More about brands – Page 264
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Rossignol announces the renewal of its collaboration with French biathlete...
Rossignol announces the renewal of its collaboration with French biathlete Martin Fourcade for two years until the 2018 Winter Olympic Games in Pyeongchang, South Korea
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Shock Doctor has signed DeMarcus Cousins, a 2016 National Basketball...
Shock Doctor has signed DeMarcus Cousins, a 2016 National Basketball Association (NBA) All-Star player, as an athlete ambassador to raise awareness of mouthguard protection among basketball players
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Charlotte Henshaw, who represented the U.K in the Palympic Games...
Charlotte Henshaw, who represented the U.K in the Palympic Games in 2008 and 2012, has joined Arena's team of sponsored swimmers
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Technogym has signed up an Olympic track & field champion,...
Technogym has signed up an Olympic track & field champion, Sanya Richards Ross
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Article
Adidas thrives in Europe
The buzz around the Three Stripes remained vibrant in the last months, and the Adidas Group reported a few days ago buoyant quarterly sales, with rapid expansion in Europe – albeit aided by outsized marketing investments that hit profits.The company's sales in the fourth quarter of 2015 were up 15.4 ...
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Article
Adidas hails its “comeback”
The Adidas Group's performance last year marked what managers described as a remarkable comeback, after enduring a slump in golf and Russian sales and the perceived sluggishness that caused jitters among investors two years ago.Herbert Hainer, the company's outgoing chief executive, said that the new impetus was supported by a ...
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Article
Under Armour invests in U.S. soccer
Under Armour is investing in global football in the U.S., but is reportedly facing potential competition from Nike in the soccer fields of Europe. According to a report in the English Daily Mail, Nike is negotiating a deal worth at least £30 million (€38.7m-$43.0m) a year for the sponsorship of ...
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Amer Sports has completed its $50 million acquisition of Enve...
Amer Sports has completed its $50 million acquisition of Enve Composites, the fast-growing brand of high-end bike components
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Under Armour is opening a two-story Brand House at Walt...
Under Armour is opening a two-story Brand House at Walt Disney World in Orlando, Florida, offering an interactive experience to its visitors
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News briefs
Remember Benetton Sportsystem? That was a long time ago, yet...
Remember Benetton Sportsystem? That was a long time ago, yet the Benetton Group is now launching its first collection of active sportswear under the United Colors of Benetton brand name, featuring merino wool yarn and other natural technical materials. The line will be available for sale at Benetton stores throughout ...
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Aqua Sphere has added a cap and goggles to its...
Aqua Sphere has added a cap and goggles to its MP collection, developed in cooperation with Michael Phelps. The new products use the same dual-material technology adopted for the previously launched Xpresso swimsuit. The patented curved lenses of the goggles allow for an expanded field of vision.
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News briefs
Hummel has collaborated with the Afghan Football Federation to create...
Hummel has collaborated with the Afghan Football Federation to create a new kit for the women's national football team that incorporates a hijab while offering optimal comfort. In order to address the footballers' real needs, the Danish sports apparel brand worked with Khalida Popal, the former captain of the team. ...
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News briefs
Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features. Designed for any tough terrain, the shoes in the Outdoor range are equipped ...
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Thule has been honored by iF with international design awards...
Thule has been honored by iF with international design awards for the Thule Glide stroller and the Thule ProRide 598, a roof mounted bike carrier. Both were honored in the “product category.” The Thule Glide is a high performance sport stroller which comes in a lightweight, aerodynamic design. The Glide, ...
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News briefs
Replicating an initiative taken in the U.S., Noble Biomaterials has...
Replicating an initiative taken in the U.S., Noble Biomaterials has launched a European marketing campaign, starting in Germany, under the tagline “I will not stink.” It is intended to promote the use of XT2, its silver-based technology that makes fabrics odor-free. A recent study showed that 70 persons out of ...
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Rossignol is pursuing its diversification into the bike sector with...
Rossignol is pursuing its diversification into the bike sector with the tentative launch in France of an electrical mountain bike, produced by BH
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Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features
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Redipro, a Spanish distributor of action sports brands such as...
Redipro, a Spanish distributor of action sports brands such as Kryptonics and K2 skates, has launched a line of sneakers called KRF The New Urban Concept
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News briefs
Adidas is reinforcing its sports marketing investments in the U.K....
Adidas is reinforcing its sports marketing investments in the U.K. through a contract with Birmingham City, a second-division English club which is said to be likely to move back into the Premier League for the first time since 2011. The team was sponsored by Carbrini, the private label of JD ...
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Adidas has signed a three-year deal as sponsor of Insep,...
Adidas has signed a three-year deal as sponsor of Insep, a big sports training center on the outskirts of Paris that hosts more than 200 coaches, 300 collaborators and 700 sportsmen and sportswomen. It helped train 56 percent of the members of the French Olympic team who earned medals at ...
