More about brands – Page 257
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News briefs
X-Bionic, the high-tech apparel and socks firm based in Switzerland,...
X-Bionic, the high-tech apparel and socks firm based in Switzerland, said it was ready to replace Puma as the official supplier of the Swiss National Team after its players saw their jerseys ripped off during its match against France on June 10. Pointing to the numerous quality awards that it ...
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News briefs
Cocona has released the results of research conducted at the...
Cocona has released the results of research conducted at the University of Colorado that shows the thermoregulatory benefits of wearing garments with 37.5 fabric during intense athletic activity. Cocona, a provider of active-particles technology to the sportswear market, is the maker of the 37.5 cooling fabric, used by outdoor apparel ...
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Short stops
Pacific Cycle is recalling more than 200,000 Instep and Schwinn...
Pacific Cycle is recalling more than 200,000 Instep and Schwinn jogging strollers, made in China and sold in the U.S. since January 2010, because their front wheel can detach
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News briefs
Puma has become an official partner of the New York...
Puma has become an official partner of the New York City Ballet, which calls for the sports brand to supply dancers with outfits for training and rehearsals. The group said that the agreement reinforces its commitment to the development of its women's training business, and its ties with arts and ...
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News briefs
Under Amour has unveiled its sponsorship of yet another important...
Under Amour has unveiled its sponsorship of yet another important English club. Starting with the 2016/17 season, it is taking over from Macron as the sponsor of the Aston Villa FC team in a contract lasting through the 2020/21 season. The team will start wearing UA's jerseys in a match ...
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News briefs
Nike has extended its partnership with the Spanish football league,...
Nike has extended its partnership with the Spanish football league, called La Liga, supplying its Ordem 4 ball for the first-division matches played among its 20 teams during the national championships. The deal began with the 1996-97 season and will not continue until at least 2019. La Liga says the ...
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News briefs
Rip Curl has involved for the first time the World...
Rip Curl has involved for the first time the World Surf League in this year's 13th edition of the Rip Curl Cup Padang Padang on the Bukit Peninsula of Bali. Known also as the “Indonesian Pipeline,” the surf contest lasts through the month of August but for only one day, ...
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News briefs
Volcom has selected Georgia May Jagger as its new brand...
Volcom has selected Georgia May Jagger as its new brand ambassador. The English fashion model is the daughter of Mick Jagger, lead singer of The Rolling Stones, and will be the first female non-athlete brand ambassador for the U.S. action sports company. The model's signing was orchestrated by Lyndsey Roach, ...
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News briefs
Nike and Adidas will both sponsor the 2016 International Gay...
Nike and Adidas will both sponsor the 2016 International Gay and Lesbian Football Association World Championship, which will take place in Portland, Oregon on Aug. 6-13. Adidas' U.S. headquarters is located in Portland while Nike's corporate headquarters is located nearby, in Beaverton. The championships, which is expected to attract around ...
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News briefs
Nike said it was dropping a breach of contract lawsuit...
Nike said it was dropping a breach of contract lawsuit against Boris Berian to eliminate the “distraction” ahead of the Olympic Trials being held this week in Eugene, Oregon. The runner finalized his deal with New Balance and managed to qualify for the 800 meters at the Rio Olympics. Berian ...
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News briefs
Shock Doctor, McDavid and Cutters, three divisions of United Sports...
Shock Doctor, McDavid and Cutters, three divisions of United Sports Brands, have entered into an official partnership with USA Football. McDavid is now an official partner of USA Football while Cutters is its official glove and Shock Doctor its official mouthguard. In addition, products from the three brands will be ...
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News briefs
Odlo is the new partner of the French Nordic ski...
Odlo is the new partner of the French Nordic ski teams for the next six years, including their participation in the Winter Olympics in 2018 and 2022, in Korea and China
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Short stops
Joma will be the technical sponsor of the Spanish Villareal...
Joma will be the technical sponsor of the Spanish Villareal football club for the next four years
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Lotto Sport Italia has extended its sponsorship contract with the...
Lotto Sport Italia has extended its sponsorship contract with the Genoa football club through June 2019
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Garneau, the Canadian bike company, has launched a redesigned, mobile-friendly...
Garneau, the Canadian bike company, has launched a redesigned, mobile-friendly and content-rich website
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Short stops
Vibram has put together a team of 17 FiveFingers brand...
Vibram has put together a team of 17 FiveFingers brand ambassadors including former sports personalities like Brian Bosworth, a former NFL pro
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Kempa is taking on the sponsorship of a well-known Swiss...
Kempa is taking on the sponsorship of a well-known Swiss handball team, Pfadi Winterthur
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Article
Adidas agrees to €200 million extension of its DFB deal
While Adidas is battling it out with Nike and other brands on the sidelines of the European football championships, it has bagged an agreement to extend its partnership with the German football federation (DFB) for four years until 2022, at a cost of about €50 million per year.The agreed annual ...
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Article
Adidas reclaims European football market lead
Adidas claims that it has taken the lead in the European market for football shoes and that it should reach a new record turnover of €2.5 billion in the football category this year, up from €2.2 billion in 2015. This would be more than twice the sales that the company ...
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News briefs
Rolf Reinschmidt, who has driven the Adidas brand's business in...
Rolf Reinschmidt, who has driven the Adidas brand's business in the outdoor market since 2007, has relinquished this leadership role to become an internal consultant in the Adidas brand team from the start of June. Reinschmidt will not be replaced as outdoor general manager because the division was integrated into ...
