More about brands – Page 254
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Garneau got the 2016 Eurobike Award for its DreamFactory program,...
Garneau got the 2016 Eurobike Award for its DreamFactory program, which allows the customization of bikes, clothing and helmets with input from the final user. He or she can pick the color of the bike and a vinyl decal for the helmet. Much of the work is conducted in North ...
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Engineers at Stanford University have announced the development of a...
Engineers at Stanford University have announced the development of a plastic-derived textile, which is said to cool the skin more efficiently than is possible with the natural or synthetic fabrics in clothes that we wear today. Describing their work in Science, the researchers of the Californian university said the new ...
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Hi-Tec is launching an innovative shoe that indicates to...
Hi-Tec is launching an innovative shoe that indicates to the wearer where to turn left or right. The new Hi-Tec Navigator features a vibrating insole with haptic technology which communicates via a smartphone navigation app through Bluetooth. After entering a destination in the smartphone via this app, the shoe guides ...
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Nike leads other brands when it is about understanding how...
Nike leads other brands when it is about understanding how consumers manage their social lives in the digital age, according to Vivaldi's 2016 Social Currency study. The consulting firm introduced the term “Social Currency” in 2010 as a measure of the brands' ability to fit into how consumers manage their ...
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New Balance will replace Umbro as the sponsor of the...
New Balance will replace Umbro as the sponsor of the Everton football club in the U.K. The brand has also taken the place of Nike as sponsor of Kevin Mirallas, the Belgian champion who is playing for the British team.
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Puma has struck an endorsement deal with Petr Cech, the...
Puma has struck an endorsement deal with Petr Cech, the goalkeeper at the Arsenal football club, who holds the record for the largest number of games with a clean sheet in the Premier League. The company says the former Czech national team's captain, who was previously with Adidas, is the ...
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Mizuno has been named as Official Supplier of golf equipment...
Mizuno has been named as Official Supplier of golf equipment of the 2016 “British Masters supported by Sky Sports,” which will be hosted at The Grove in Hertfordshire, U.K., on Oct. 13-16. Mizuno will showcase its latest product ranges in the spectator village, and spectators will have an opportunity to ...
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Speedo has announced on its Twitter account @SpeedoUSA that it...
Speedo has announced on its Twitter account @SpeedoUSA that it will no longer sponsor Ryan Lochte. During his recent participation in the Rio 2016 Olympics, the 32-year-old U.S. swimmer reported that he and three teammates were held up by armed robbers at a gas station after a night of partying, ...
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Björn Borg has chosen Patrik Nilsson as the next Game...
Björn Borg has chosen Patrik Nilsson as the next Game Changer Ambassador for the brand. The 24-year-old athlete from Sweden is an Ironman record holder and two-time Ironman Champion. Nilsson is a former swimmer who later got into running, and then to triathlon. He holds the Swedish Ironman record of ...
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Eniola Aluko, the England Lioness and Chelsea club striker, is...
Eniola Aluko, the England Lioness and Chelsea club striker, is the first female athlete in the U.K. who is being sponsored by Under Armour
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Fila has signed up a 27-year-old tennis player, Marin Cilic,...
Fila has signed up a 27-year-old tennis player, Marin Cilic, who is currently ranked 9th on the ATP World Tour
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Elan has extended its sponsorship contract with Glen Plake, the...
Elan has extended its sponsorship contract with Glen Plake, the popular 51-year-old American freerider, who will act as brand ambassador and continue to participate in its R&D efforts
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Article
Sports shoes rose faster than apparel in 2015, globally and in Europe
Fuelled by the growing popularity of sneakers used as casual footwear, the major sports brands performed much better in the footwear segment than in the bigger and more fragmented sports apparel market in 2015, according to an annual survey conducted by Sporting Goods Intelligence. The same happened in the previous ...
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Article
Hainer delivers a “fantastic” last quarter at Adidas
Herbert Hainer, departing chief executive of the Adidas Group, said that he “saved the best for last” as he outlined the company's outstanding performance for the second quarter. As previously announced, ample gains in sales and profits for the three months led to another upgrade in the group's forecast for ...
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Adidas has announced it will open its first Speedfactory for...
Adidas has announced it will open its first Speedfactory for the U.S. market in the Atlanta, Georgia area in 2017. The purpose of the new highly automated shoe factory is to allow the sporting goods giant to create products faster and closer to its consumers in the U.S., with more ...
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Adidas Originals is opening this week a new flagship store...
Adidas Originals is opening this week a new flagship store on Spring Street in New York City
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Columbia Sportswear has won a summary judgement in Portland federal...
Columbia Sportswear has won a summary judgement in Portland federal court regarding one of the patents covering its Omni-Heat reflective insulation technology. The Oregon judge found that the “overall visual effect” of the dot pattern used by Columbia was “nearly identical” to that of Seirus Innovative Products' range of Heatwave ...
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Eider will include a new “beard-friendly'' ski jacket in its...
Eider will include a new “beard-friendly'' ski jacket in its 2016-2017 winter collection. Using a “Fix A Shape” zipper developed exclusively for the French winter-sports clothing maker by YKK of Japan, the “Shaper” jacket features a concave curve around the upper part of the face combined with a zip fastener ...
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Patagonia has announced that its Nano Puff styles will now...
Patagonia has announced that its Nano Puff styles will now use PrimaLoft Gold Insulation Eco, an eco-friendly synthetic insulation made with 55 percent recycled content. PrimaLoft presented Gold Insulation Eco at the recent OutDoor exhibition in Friedrichshafen in mid-July. PrimaLoft Gold Insulation Eco will be featured exclusively in the Nano ...
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Chervò has launched a new online app advising golfers on...
Chervò has launched a new online app advising golfers on the weather forecast and the most suitable outfit to wear for the conditions. The app can be downloaded for free from the App Store for iPhone and iPad users. This is the first-ever app that the Italian golf and leisure ...
