More about brands – Page 265
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News briefs
Reebok set up an outdoor ad on the streets of...
Reebok set up an outdoor ad on the streets of Stockholm during the first week-end of March to promote its new running shoe ZPump 2.0. Passersby who managed to run past the ad faster than 17 kilometers per hour unlocked a kiosk's window and won a new pair of ZPump ...
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News briefs
France's Go Sport retail chain has launched a new sports...
France's Go Sport retail chain has launched a new sports community on social media labelled #Goheroes, where users will be able to share their sporting experiences while becoming testimonials of the French retail banner. The community is opened to athletes of all levels, from amateur to nearly pro, who can ...
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News briefs
Victor De La Rue, a young French freestyle snowboarder, has...
Victor De La Rue, a young French freestyle snowboarder, has found two new sponsors – The North Face and Nitro. He was recently named Rider of the Year by Snowboarder Magazine. TNF has also signed a young Swiss snowboarding champion, Estelle Balet
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News briefs
Brooks Running has signed up Jeremy Taiwo, the 2015 U.S....
Brooks Running has signed up Jeremy Taiwo, the 2015 U.S. indoor track and field heptathlon champion, to its roster of sponsored athletes. In addition to his gold medal from last year's indoor season, Taiwo finished second in the decathlon at the 2015 U.S. outdoor track and field championships and third ...
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News briefs
Skechers Performance, a division of Skechers USA, has been named...
Skechers Performance, a division of Skechers USA, has been named the Official Running Shoe of the 2016 Ironman European Tour. The brand will be present at 26 of the 43 races in the tour, beginning with the Ironman 70.3 Pays d'Aix event in May. The sponsored races will take place ...
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News briefs
Skechers Performance has announced the signing of Russell Knox and...
Skechers Performance has announced the signing of Russell Knox and Ashlan Ramsey to the growing roster of athletes representing its Skechers Go Golf line of golf shoes. The two professional golfers will join Billy Andrade, Matt Kuchar, Colin Montgomerie and Belén Mozo as part of the Skechers Performance elite team. ...
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News briefs
Bridgestone Americas has teamed up with Michael Johnson, the Olympic...
Bridgestone Americas has teamed up with Michael Johnson, the Olympic track & field legend, to conduct an internal training and sales incentive program for the employees of Bridgestone Retail Operations (BSRO), designed to inspire them in the countdown to the Rio 2016 Olympics games. Bridgestone, the parent company, is a ...
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News briefs
Camelbak has signed up another top ultra runner, Moritz auf...
Camelbak has signed up another top ultra runner, Moritz auf der Heide, and the Team Garmin Adventure for the 2016 season. Camelbak will also again sponsor Xavier Thévenard and Sissi Cussot, who belong to Team Asics. Thévenard is the reigning champion of the Ultra Trail du Mont Blanc (UTMB). They ...
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News briefs
CEP U.K. & Ireland has announced it has become the...
CEP U.K. & Ireland has announced it has become the Official Compression Partner of Equinox24, the 24-hour endurance running event, which will take place at Belvoir Castle, in the British county of Leicestershire, on Sept. 17-18. The race, now in its fourth year, is a mixed-terrain running competition held on ...
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News briefs
Adidas has entered a multi-year partnership with Wanderlust, a producer...
Adidas has entered a multi-year partnership with Wanderlust, a producer of lifestyle festival events focusing on yoga, wellness and music. The deal is designed to pair Wanderlust's multi and single-day events with Adidas' latest performance-based products. For 2016, highlights from this partnership include Adidas being a presenting partner of Wanderlust's ...
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Short stops
Erima has signed up as official supplier of the Austria...
Erima has signed up as official supplier of the Austria Gymnastics Association (ÖFT)
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Kempa is extending its sponsorship contract with Uwe Gensheimer, captain...
Kempa is extending its sponsorship contract with Uwe Gensheimer, captain of the German Handball Association, describing him as the best left winger in the world
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Compressport will be a sponsor of the European Ironman Series...
Compressport will be a sponsor of the European Ironman Series as well as the Harmony Geneva Marathon for Unicef, scheduled for May 7-8
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Short stops
Since last December, Julbo is acting as technical sponsor of...
Since last December, Julbo is acting as technical sponsor of the Pure Ski Company, which organizes heliski excursions all over the world, supplying its snow goggles and its Bluetooth-connected Symbios snow helmets
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Short stops
Smith Sports Optics has signed up Leonardo Fioravanti, an 18-year-old...
Smith Sports Optics has signed up Leonardo Fioravanti, an 18-year-old surfer based in Rome, Italy
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Article
Adidas wins key court case against Skechers
The federal district court of Portland, Oregon has issued a preliminary injunction against Skechers USA, ordering the company to stop selling its Onix, Relaxed Fit Cross Court TR and Supernova running shoes, saying that Adidas would otherwise suffer irreparable damage. Skechers pointed out that it had already discontinued sales of ...
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Article
Robust quarter for Columbia despite warm weather
Columbia Sportswear's sales in Europe, the Middle East and Africa (EMEA) declined by 15 percent to $58.2 million in the three months to the end of last year. Sales contracted by 6 percent in constant currencies, due to a fall of more than 30 percent in sales to distributors. The ...
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Article
Anta and Descente study Chinese joint venture
Anta Sports Products, the leading Chinese sports brand, has sealed a preliminary agreement with several parties around Descente to form a joint venture for the sale of all categories of products under the Japanese brand in China, excluding Hong Kong and Macau.The proposed deal is most certainly intended to take ...
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Article
Anta's sales soar with consistent brand strategy
The potential joint venture between Anta Sports Products and Descente emerged while the Chinese sports apparel and footwear brand reported a sales jump of 24.7 percent to 11,126 million renminbi (€1,543.5m-$1,702.4m) last year, with ample rises in profits. The group pointed out that it became the first Chinese sports company to ...
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News briefs
Amer Sports has announced that it will acquire Enve Composites...
Amer Sports has announced that it will acquire Enve Composites for $50 million in an all-cash transaction. Enve, based in Utah, is a maker of high-end carbon wheels, components and accessories for road and mountain cycling. The company has annual sales of around $30 million. The acquisition, which is expected ...
