More about brands – Page 261
-
News briefs
Moncler is using RFID chips on all its products to...
Moncler is using RFID chips on all its products to allow consumers to verify their authenticity, starting with the current spring/summer collection. Consumers can check the alphanumeric code of the product on Moncler's website or use a smartphone app to scan the QR code built into the label.
-
News briefs
TomTom has introduced the TomTom Golfer 2, a sport watch...
TomTom has introduced the TomTom Golfer 2, a sport watch with a second-generation GPS that uses automatic shot detection to provide detailed post-round analysis of the game. The golfer can see key golf course data like distance to hazards and green, and keep track of the score, distance and time ...
-
Short stops
The 2016 edition of Skechers' GOrun 4 performance shoe has...
The 2016 edition of Skechers' GOrun 4 performance shoe has selected as “Editor's Choice” in the Runner's World magazine
-
News briefs
Under Armour is taking the sponsorship of the University of...
Under Armour is taking the sponsorship of the University of California at Berkeley from Nike, starting in July 2017. The 10-year deal is estimated to be worth $85.6 million. It calls for an annual investment of $8.3 million in product and cash in the California Bears compared with $2.15 million ...
-
News briefs
Nike is replacing Adidas as the sponsor of the University...
Nike is replacing Adidas as the sponsor of the University of Michigan's athletic department from next August. The 11-year contract is valued at $127.1 million. It gives Nike an option for a four-year extension.
-
News briefs
Executives from Peak Sport Products, the Chinese sports apparel and...
Executives from Peak Sport Products, the Chinese sports apparel and footwear brand, were in Ljubljana earlier this month to present the official outfits to be worn by Slovenian athletes competing at the 2016 Olympic Games in Rio de Janeiro. Xu Jingnan, the company's chairman, made the trip to the Slovenian ...
-
News briefs
Regatta and Dare 2b have been awarded the 2016 “Queen's...
Regatta and Dare 2b have been awarded the 2016 “Queen's Award for Enterprise: International Trade.” The honor is awarded in the U.K. in recognition of outstanding achievement in export. This is the third time the two brands have won the award, after winning in the same category in 2012 and ...
-
News briefs
Pentland Brands has been named as one of the U.K.'s...
Pentland Brands has been named as one of the U.K.'s Best Workplaces 2016 by the Great Place to Work Institute (GPTW). It is the only sports, outdoor or fashion brand-owner to have made the 2016 list. Pentland, which owns well-known brands such as Berghaus, Ellesse, Speedo and others, ranked 11th ...
-
News briefs
Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
-
Short stops
Gola, the original British sports shoe brand, is partnering with...
Gola, the original British sports shoe brand, is partnering with the Trek-Segafredo cycling team, based in Belgium
-
News briefs
Adidas has announced the removal of plastic shopping bags from...
Adidas has announced the removal of plastic shopping bags from its own retail stores globally. The announcement was made on April 22, to celebrate Earth Day while reiterating the company's commitment to sustainability. The switch to paper bags has already begun, with Russia and Kazakhstan following in June. Adidas has ...
-
Article
Adidas invests in Portland and NYC
The Adidas Group is set to hire an additional 120 employees at its North American head office in Portland, Oregon, as the company continues to invest to regain U.S. market share. The number of group employees in Portland already increased from 850 to 1,200 last year, with the shift of ...
-
Article
Adidas, Puma launch major sustainability initiatives
Adidas is retooling its sustainability policy through the launch of the “Sport needs a space” strategy, the new catchphrase that was revealed in its recent 2015 Sustainability Progress Report. “Sport needs a space” is the result of extensive consumer research the company has undertaken to gauge how important sport is ...
-
News briefs
To cope with its strong expansion, Under Armour will move...
To cope with its strong expansion, Under Armour will move its European office from its current 1,600-square-meter space in the former Olympic Stadium in Amsterdam to a 4,800-square-meter space in the iconic Citroën Buildings in the Olympic area of the city, soon after the completion of their pioneering redevelopment in ...
-
News briefs
Under Armour is opening a 15,000-square-foot Brand House in Madison,...
Under Armour is opening a 15,000-square-foot Brand House in Madison, Wisconsin. The company is also reportedly going to open its first Brand House in Boston in November. With a size of 18,000 square feet, it would be second in size only to its flagship in Chicago, which measures 30,000 sqft. ...
-
News briefs
After launching the first connected tennis racquet in 2012, Babolat...
After launching the first connected tennis racquet in 2012, Babolat is launching the first connected tennis bracelet. The new product, which is completely dedicated to tracking the wearer's performance on the tennis court, is already available in the stores. A bracelet co-branded with Roland-Garros, the tennis tournament in Paris which ...
-
News briefs
The first New Balance running shoe with a full-length 3D...
The first New Balance running shoe with a full-length 3D printed midsole went on sale on April 15, albeit in an extremely limited form. The U.S. brand will make available to consumers only 44 pairs of the “Zante Generate,” for sale on the New Balance website as well as at ...
-
News briefs
Ikea will be selling bicycles worldwide as from this August....
Ikea will be selling bicycles worldwide as from this August. Initially, the offering will be limited to a single unisex model called the Sladda, designed for urban riders. The model was created by Oskar Juhlin, Jan Puranen and Kristian Eke from a Swedish studio, Veryday Design. The Sladda will sell ...
-
News briefs
Beyoncé unveiled the website and a teaser video for Ivy...
Beyoncé unveiled the website and a teaser video for Ivy Park, her new athleisure clothing line, on March 31. The influential American pop icon's 200-piece trendy activewear collection was developed in collaboration with Topshop and became available from April 14 online and in brick-and-mortar locations at Topshop, Net-a-Porter, Hudson Bay, ...
-
News briefs
Fitbit announced it has shipped over one million each of...
Fitbit announced it has shipped over one million each of its Blaze and Alta activity trackers less than a month after their debut, leading to a 13 percent surge in the mid-day trading of Fitbit shares on March 31. The Blaze smart fitness watch, retailing at $200, is now the ...
