More about brands – Page 258
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News briefs
About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes...
About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes were seized by customs at the port of Hamburg. The unbranded shoes came from China and were intended for sale online. Although they were unbranded, they violated trademark law as the design was found to be the same of that ...
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News briefs
Nike has been working with several fashion designers for its...
Nike has been working with several fashion designers for its NikeLab collection. The most recent collaboration, reported on Instagram, is with Louis Vuitton's artistic director for menswear, Kim Jones, for a collection that will become available in July. Other recent collaborations have been reported for the NikeLab program with Olivier ...
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Anta Sports said that sales and orders of its Anta...
Anta Sports said that sales and orders of its Anta KT series of sneakers, launched last year, have gone beyond 650,000 pairs, making it the fastest product endorsed by an NBA player in the Chinese company's history. The series is endorsed by Klay Thompson.
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News briefs
Technogym has launched an updated version of its Mywellness Cloud...
Technogym has launched an updated version of its Mywellness Cloud internet platform that is compliant with the U.S. Health Insurance Portability and Accountability Act of 1996 (HIPAA). The Italian fitness equipment maker's optimized cloud-based platform now enables wellness facilities, hospitals and insurance companies to securely monitor, share and track encrypted ...
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News briefs
Samsung and Cheil Spain have collaborated in the creation of...
Samsung and Cheil Spain have collaborated in the creation of a special swim cap for blind Paralympic swimmers. The Blind Cap alerts swimmers when making a turn as they approach the wall of the pool. The Bluetooth-enabled cap vibrates when competitors are to flip. The Bluetooth device is connected to ...
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News briefs
Polartec has announced that Westcomb, Outdoor Research, Kitsbow and Velocio...
Polartec has announced that Westcomb, Outdoor Research, Kitsbow and Velocio will be the first brands to offer garments featuring its Delta cooling platform. Polartec Delta is said to utilize a sophisticated construction as opposed to chemical additives. The technology is based on a mechanical wicking construction which uses hydrophobic and ...
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News briefs
Vans is launching a new collection of shoes, apparel and...
Vans is launching a new collection of shoes, apparel and accessories for men and women in cooperation with Nintendo. The “Vans x Nintendo” collection, showing images from well-known Nintendo games, like Super Mario Bros, Duck Hunt, Donkey Kong and The Legend of Zelda, is available online and in selected sporting ...
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News briefs
Head has celebrated the recent victory of Novak Djokovic at...
Head has celebrated the recent victory of Novak Djokovic at the French Open with a golden racquet. The Serbian tennis player, who endorses the brand's Graphene XT Speed racquet, became the first male player since Rod Laver and Donald Budge to win all four Grand Slam tournament titles in a ...
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News briefs
Adidas has signed sponsorship deals with five of the projected...
Adidas has signed sponsorship deals with five of the projected top picks in the upcoming NBA draft: Brandon Ingram, Jaylen Brown, Jamal Murray, Dragan Bender and Kris Dunn. The German brand says they will help it to develop the world's best basketball gear. They will be featured in brand campaigns, ...
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Adidas got some criticism on social media in connection with...
Adidas got some criticism on social media in connection with its initial ads for the promotion of Colombia's jerseys for Copa America. They spelled the country's name as Columbia. The Big a promptly apologized and reissued the ad with the correct spelling.
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News briefs
Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
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News briefs
Maier Sports, the German outdoor and snow sports apparel brand,...
Maier Sports, the German outdoor and snow sports apparel brand, won the German Brand Award 2016 in the category of sports, outdoor activities & leisure. According to the jury, Maier Sports was awarded because the brand is seen as a pioneer in the field of PFC-free alternatives for durable water ...
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News briefs
eVent was a sponsor of the 10th annual Alé La...
eVent was a sponsor of the 10th annual Alé La Merckx Granfondo Verona, the cyclist race named after the Belgian cyclist Eddy Merckx, which took place in Verona, Italy on June 12. The 139km race, which is for cyclists who are used to climbing passes, takes participants through the vineyards ...
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Short stops
Joma will be the official supplier of uniforms for next...
Joma will be the official supplier of uniforms for next year's Mediterranean Games in Tarragona
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Short stops
Spalding has extended its 28-year-old partnership with the French Basketball...
Spalding has extended its 28-year-old partnership with the French Basketball League for another six years
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Short stops
Tobias Angerer, a former cross-country ski champion, will work as...
Tobias Angerer, a former cross-country ski champion, will work as brand ambassador for Atomic and other companies belonging to the Amer Sports group
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Article
Under Armour changes structure in Europe
In a bid to grow its business substantially in Europe, Under Armour has segmented the region into three sub-regions and decided how to sell its products in the five major European markets. The fast-growing American challenger of Nike and Adidas has concluded a major distribution agreement for the Italian market ...
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Article
Adidas to divest Mitchell & Ness
Adidas has entered into a definitive agreement to sell its Mitchell & Ness business to a newly-formed company owned by Juggernaut Capital Partners. Adidas said the sale of the Philadelphia-based apparel brand will allow the group to focus more aggressively on its core brands. Mitchell & Ness is best known ...
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News briefs
The Adidas Group says that its pilot plant for fast...
The Adidas Group says that its pilot plant for fast footwear production in Ansbach, Germany, is ready to start commercial production in 2017. The Speed Factory is to operate mostly with robots. The project was unveiled last year as part of the group's “Creating the new” strategy, which has speed ...
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News briefs
Henry Stafford, who has been with Under Armour for six...
Henry Stafford, who has been with Under Armour for six years, plans to leave the company in July. He has been most recently UA's chief merchandising officer, and Kip Fulks, the global marketing manager, will take on his responsibilities on an interim basis. The chief digital officer of the group, ...
