More about brands – Page 27
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News briefsDunlop Sports’ new international websites combine golf and racquet sports
Dunlop Sports’ new websites in the U.K./Europe, the U.S. and Australia combine its golf and racquet sports businesses. Dunlop is owned by Sumitomo Rubber Industries, a Japan-based tire and rubber company. In April 2022, Sumitomo added the Dunlop logo to the back of professional golfers’ headwear, thereby initiating the consolidation ...
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News briefsReebok Mexico teams up with sustainable designer
Reebok Mexico has collaborated with designer Mauro Garfias to create an upcycled collection that gives new life and function to once-recycled Reebok products. The collection debuted last week at the opening of Reebok Mexico’s headquarters in Mexico City.
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News briefsCarvana Pickleball has its official shoe
Skechers will be the official footwear sponsor of the Carvana Professional Pickleball Association (PPA) tour as of the 2023 season, with its schedule of 25 tournaments. The company will be selling its shoes and apparel on site for the PPA Tour, and tour staff and referees will be wearing its ...
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News briefsAdidas launches a new footwear design tournament
Adidas has announced the launch of a new Consortium Cup – a four week footwear design tournament, with 16 of the world’s most iconic sneaker stores going head to head for the chance to be crowned champions. Organized in knockout format, the Consortium Cup includes sneaker stores Overkill, Nice Kicks, ...
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News briefsCastore is reportedly in talks for $200m fundraising
Castore, the Manchester-based sportswear brand backed by Andy Murray, is reportedly in talks with investors about a $200 million round of fundraising to support its expansion, according to a report by Sky News. The company has begun initial talks with prospective investors ahead of a formal process later this year, ...
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News briefsBasicNet posts 34% sales growth in 2022
BasicNet, the Italian parent for the Kappa, K-Way, Superga and Sebago brands, has reported preliminary results for 2022. Final results are due for release on March 9. Group brands’ aggregate sales rose 34.1 percent year-over-year to €1.27 billion in 2022. Commercial licensee and direct aggregate sales grew by 27 percent ...
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ArticleForget the big game. The biggest competition is in the commercial breaks
Brands, including one of the global leaders in footwear, are paying big bucks for a coveted ad slot at the Super Bowl, but is it worth it?
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News briefsRihanna wears Salomons for Superbowl show
Singer Rihanna wore Salomons as she performed a highly-anticipated set for the famous half-time show at the 2023 Super Bowl LVII. The distinctive red sneaker worn by the megastar is part of a November 2022 collaboration between fashion brand MM6 Maison Margiela and Salomon. The MM6 Maison Margiela x Salomon ...
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News briefsBeyoncé’s Adidas line is reportedly struggling
Revenues from Ivy Park, Beyoncé’s clothing line with Adidas, fell by more than 50 percent last year, the Wall Street Journal (WSJ) has reported. According to documents obtained by the newspaper, Ivy Park posted around $40 million in sales in 2022, compared with $93 million in 2021, and in sharp ...
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ArticleNautilus sees lower retail order trend continuing
The fitness company, which has reduced its workforce by 15 percent and is lowering its annual expenses by $30 million, expects lower levels of retail re-orders that hampered Q3 revenues to continue through the first half of 2023.
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News briefsParis 2024 unveils visual identity
The Organizing Committee for the Olympic and Paralympic Games (OCOG) for Paris 2024 has unveiled the “Look of the Games,” as the committee describes it in a statement. The visual identity of the upcoming Olympics was presented on Feb. 8 in Paris in the presence of Tony Estanguet, president of ...
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News briefsWolverine sells Keds to North American retailer
Wolverine Worldwide has divested Keds, which it acquired in 2012 as part of its $1,249.5 million acquisition of the assets of the former Performance Lifestyle Group (PLG), for $83.6 million in cash to North American retailer Designer Brands Inc. The sale also includes the Pro-Keds athleisure brand and Keds’ e-commerce ...
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News briefsBabolat increasingly focusing on padel
In an interview with French online sport publication Sportbuzzbusiness.fr, Babolat’s sales director, Olivier Plancon, said that the company now expects padel to become nearly as relevant for the company as tennis, which remains its main sales driver. Padel currently accounts for 25 percent of Babolat’s business in Europe, and 20 ...
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ArticleYonex hikes FY outlook on improving overseas trends
Yonex, which only three months ago warned of tougher business conditions on the horizon, has lifted its full-year outlook, citing “a recovery in demand, particularly overseas.” The Japanese company, which has baked higher raw-material costs and currency impact into its forecast, is now anticipating annual revenues of 106,000 million yen ...
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News briefsHow Nike is celebrating LeBron James
Nike’s marketing team score with their recognition of athlete’s unbelievable achievement
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ArticleMizuno lands improved results, record Q3 revenues
Mizuno, fueled by growth in its golf business and an improved business climate in Japan, has reported an implied 21 percent increase in third-quarter revenues to a record 48.2 billion yen (€332.6m) for the three months ended Dec. 31. Operating profit declined 16 percent to ¥2.1 billion (€14.5m) from ¥2.5 ...
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ArticleStarvie and Asics join forces, comment on pádel
As the Spanish press reports, racquet manufacturer Starvie has struck a sponsorship deal with Asics for its roster of professional pádel players, who as of this month will be competing in the Japanese brand’s apparel and shoes. Among these players are Bea González, Coki Nieto and Javi Garrido. Quoted in ...
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News briefsWhat the Adidas and Les Mills partnership is about
Adidas and Les Mills have joined forces to shape the future of training. The collaboration aims to offer adiClub’s 300 million plus members a personalized approach to fitness, both live and digital, as well as exclusive benefits and immersive experiences. The latest high-performance training apparel, footwear and accessories from Adidas ...
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News briefsUnder Armour and Volumental hope to improve shoe satisfaction
Under Armour is to beta-test a self-service version of the 3D foot scanners from Volumental in dedicated in-store, co-branded spaces. Designed for a shopper-led experience, the service will allow customers to take their own measurements and pinpoint the best-fitting model for their feet. A global rollout is planned for 2023 ...
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News briefsHelly Hansen participates in International Ski Patrol Day celebration
For the second year, International Ski Patrol Day will be celebrated on Feb. 10 to honor the work of ski patrols around the world who work to ensure an open and safe skiing experience. Helly Hansen is participating in the day by collecting 5 percent of the proceeds from its ...
