More about brands – Page 269
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News briefs
Asics has announced a year-long deal as the official supplier...
Asics has announced a year-long deal as the official supplier of running shoes to Team Sky for 2016. The brand's products will be worn by the pro cycling team on the podium as well as for use in training, preparation in the gym and on the road. As part of ...
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Fila has announced a multi-year endorsement agreement with John Isner,...
Fila has announced a multi-year endorsement agreement with John Isner, the #1 ranked American male tennis player for the fourth straight season. Isner's partnership with Lacoste ends this year, but during that period he wore Nike footwear. Isner is currently ranked 11th in the world and is the only U.S. ...
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Tomáš Berdych appeared at the Qatar Open earlier this month...
Tomáš Berdych appeared at the Qatar Open earlier this month in Adidas apparel, on the back of a multi-year agreement signed with the German brand. The Czech player is currently number six in the ATP rankings and he has been a regular feature in the top ten for the last ...
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Vans is celebrating its 50th anniversary this year. In addition...
Vans is celebrating its 50th anniversary this year. In addition to staging various events, the company will be offering special product releases throughout the year. The celebration will start in March with the global expansion of the House of Vans, the international music venue and the company's cultural hub. Vans ...
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HeiQ, the Swiss high-tech company producing high performance sustainable effects...
HeiQ, the Swiss high-tech company producing high performance sustainable effects for textiles, is launching a new umbrella branding strategy, which covers all the technologies under the HeiQ parent brand. All the new technology names include the HeiQ brand so as to allow the end consumer to immediately identify the technology ...
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Nike is launching a series of women's runs in different...
Nike is launching a series of women's runs in different countries as part of its NikeWomen Victory Tour and NikeWomen Weeks. The NikeWomen Victory Tour is said to be the largest women's event series in the world. For 2016, the tour kicks off on Mar. 13 in Nagoya, Japan, and ...
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Rihanna, the American singer who acts as Puma's main female...
Rihanna, the American singer who acts as Puma's main female testimonial, has been listed by The NPD Group as the world's most marketable celebrity
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Slazenger, the golf brand owned by Sports Direct International, has...
Slazenger, the golf brand owned by Sports Direct International, has signed a five-year contract with Rebecca Adlington, a double Olympic golf medalist, for a co-branded range of leisure and competitive swimwear
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Luanvi, the Spanish activewear producer will be the official supplier...
Luanvi, the Spanish activewear producer will be the official supplier of the Spanish paraolympic team at the Rio Olympics
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Tatum Monod, a 24-year-old Canadian woman who was named People's...
Tatum Monod, a 24-year-old Canadian woman who was named People's Choice Female Skier of the Year in Freeskier Magazine in 2015, has joined the global athletes' team of The North Face
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Maier Sports says it has been nominated for the 2016...
Maier Sports says it has been nominated for the 2016 German Brand Award for “excellence in branding,” in relation to its Tamesi jacket, which has already received other awards
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The Adidas Group ended last year with a closetful of...
The Adidas Group ended last year with a closetful of awards for its corporate social responsibility (CSR) efforts in China. As detailed in a company statement, Adidas Greater China was listed by the CSR Research Center of the Chinese Academy of Social Sciences as one of the top ten multinational ...
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Kering, along with Adidas and H&M, was named as one...
Kering, along with Adidas and H&M, was named as one of the most sustainable corporations in the world following its inclusion in the 2016 Corporate Knights' Global 100 index, which was published at the World Economic forum in Davos, Switzerland, on Jan. 22. It is the first time that the ...
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Herbert Hainer, chief executive of the Adidas Group, told the...
Herbert Hainer, chief executive of the Adidas Group, told the Süddeutsche Zeitung that the company achieved sales of more than €2 billion in China last year, up from €1,811 million in 2014, making it the group's second-largest national market after the U.S. For this year the Adidas chief predicts buoyant ...
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Zalando and the Adidas Group have been partnering since last...
Zalando and the Adidas Group have been partnering since last November on a pilot project. If the e-tailer runs out of stock of certain Adidas or Reebok products in certain sizes or colors, it can access the Adidas Group's own central distribution center in Germany, which will ship them directly ...
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Altra, the footwear brand owned by the Icon Health &...
Altra, the footwear brand owned by the Icon Health & Fitness Group, unveiled a new smart shoe at the Consumer Electronics Show (CES) in Las Vegas last week. The Altra IQ is powered by iFit, the Icon group's digital platform for fitness tracking and recommendations. A thin multi-sensor system is ...
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Intel Corp. provided a first look at a new concept...
Intel Corp. provided a first look at a new concept in smart sports eyewear in collaboration with Oakley, called “Radar Pace.” It is based on a voice-activated, real-time coaching system for runners and cyclists, designed to provide instant feedback and analytics to track their progress and improve their performance. The ...
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Fitbit and Casio moved into the smartwatch category, presenting cheaper...
Fitbit and Casio moved into the smartwatch category, presenting cheaper alternatives to the Apple Watch. The Fitbit Blaze is already available in North America and should become available globally in March. Casio's Android-powered Smart Outdoor Watch WSD-F10 comes with dedicated apps that measure and display information for outdoor activities such ...
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Wilson Sporting Goods has come up with the Wilson Glide,...
Wilson Sporting Goods has come up with the Wilson Glide, which it describes as the first tennis shoe designed to support players whose game involves sliding on hard court surfaces. The racquet and team sports brand owned by the Amer Sports Group claims that the technology allows these players to ...
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Vibram is launching a new grip technology for use on...
Vibram is launching a new grip technology for use on ice, especially wet ice, called Vibram Arctic Grip. The sole features special thermochromic lugs that are activated when the temperature falls below 0 degrees Celsius. In contrast with existing ice grip systems, which use metal support devices inserted into the ...
