More about brands – Page 26
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News briefsPolar shares fitness algorithms with partners, first collab with Casio
Polar announced a groundbreaking move in the wearables industry, with the Finnish fitness software and product provider making its fitness algorithms available to partners. Polar has led the industry for nearly 50 years, maintaining a gold standard in heart rate measurement technology. Polar’s current professional solutions offered to partners provide ...
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News briefsUmbro launches undyed unisex collection
Source: Umbro Umbro Undyed U.K.-based brand Umbro has launched a new collection made with undyed and environmentally conscious fabrics. The “Umbro Undyed” styles are unisex and casual and feature a clean, minimalistic aesthetic. The fabrics are either 100 percent cotton or blends from eco-cotton and recycled polyester. ...
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News briefsOn announces professional running team in Australia
Swiss performance brand On has announced its professional running team, On Athletics Club, in Australia with the launch of the Oceania division. On Athletics Club is a two-year-old vision that began in Boulder, Colorado, with the objective of building a team of young athletes with potential. The company gives On ...
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News briefsAdidas and Ye rumored to agree on cleaning Yeezy inventory worth €500m
According to Hypebeast, Fashion United, Sole and other media, Adidas has agreed with Ye (formerly known as Kanye West) to sell some of the remaining Yeezy branded stock worth $500 million. The two companies have parted in October 2022 after West made a series of anti-semitic comments online in various ...
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News briefsFitnessBoutique introduces an exercise bike made in France
FitnessBoutique is introducing an exercise bike manufactured in France, Sport Guide has reported. French-based FitnessBoutique, part of N4Brands, is a retail company specializing in fitness equipment and food supplements that sells both online and offline. The new home bike, which will start retailing in March, is dubbed André Martin after ...
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News briefsNational Cycling League enters strategic partnership with Wahoo Fitness
The U.S. National Cycling League (NCL) announced a two-year strategic partnership with endurance athlete fitness technology company Wahoo Fitness. The NCL’s two mixed professional cycling teams – the Denver Disruptors and the Miami Nights – will train and compete exclusively with Wahoo products and software. In addition, Wahoo will sponsor ...
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News briefsGant celebrates its sportswear heritage
American clothing and fashion sportswear brand Gant is celebrating its heritage with a traveling archive exhibition, starting in New York. It will highlight the history of one of America’s first sportswear brands, exploring its contribution to the fashion industry and showcasing some iconic pieces from 1949 to the present day. ...
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News briefsMP Activewear premiers HIIT-collection with Polygiene
U.K. company MP Activewear is launching a new high-intensity interval training (HIIT) collection featuring the Polygiene Stayfresh technology. The gym apparel range called Tempo Ultra aims at customers looking for high-performance fabrics, a bold look and the bonus of skipping washes due to the anti-odor treatment by Polygiene. ...
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News briefsSkechers reveals a new fashion collaboration
Skechers has teamed up with style icon Diane von Furstenberg of luxury fashion brand DVF for Skechers first-ever footwear and apparel collab. Skechers x DVF features Furstenberg’s signature prints and bold colors and launches with the Endless Kisses capsule featuring the DVF “Lips” print. Source: Business Wire ...
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News briefsFabletics takes its performance wear expertise into medical apparel
Active lifestyle apparel brand Fabletics has released a line of activewear scrubs, bringing performance wear to the medical apparel category in what Fabletics is calling a world-first crossover. The range of twelve pieces includes tops, bottoms, underscrubs and jackets for men and women and is available in eight colorways. Each ...
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News briefsMLS and Adidas announce multi-year partnership extension
Major League Soccer (MLS) and Adidas have announced a multi-year extension of their partnership. Under the multi-faceted agreement, Adidas will continue to be the official outfitter of the U.S./Canadian football league, its clubs and youth academies. The brand will pay €780 million over the next seven years to continue as ...
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News briefsUnibet starts sponsoring amateur basketball in France
Kindred Group’s sportsbook brand Unibet has generalized the name of its sponsorship program in France from #AuCoeurDuFootball to #AuCoeurDuSport (literally “in the heart or core of sport”). This year, the program will be supplying kits and other equipment (worth about €2,500 per club) to some 400 amateur clubs – 100 ...
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Infographics & DataCrocs 2022 financial year revenue in detail
See how Crocs’ revenue for 2022 breaks down in our latest graphic.
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News briefsAMSilk and Brain Biotech develop high-performance biobased protein fibers
Biomaterial specialist AMSilk, based in Munich, and industry solutions provider Brain Biotech have entered a partnership to accelerate the development of high-performance fibers for the performance materials market. AMSilk produces biotechnological materials based on renewable carbon structural proteins that are fully recyclable, biodegradable and contain no microplastics. The company’s Biosteel ...
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News briefsWilson introduces 3D airless prototype basketball
Source: Wilson NBA All-Star Game 3D Airless Prototype Wilson Sporting Goods has introduced what it claims to be the first-ever 3D airless prototype basketball. The prototype made its debut during the first round of the AT&T Slam Dunk Contest in the National Basketball Association (NBA) All-Star game ...
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News briefsMichael Jordan’s birthday fills grassroots organization’s budget with $2.3m
Basketball legend Michael Jordan celebrated his 60th birthday on Feb. 17, 2023. On the occasion, Jordan and his namesake label Jordan Brand have donated $2.3 million in community grant awards to 48 grassroots organizations in the U.S. Besides reinvestments in five organizations from 2021, 43 new organizations were introduced to ...
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News briefsRich Paul and New Balance launch new sportswear brand
Rich Paul is entering the sportswear business. The American sports agent representing severals prominent NBA players, has announced the launch of Klutch Athletics, a new sports apparel brand “co-authored” with New Balance. Paul is the sports agent who represents LeBron James and is also otherwise known for his romance with ...
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News briefsTechnogym introduces indoor bike for several connected training apps
Technogym has announced the launch of Technogym Ride in the U.S. market. The Technogym Ride is the first bike with a 22-inch screen that allows users to easily access their favorite training apps and content with a single login, including Zwift, Strava, Rouvy, Training Peaks, and entertainment apps such as ...
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ArticlePuma gets ready to celebrate 75 years, in the real world and in the metaverse
On the occasion of its 75th anniversary, Puma has announced that it will celebrate its motto “Forever Faster“ – which is based on company founder Rudolf Dassler’s intention to give his athletes the agility and performance of a big cat – with various events. Dassler founded the “Puma Schuhfabrik Rudolf ...
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Infographics & DataAnalysis: Sporting Goods Scorecard - Q3 2022
Our Q3 Scorecard includes the revenue and profit development of 41 major sporting goods companies - benchmark yourself with the top players in the industry
