More about brands – Page 256
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Lenovo has reportedly unveiled the prototype of a smart running...
Lenovo has reportedly unveiled the prototype of a smart running shoe with an embedded fitness tracker, developed in collaboration with Vibram and the Beijing Design Week
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Rollerblade, the inline skating brand that is part of the...
Rollerblade, the inline skating brand that is part of the Tecnica Group, is recalling its Urban helmets because the synthetic material next to the rivets of the safety belts is likely to break
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Adidas has announced that Benjamin Proud and Andrew Willis have...
Adidas has announced that Benjamin Proud and Andrew Willis have joined its team of swimmers, only a few weeks ahead of the Rio Olympics. The two British swimmers will wear the recently launched adizero XVI swimsuit. Proud, aged 19, won two gold and a bronze medal at the 2014 Commonwealth ...
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A new public-private partnership in New York City has been...
A new public-private partnership in New York City has been put in place to promote football to children. Adidas with Mayor Bill de Blasio, the Mayor's Fund to Advance NYC, the U.S. Soccer Foundation and the New York City Football Club have announced the launch of the New York City ...
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Puma is strengthening its presence in the German women's football...
Puma is strengthening its presence in the German women's football segment. Lina Magull, Svenja Huth, Isabel Kerschowski and Mandy Islacker, members of the German women's football team, have signed an agreement with Puma for the supply of training and performance footwear.
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Camelbak will be the official hydration sponsor of the Ultra-Trail...
Camelbak will be the official hydration sponsor of the Ultra-Trail du Mont-Blanc (UTMB), running from Aug. 22 to 28 and will provide free, freshly filtered water to the 50,000 attendees expected for the event. Camelbak water stations will be located throughout the UTMB Village in Chamonix, where the brand will ...
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Adidas has signed up a supermodel, Karlie Kloss, as the...
Adidas has signed up a supermodel, Karlie Kloss, as the ambassador for the next autumn/winter collection of its Adidas by Stella McCartney collection
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Brunotti Sportswear has enlisted a 20-year-old kitesurfing champion, Liam Whaley,...
Brunotti Sportswear has enlisted a 20-year-old kitesurfing champion, Liam Whaley, as “one of the creators of the brand”
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Nathan has signed up a U.S. Olympic marathoner, Desiree Linden,...
Nathan has signed up a U.S. Olympic marathoner, Desiree Linden, who will use its handheld flasks in training and during the race
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Loro Piana has become an official supplier to the Ryder...
Loro Piana has become an official supplier to the Ryder Cup
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Article
Adidas expands its Kanye West deal
The partnership between Adidas and Kanye West, which has been instrumental in sustaining the brand's heat in the U.S. market last year, is to be reinforced with the launch of Adidas + Kanye West – a partnership run by a separate business entity, involving dedicated stores and a Yeezy-branded product ...
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Article
Wide-ranging contract between Adidas and Wanda in China
The Adidas Group has struck a wide-ranging deal with the Wanda group, the largest real estate conglomerate in China, to support the development of football and basketball as well as the Adidas brand's retail business in the country.The Wanda group has been increasingly investing in the sports market in the ...
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Article
Amer Sports releases new CSR report
Amer Sports, the mother company of Salomon, Wilson, Precor, Atomic, Arc'teryx, Suunto, and other sporting goods brands, has released its second annual corporate social responsibility (CSR) report, which sums up the company's initiatives and achievements in 2015. The group published its first CSR report in June 2015. During 2015, Amer ...
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Adidas has completed a first step in the sale of...
Adidas has completed a first step in the sale of Mitchell & Ness to an American group led by an industry veteran, Kevin Wulff
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Jean-Michel Granier, who has been heading up the Adidas Group...
Jean-Michel Granier, who has been heading up the Adidas Group in South Korea for the last two years, has been appointed as the group's managing director for Latin America from the start of July. Granier previously ran the Adidas Group's subsidiary in Italy and then became managing director for south ...
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Columbia has launched a high-performance, Bluesign-certified rain jacket made from...
Columbia has launched a high-performance, Bluesign-certified rain jacket made from 100 percent recycled polyester that does not contain perfluorinated compounds (PFCs). Columbia Sportswear said it spent two years developing a “durable waterproof membrane” for the OutDry Extreme Eco Shell which does not need to be treated with a durable water ...
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K-Way is partnering with N°21, a ready-to-wear fashion label from...
K-Way is partnering with N°21, a ready-to-wear fashion label from Milan, to produce a new capsule collection. For spring/summer 2017, N°21's creative director, Alessandro Dell'Acqua, has reinterpreted and restyled K-Way's iconic nylon windbreakers with unexpected fabrics. This is not the first time that the French waterproof apparel brand has collaborated ...
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Asics and Toray have jointly developed a new high-perfomance fabric,...
Asics and Toray have jointly developed a new high-perfomance fabric, called Camaleon Mesh, that changes color depending on the viewing angle. It will be used in Asics' Gel-Quantum 360 CM running shoe. Entirely made in Japan, the fabric is based on new technology that controls the placement of threads at ...
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Gore-Tex has established an “authorized repair center” for clothing in...
Gore-Tex has established an “authorized repair center” for clothing in Madrid through a contract with a third-party service provider, Plumas Las Cruces, which has been manufacturing and repairing sleeping bags and other mountaineering products. It will be Gore-Tex' 16th workshop of this kind in Europe and the first one in ...
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News briefs
Adidas has launched its first line of shoes with Gore-Tex...
Adidas has launched its first line of shoes with Gore-Tex Surround technology. Ecco and Lowa have expanded their own ranges of casual Gore-Tex Surround shoes. The new breathable technology is now embedded in more than 350 models of shoes by 52 brands around the world.