More about brands – Page 268
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News briefs
Asics has signed up David Goffin and Julia Goerges as...
Asics has signed up David Goffin and Julia Goerges as global tennis ambassadors. Goffin, from Belgium, occupied the 16th place in the Association of Tennis Professionals' (ATP) world ranking in 2015, becoming the highest ranked Belgian tennis player in history. Goerges, from Germany, is ranked No. 50 in the world ...
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News briefs
Brooks Running has launched a new global brand campaign entitled...
Brooks Running has launched a new global brand campaign entitled “Live the way you run. Run happy.” The campaign is meant to capture the positive impact of running on various aspects of the runner's life. The U.S. company said that the campaign was inspired by its belief that a run ...
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News briefs
New Era, the brand best known for being the official...
New Era, the brand best known for being the official on-field cap of Major League Baseball (MLB), has signed up Nina Agdal as an MLB ambassador for its 2016 women's collection. The supermodel is New Era's first female brand ambassador. She joins the brand's MLB roster which features numerous baseball ...
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Article
Henkel chief to lead Adidas Group
The supervisory board of the Adidas Group ended up picking an outsider as it decided that Kasper Rorsted, chief executive at Henkel, should take over from Herbert Hainer as the CEO of the German sports company from the start of October. The 53-year-old Danish manager will start at Adidas by ...
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Article
ManUnited teams up with Columbia and TaylorMade
Football is the biggest spectator sport. With 660 million fans around the world, half of them in Asia, the Manchester United Football Club is probably still the most famous football club, in spite if its recent under-performance. In an unusual move, the club has entered co-branding partnerships with two major ...
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News briefs
Nora Stowell has left the Amer Sports group to join...
Nora Stowell has left the Amer Sports group to join W. L. Gore & Associates as its global sales leader for footwear, gloves and accessories. Stowell was previously vice president of U.S. sales for the Finnish group's winter, outdoor and cycle divisions, encompassing brands from Atomic and Salomon to Arc'teryx, ...
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News briefs
NHS has appointed Shiner as European apparel licensee for Santa...
NHS has appointed Shiner as European apparel licensee for Santa Cruz and Independent. Shiner will be officially delivering Santa Cruz and Independent apparel for the European market starting with the autumn/winter 2016 ranges. Shiner have been the distributors of NHS' skateboard brands in the U.K. since 1976, and will now ...
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News briefs
Globe is unveiling the Globe Speaker Board (GSB), which it...
Globe is unveiling the Globe Speaker Board (GSB), which it claims to be the first skateboard with a built-in speaker, to provide riders with freedom from headphones and the possibility of creating the soundtrack for their ride. The GSB works with any Bluetooth-enabled smart device. Following two years of testing, ...
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News briefs
Adidas has announced the release of its first laceless football...
Adidas has announced the release of its first laceless football cleat, indicating that it will help its players to control the game better than before. It will be worn by sponsored football players from Jan. 23. Lotto, which launched its first laceless football boot ten years ago, had no comment ...
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News briefs
Adidas is honoring Leo Messi's record fifth Ballon d'Or win...
Adidas is honoring Leo Messi's record fifth Ballon d'Or win on Jan. 11 with a custom ultra-luxe version of the Messi 15 football boot. The special edition of the Messi 15 features platinum elements, something Adidas claims has never been seen before on a football boot. Messi's and Adidas' logos ...
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News briefs
More and more companies are telling us that they have...
More and more companies are telling us that they have won an Ispo Gold Award or a simple Ispo Award ahead of the Ispo Munich fair. As there are so many of them, we have decided to focus on some of those that have reported winning more than one prize. ...
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News briefs
eVent has a new material called DVdryLT specifically designed for...
eVent has a new material called DVdryLT specifically designed for waterproof footwear. This fabric is said to be extremely lightweight and breathable while maintaining a high degree of moisture resistance. eVent DVdryLT advances breathability thanks to a new air permeable Direct Venting membrane developed specifically for lightweight shoes. In the ...
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News briefs
Thule has introduced a new, dedicated ski box with an...
Thule has introduced a new, dedicated ski box with an aerodynamic design to carry skis, poles and snowboards on the roof a car. The product, called Thule Flow, allows easy fitting and convenient loading and unloading on either side of the box. It has a slim, distinctive shape and is ...
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News briefs
Columbia Sportswear has signed a global licensing agreement with Marchon...
Columbia Sportswear has signed a global licensing agreement with Marchon Eyewear, the world's third-largest producer of branded eyewear and sunglasses. Vision Monday reports that the Columbia range is set to hit the market in September, and it will include a range of technical sunglasses for Columbia's Performance Fishing Gear (PFG) ...
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News briefs
Moncler is expanding its children's line with an infant carrier...
Moncler is expanding its children's line with an infant carrier pack for trekking created by Chicco, the Italian specialist of children's products. The infant carrier pack is available in polished red nylon, Moncler's signature material and color, and therefore features an unmistakable “Moncler look.” It is designed to hold infants ...
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News briefs
New types of waterproof hoods made a sensation at the...
New types of waterproof hoods made a sensation at the Outdoor Retail Winter Market. An observer of the market picked the hood of a Berghaus jacket with a three-layer Gore-Tex shell and a hood by Columbia Sportswear featuring an OutDry membrane on the outside.
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News briefs
Nike has stopped marketing snowboarding clothing under the Nike SB...
Nike has stopped marketing snowboarding clothing under the Nike SB label, but it has signed up Chloe Kim as an ambassador. She won the gold medal in the women's snowboard superpipe at last year's X Games in Aspen.
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Short stops
Colmar is introducing graphene in its apparel collections to help...
Colmar is introducing graphene in its apparel collections to help regulate temperatures in the winter and the summer, and the Italian company will show the concept at this year's Ispo Munich show
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Short stops
Oakley is launching a line of snow sports helmets...
Oakley is launching a line of snow sports helmets
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Short stops
CEP Sports will launch a new model of made-to-measure recovery...
CEP Sports will launch a new model of made-to-measure recovery tights Ispo Munich
