More about brands – Page 266
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News briefs
Columbia Sportswear has appointed John Walbrecht as brand president for...
Columbia Sportswear has appointed John Walbrecht as brand president for Mountain Hardwear, starting from March 7. Walbrecht has accompanied the rise of the Fjällräven brand in the U.S. market as the chief executive of Fenix Outdoors North America since 2012. He is to take charge of all aspects of the ...
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Adidas has hired Dan Near as its new head of...
Adidas has hired Dan Near as its new head of Adidas Hockey for Adidas Group North America. He will report to Michael Rossi, general manager of Adidas Group Canada. Near joins from the National Hockey League (NHL), where he has worked for ten years. In addition to his background and ...
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News briefs
Adidas' three stripes got a big favor from the European...
Adidas' three stripes got a big favor from the European Court of Justice, which said that “Adidas may oppose the registration, as a community mark, of parallel stripes placed on the side of sports shoes.” The Office of Harmonization in the Internal Market (OHIM), which registers trademarks for the European ...
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CEP Compression, the maker of performance compression socks and sportswear,...
CEP Compression, the maker of performance compression socks and sportswear, has announced a three-year partnership deal with Ragnar Race Series, a 120 to 200-mile overnight running relay race across the U.S. CEP will make co-branded socks and calf sleeves that will be sold in Ragnar's Merchandising tent at every event location. ...
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News briefs
Columbia Sportswear is re-branding Montrail and focusing its footwear line...
Columbia Sportswear is re-branding Montrail and focusing its footwear line on trail running. The products will carry the Columbia Montrail label from spring 2017 onward, somewhat like the recently launched Columbia PFG sub-brand, which stands for Columbia Performance Fishing Gear. Columbia is investing strongly in the growing trail running category, ...
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Invista has introduced a new line of Thermolite infrared yarns...
Invista has introduced a new line of Thermolite infrared yarns that absorb near-infrared (NIR) rays to raise the temperature of the garment. Their hollow fibers insulate the garment and minimize heat loss. Drying times are reduced.
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News briefs
Adidas continues to sign new sponsorship deals in the U.S....
Adidas continues to sign new sponsorship deals in the U.S. It has inked a five-year contract to supply athletic footwear, apparel and accessories to the students of Northern Kentucky University competing in 17 sports through the 2020/21 season. The Big a is also taking the place of Nike as exclusive ...
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News briefs
Macron has signed a new technical partnership with Albania's national...
Macron has signed a new technical partnership with Albania's national football team (FSHF) for the next six years. Macron has also agreed a four-year extension of its contract with the national Scotland rugby team, making it last until June 2021. This is on top of its sponsorship of the local ...
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News briefs
“Fashion Meets Sports” is the tagline of a new TV...
“Fashion Meets Sports” is the tagline of a new TV campaign being launched by Zalando in Germany, which pays tribute to the strong athleisure trend in the country. Starting on Feb. 28, the 20-second spot will run for six months, featuring a top model, Anna Ewers. The TV campaign will ...
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Puma has signed up Kylie Jenner to become a brand...
Puma has signed up Kylie Jenner to become a brand ambassador. The reality television personality and model is best known for appearing on the E! reality TV series “Keeping Up with the Kardashians.” Jenner will be featured in Puma's spring/summer women's training campaign, which will launch in April. Kanye West, ...
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News briefs
Asics is launching a new global advertising campaign entitled “Want...
Asics is launching a new global advertising campaign entitled “Want it More,” which features real people pushing themselves hard to achieve their fitness goals. The campaign revolves around a 60-second TV spot on YouTube which links directly to a dedicated “Want it More” e-commerce area on the brand's website. The ...
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Asics has renewed its sponsorship agreement with Johanna Konta, the...
Asics has renewed its sponsorship agreement with Johanna Konta, the rising star of British tennis. Konta has been with Asics for the last two years and her career has considerably risen. She has climbed more than 100 places in the WTA ranking over the last 12 months, and has reached the top ...
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Poc Sweden and the Swedish Cycling Federation have signed an...
Poc Sweden and the Swedish Cycling Federation have signed an official partnership deal which will see all Swedish cycling federation teams using Poc helmets, apparel, body armor and eyewear until 2018. The Swedish Cycling Federation consists of around 380 associations, which represent 37,000 members across the country. The federation covers ...
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Nike has terminated its endorsement contract with Manny Pacquiao after...
Nike has terminated its endorsement contract with Manny Pacquiao after the Filipino boxer made anti-gay remarks during a 30-second interview on a local television channelabout same-sex marriage, which he opposes. Pacquiao referred to humans engaged in same-sex mating as “worse than animals.” The athlete, 37, had been with Nike for ...
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Adidas gets a toehold in the French football team, sponsored...
Adidas gets a toehold in the French football team, sponsored by Nike, with a 10-year sponsorship control with Paul Pogba, a 22-year-old member of the team who did not have a footwear contract before. The deal is said to be valued at €40 million. Pogba is regarded as a star ...
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News briefs
Skechers USA was named 2015 Company of the Year and...
Skechers USA was named 2015 Company of the Year and honored with a design award for athleisure by the American Footwear Plus magazine. Meanwhile, Skechers continues to invest is sports sponsorships. While extending its contract with Meb Keflzighi, the American running champion, through 2023, the brand is since Jan. 1 ...
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News briefs
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies...
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies with a “Top Job Seal” earlier this month for the strategic orientation of its policy of attracting skilled personnel in a sustainable way through a healthy workplace, culture and communication, and internal entrepreneurship. The Munich-based company involves employees in strategic ...
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Short stops
Technogym will be the official equipment supplier of the men's...
Technogym will be the official equipment supplier of the men's section of the Paris Saint-Germain football club for the next two years
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Short stops
Erima has signed up NÖFV, the football federation for Lower...
Erima has signed up NÖFV, the football federation for Lower Austria, as well as WFV, the football federation of Vienna
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Short stops
Fusalp sponsored the Kandahar, a special alpine ski race in...
Fusalp sponsored the Kandahar, a special alpine ski race in Chamonix, on Feb. 19-20
