importance of pursuing freedom in any situation. The campaign first appeared in Spain on Sept. 12, both on national TV and digital channels, and will be ...
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Joma says it will be outfitting more than 30 percent...
Joma says it will be outfitting more than 30 percent of the players competing in the World Futsal Cup, which has already started and is taking place until Oct. 1 in Colombia. It will also be the official supplier of three national teams – from Cuba, Guatemala and Uzbekistan.
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Bauer Hockey has signed up four world-standard female hockey players....
Bauer Hockey has signed up four world-standard female hockey players. The brand will also run ten women-only First Shift events throughout Canada this season. Introduced three years ago, this kind of event is designed to attract new players to the sport.
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The Tecnica-Blizzard freeride team has welcomed Eva Walkner as a...
The Tecnica-Blizzard freeride team has welcomed Eva Walkner as a member. The Austrian skier, 37, has won the female Championship Freeride World Tour for two seasons. Walkner is currently training for the next season, which will start in Chamonix on Jan. 27, 2017. Tecnica said the skier will play an ...
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News briefs
Odlo will be an official supplier and partner of the...
Odlo will be an official supplier and partner of the French Nordic ski teams for the next six years, starting this winter. The contract will thus cover the Winter Olympic Games in Pyongyang in 2018 and in Beijing in 2022.
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Short stops
Brooks Running will be the technical sponsor of the Barcelona...
Brooks Running will be the technical sponsor of the Barcelona Half-Marathon next Feb. 12
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Adidas has added eight more basketball rookies to the growing...
Adidas has added eight more basketball rookies to the growing roster of athletes sponsored in the U.S.
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A professional golfer, Iona Stephen, has joined Garmin as its...
A professional golfer, Iona Stephen, has joined Garmin as its newest ambassador
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Icebug is joining Head and Devold this year as sponsor...
Icebug is joining Head and Devold this year as sponsor of the Allgäu Swimrun race, the German version of a Swedish trail running and swimming race, which will take place on Oct. 8 in the Bavarian town of Oy-Mittelberg ++ Golf Datatech has announced the completion of a study on ...
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A book released in Italian bookshops tells the history of...
A book released in Italian bookshops tells the history of Manifattura Valcismon, which started up near Belluno 70 years ago is now a leading in cycling, Nordic skiing and mountaineering clothing through its brands Sportful, Castelli and Karpos
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Article
Amer Sports raises organic sales targets
Amer Sports has raised its target for organic growth, aiming to reach sales of €3.5 billion without acquisitions in 2020, with at least mid-single digit annual organic sales growth in constant currencies. The target issued last year called for the same level of sales to be achieved through a combination ...
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Article
Fila helps Anta to raise sales and margins
Anta Sports Products, the leading Chinese sports brand, posted strong results for the first six months of 2016, with revenues jumping by 20.2 percent ahead of the year-ago period to 6,140 million yuan renmimbi (€815.2m-$921.4m). The company, whose holdings include the rights to the Fila brand in China, Hong Kong ...
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News briefs
An Adidas veteran, Timo Pape, has joined Odlo International in...
An Adidas veteran, Timo Pape, has joined Odlo International in the new position of brand director, responsible for category management, design and marketing. He had been assisting Odlo in these areas and in communication since last year. After working for seven years at Adidas in Portland and Herzogenaurach, and two ...
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Under Armour sees outlet stores as a major priority for...
Under Armour sees outlet stores as a major priority for its development in Europe
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Adidas has launched a new sub-category of apparel, Athletics, which...
Adidas has launched a new sub-category of apparel, Athletics, which is meant to be worn by athletes before and after their game or competition. This contemporary take on pre-game wear was launched at an event in New York last week with a U.S. track athlete, Tori Bowie, Andrew Wiggins of ...
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Thule has introduced the new EasyFold XT bike carrier, an...
Thule has introduced the new EasyFold XT bike carrier, an evolution of the EasyFold. The mounting of the new EasyFold XT on the towbar is said to require minimum effort thanks to the innovative coupling. Once the bikes are loaded, the trunk of the car remains accessible thanks to a ...
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News briefs
Sport-Tone, a French start-up based in Grenoble, has announced the...
Sport-Tone, a French start-up based in Grenoble, has announced the development of the first sports goggle that enables listening to music through bone conduction, which is the conduction of sound to the inner ear through the bones of the skull. The new goggle is called Stone and is composed of ...
