More about brands – Page 267
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Short stops
Rudy Project has signed a sponsorship deal with Dani Pedrosa,...
Rudy Project has signed a sponsorship deal with Dani Pedrosa, the motorcycling champion who competes in the Respsol Honda Moto GP team
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Article
A trio will run Adidas’ women’s segment
Creating two new positions, Adidas has named Nicole Vollebregt as global head of women's and Kerry Speake as global women's creative director. They will both work from Adidas America's office in Portland, Oregon. It has also retained Christine Day, who served as chief executive of Lululemon Athletica from 2008 to ...
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Article
Adidas raises guidance after buoyant year
The Adidas Group has upgraded its guidance for this year after it surpassed its targets for sales and earnings in 2015. About three weeks ahead of the scheduled publication of its annual results, the company said its turnover amplified by 16 percent to €16.9 billion last year, which was an ...
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Article
Under Armour races ahead in last quarter
Under Armour probably became the third-largest general sports apparel and footwear brand, after another whopping sales increase of 28.5 percent to $3,963.3 million last year. New Balance reported sales of $3.3 billion for 2014 while Puma projected a sales increase at a mid-single-digit rate in constant currencies in 2015, from ...
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News briefs
Jason Zhu has been appointed as general manager of Columbia...
Jason Zhu has been appointed as general manager of Columbia Sportswear's joint venture in China with Swire Resources. A native of Shanghai, he spent the last 13 years with Nike in China and at its head office in Portland, after working for Procter & Gamble. At Nike, he served as ...
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News briefs
The Rossignol Group has made the strategic decision to eliminate...
The Rossignol Group has made the strategic decision to eliminate the Rossignol brand name from its ski bindings. Starting with the autumn/winter 2016/17 season, all its alpine ski bindings will bear the Look brand name. This will allow the company to concentrate product development, sales and marketing resources on a ...
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News briefs
Columbia Sportswear has launched a new line of golf performance...
Columbia Sportswear has launched a new line of golf performance sportswear and outerwear. In addition, the company is sponsoring several professional golf players who will wear and promote the new Columbia Golf range in this year's PGA Tour events. Endorsers will include Robert Garrigus, Ryan Palmer and Jason Kokrak. The ...
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News briefs
Houdini launched three new styles for its soft shell collection...
Houdini launched three new styles for its soft shell collection at Ispo Munich. All membranes of its shell jackets are made without fluorocarbons and they are all recyclable and made from recycled fibers. The garments are made in Europe and textiles are from Teijin, a Japanese company. The Swedish company ...
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News briefs
Kombi Canada won an Ispo Award for the second year...
Kombi Canada won an Ispo Award for the second year in a row for its patent-pending Essential 3-in-1 glove and mitt for female skiers, which is fitted with a hand warmer pocket. The Canadian firm developed the products because women typically suffer from cold hands more than men. Conventionally placed ...
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News briefs
Diadora is presenting a new relay race called Bright Delivery...
Diadora is presenting a new relay race called Bright Delivery to launch the new SS2016 N900, an updated version of a historical shoe. Bright Deliver is a 1,500-km race across southern Europe and its various landscapes which will be followed by a special support team and a troupe providing live ...
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News briefs
Vans and Truth, the U.S.-based anti-smoking campaign produced and funded...
Vans and Truth, the U.S.-based anti-smoking campaign produced and funded by the American Legacy Foundation, have partnered with Kevin Lyons to create a limited-edition Vans shoe. In December the Brooklyn-based graphic artist painted a mural in Raleigh, North Carolina, an area of the country with reportedly above average tobacco usage ...
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News briefs
YKK, the world's largest manufacturer of zippers, has launched two...
YKK, the world's largest manufacturer of zippers, has launched two new zippers, intended for jackets, called Fix a Shape and Integra, for autumn/winter 2016/17. Non-exclusive brand partners for YKK's new zippers are Adidas and Eider. Integra, the lightweight, water-repellent and packable zipper, can be used for running and hiking apparel, ...
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News briefs
Amer Sports has decided to adopt Hark Solutions' aWorkbook as...
Amer Sports has decided to adopt Hark Solutions' aWorkbook as its digital sell-in tool, following a competitive tender. It is starting with the presentation of the autumn/winter 2016/17 collections of Atomic and Salomon in France, Sweden and Switzerland. Germany, Austria, the U.K., Spain, Russia and other territories will follow later ...
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Short stops
Aqua Sphere, which belongs to Aqua Lung, is expanding its...
Aqua Sphere, which belongs to Aqua Lung, is expanding its MP collection signed by Michael Phelps by adding a line of swim goggles
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News briefs
Under Armour has agreed to a nine-year extension of...
Under Armour has agreed to a nine-year extension of its partnership with the Welsh Rugby Union (WRU), until 2025. Rugby is one of the sports that Under Armour has been using to gain prominence in Europe. Among its most important partnerships was a deal to become the WRU's official technical ...
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News briefs
Adidas has announced a multi-year deal to become the official...
Adidas has announced a multi-year deal to become the official all-sports apparel provider of Western Carolina University (WCU), a public university located in Cullowhee, North Carolina that runs 16 intercollegiate sport programs. The five-year partnership is effective July 1, 2016. Previously, several WCU sports had independently used the brand's products ...
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News briefs
The Adidas Group has denied a report by the BBC...
The Adidas Group has denied a report by the BBC earlier this month that it intends to put a premature end to its contract as an official partner of the International Athletics Federation (IAAF), describing it as inaccurate. Media reports claimed that Adidas wanted to end the eleven-year contract, which ...
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News briefs
The Adidas Group declined to comment on a report in...
The Adidas Group declined to comment on a report in Marca, the Spanish newspaper, that the brand was discussing a ten-year deal worth €140 million per year with Real Madrid. Demands were predicted to escalate in the market for kit contracts with leading football teams, after Adidas agreed to pay ...
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News briefs
Reebok has earned a 2016 Ispo Gold Award in multichannel...
Reebok has earned a 2016 Ispo Gold Award in multichannel marketing for its “Be More Human” advertising campaign, developed in partnership with Venables Bell & Partners. The campaign, which was launched in January 2015, celebrates those who dedicate themselves to fitness not for trophies, awards or money, but to improve ...
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News briefs
Under Armour (UA) has signed up Alison Lee, the American...
Under Armour (UA) has signed up Alison Lee, the American professional golfer, as one of its ambassadors. The athlete, who is 20 years old, plays on the LPGA Tour and is also a college student at the University of California Los Angeles (UCLA), majoring in communications. Meanwhile, the brand has ...
