More about brands – Page 259
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News briefs
Closed for several weeks, Adidas' largest European store has reopened...
Closed for several weeks, Adidas' largest European store has reopened – a flagship outlet at the bottom of the Champs-Elysées in Paris. The store adopted the Home Court concept that was already implemented in Beijing, Madrid, Berlin and London, with features such as the Shoe Base, an interactive bar with ...
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Several heirs of Adi Dassler, the founder of Adidas, have...
Several heirs of Adi Dassler, the founder of Adidas, have teamed up to try and take more control of his legacy, according to Capital, the German magazine. Most of the heirs stayed away from the spotlight after the sale of Adidas in the early nineties by the four daughters of ...
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Nike has signed a deal with Hewlett-Packard to accelerate and...
Nike has signed a deal with Hewlett-Packard to accelerate and scale its 3D printing capabilities. The world's largest sportswear brand has spent over three years developing 3D printing and Selective Laser Sintering (SLS) applications, which shorten the amount of time needed to produce and modify prototypes from months to mere ...
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News briefs
Zlatan Ibrahimovic has announced on his social media accounts that...
Zlatan Ibrahimovic has announced on his social media accounts that he will soon unveil his own apparel brand, called A-Z. The launch is scheduled for June 7, during a special event in Paris. The name of the brand is short for “amateur to Zlatan,” to match the player's philosophy that in ...
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Short stops
Olivier Rousteing, the creative director of Balmain, has collaborated with...
Olivier Rousteing, the creative director of Balmain, has collaborated with Nike for the development of a small Football Nouveau collection of shoes and clothing that is part of the NikeLab Summer of Sport series
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News briefs
Growing interest from Chinese companies in global football could take...
Growing interest from Chinese companies in global football could take another dimension in the coming years as Alibaba Group Holding, the Chinese online retail giant, is reportedly in talks to become a top-level sponsor of Fifa. Bloomberg reported on such discussions based on “people familiar with the matter,” adding that ...
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News briefs
In yet another huge endorsement deal, Under Armour has agreed...
In yet another huge endorsement deal, Under Armour has agreed to fork out $280 million for a 15-year contract with the University of California in Los Angeles (UCLA), which has been described as the largest shoe and apparel deal in the history of the National Collegiate Athletic Association (NCAA). UCLA ...
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News briefs
Mark King, president of Adidas North America, has reaffirmed the...
Mark King, president of Adidas North America, has reaffirmed the brand's strategy to sign dozens of endorsement deals with U.S. sports players in the coming years. The Adidas brand's sales shot up by 31 percent in North America in the first quarter of this year, but the rise was strongly ...
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News briefs
Macron has signed a new technical sponsorship agreement with an...
Macron has signed a new technical sponsorship agreement with an important French football club, OGC Nice, which came fourth in the first division of the French Football League in the season just finished. The deal will run for three years. Burrda was the previous sponsor of the team.
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News briefs
Hickies, the clever shoe lacing system, has enlisted its first...
Hickies, the clever shoe lacing system, has enlisted its first sponsored testimonial. He is Danny Willett, the English golf pro who won the Golf Masters in Augusta, Georgia, in April. The contract was signed just before his victory, so it was reasonably priced. It will include a signature series of ...
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News briefs
Smith Sports Optics has enlisted David Luiz, the Brazilian football...
Smith Sports Optics has enlisted David Luiz, the Brazilian football player of the Paris Saint Germain (PSG) club as global brand ambassador. Meanwhile, Smith's Drake sunglass model has been named “Best Sports Shades” by the American Men's Health magazine.
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News briefs
The Skechers Performance Los Angeles Marathon has announced a strategic...
The Skechers Performance Los Angeles Marathon has announced a strategic partnership with Venice Marathon, which is meant to further its global reach and highlight the Sketchers running events on an international scale. Both races boast international fields that draw from more than 60 countries worldwide. The 2016 Venice Marathon is ...
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Short stops
Umbro is replacing Nike as technical sponsor of the French...
Umbro is replacing Nike as technical sponsor of the French SM Caen football team for the next three years
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Short stops
Babolat has extended its partnership with the Roland-Garros tennis tournament...
Babolat has extended its partnership with the Roland-Garros tennis tournament until 2019
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News briefs
Igor Landau, supervisory board chairman of the Adidas Group, has...
Igor Landau, supervisory board chairman of the Adidas Group, has told the Frankfurter Allgemeine Sonntagszeitung that the company intends to stick with its partnership with Fifa, which runs until 2030, despite the governance issues that have been plaguing the football organization. Landau said that the company deplored what occurred at ...
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Article
Adidas to start talks for golf assets sale
The Adidas Group has decided to reduce its interest in the golf market by starting talks for the sale of the TaylorMade, Adams Golf and Ashworth brands. While pulling out of the golf equipment market, it would focus its golf apparel and footwear business on the Adidas brand.After a slump ...
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Article
The Adidas Group blazes ahead
The Adidas Group blazed ahead in the opening quarter of this year, carried by soaring demand for its sneakers and the run-up to the European football championships.Herbert Hainer, the group's chief executive, said in a conference call that Adidas “flew off the starting blocks.” The performance was supported by Creating ...
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News briefs
Hydra Ventures, the venturing arm of the Adidas Group, has...
Hydra Ventures, the venturing arm of the Adidas Group, has become an investor in 360fly, a Californian company that specializes in single-lens cameras capturing 360-degree videos. Hydra Ventures came on board as part of a Series C round of financing worth $40 million. It joins L Catterton and Qualcomm Ventures, ...
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News briefs
Mavic, a brand of Amer Sports, will soon be distributed...
Mavic, a brand of Amer Sports, will soon be distributed in the Netherlands directly by Amer's Dutch office. Mavic, a French bicycle parts maker, has been part of Amer Sports' portfolio since 2005, and has been distributed in the Benelux by Codagex. The change in the distribution strategy is effective ...
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News briefs
BM Sportech will handle the distribution of Adidas' textile and...
BM Sportech will handle the distribution of Adidas' textile and footwear offerings for pádel, the Spanish version of tennis, from the spring/summer 2017 season. BM Sportech is already the Spanish distributor of Prince and K-Swiss.
