More about brands – Page 270
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News briefs
Polartec has announced the launch of Polartec Delta, its first...
Polartec has announced the launch of Polartec Delta, its first cooling platform, at Outdoor Retailer Winter Market 2016. Delta is a wicking fabric for performance in warmer climates inspired by the design of car radiators. The new fabric is made of an optimal base layer that is said to be ...
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New Balance has worked with Grenson, a famous British footwear...
New Balance has worked with Grenson, a famous British footwear producer, to put out a sneaker made at their factories in England. Using calfskin leather, Grenson decorated the upper at its own plant in Northampton, and New Balance assembled the components at its own factory in Flimby. New Balance describes ...
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Merino Ultimate, a Chinese producer of merino wool circular fabrics...
Merino Ultimate, a Chinese producer of merino wool circular fabrics who won an Ispo Gold Award last year, is introducing a new moisture management system and Wooloft, a new line of polyester/wool filling materials
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Manchester United has reached a deal with Sina Sports, a...
Manchester United has reached a deal with Sina Sports, a leading digital media platform for sports enthusiasts in China, giving it exclusive rights to broadcast the English club's dedicated 24-hour MUTV channel. ManU boasts 108 million supporters in China. Sina is to make MUTV programs available across the full spectrum ...
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Head has signed a marketing agreement with John McEnroe, the...
Head has signed a marketing agreement with John McEnroe, the first tennis player to have topped the rankings of the ATP Tour for four years in a row. The American champion, who won seven Grand Slam singles titles between 1979 and 1984, will play with Head racquets in the senior ...
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Woodworm Cricket has become the new sponsor of Ian Bell,...
Woodworm Cricket has become the new sponsor of Ian Bell, the England and Warwickshire batsman, taking the place of Kookaburra. The English champion won the Ashes, the test cricket series played between the England and Australian teams, five times.
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Joma has signed a multi-year sponsorship agreement with Nicolás Almagro,...
Joma has signed a multi-year sponsorship agreement with Nicolás Almagro, a 30-year-old Spanish tennis player. He has won 12 tournaments, reaching the 9th position in the ATP ranking in 2011. He stopped playing after suffering a serious injury in 2014, but he has started again, making his return during the ...
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News briefs
Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the Swedish handball team under a three-year contract starting on Jan. 1, 2016. The German company has also announced a new deal for Kempa in the volleyball sector with the state team of Württemberg in Germany.
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Callaway has announced that Tom Watson and Marc Leishman have...
Callaway has announced that Tom Watson and Marc Leishman have joined its Golf's Tour staff after agreeing multiyear deals with the California-based equipment manufacturer. The financial terms of the deals were not disclosed. Watson, 66, who joins Callaway after spending 15 years with Adams Golf, is widely considered as one ...
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Nike has signed up Brooks Koepka and Tony Finau, two...
Nike has signed up Brooks Koepka and Tony Finau, two of the youngest golfers on the PGA Tour, along with 12 other elite golfers. Koepka, 25, is ranked 16th in the Official World Golf Rankings. He turned pro in 2012. Finau, who is ranked 80th, turned pro in 2007, upon ...
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Vans has announced the addition of Daan Van Der Linden...
Vans has announced the addition of Daan Van Der Linden to its global skateboarding team. The promising 19-year-old Dutch amateur skateboarder, who has been raised under the tutelage of Jeroen Sars, is said to have already displayed great mastery of skateboarding.
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For the second consecutive year, Craft is reportedly involved in...
For the second consecutive year, Craft is reportedly involved in the nomination for a sponsorship prize due to be given to a testimonial in Norway. This time it is for a glove campaign with Marit Bjoergen, the cross-country skier. The annual award goes to the person who best took advantage ...
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News briefs
W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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New Balance is reportedly set to take the place of...
New Balance is reportedly set to take the place of Adidas in 2017 for five years as the kit supplier for England's cricket team for more than £1 million a year
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A young Spanish triathlete, Albert Moreno, has joined the team...
A young Spanish triathlete, Albert Moreno, has joined the team of athletes sponsored by On Running
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A young Spanish trail runner, Pere Rullán, will wear Rudy...
A young Spanish trail runner, Pere Rullán, will wear Rudy Project's sports glasses with photochromic lenses
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News briefs
The Adidas Group ended last year with a closetful of...
The Adidas Group ended last year with a closetful of awards for its corporate social responsibility (CSR) efforts in China. As detailed in a company statement, Adidas Greater China was listed by the CSR Research Center of the Chinese Academy of Social Sciences as one of the top ten multinational ...
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News briefs
Robin Stalker, chief financial officer at the Adidas Group, told...
Robin Stalker, chief financial officer at the Adidas Group, told The Financial Times that the company was not facing pressure to divest activities. Speculation has been reported about such pressure after several influential investors built up stakes in Adidas this year: Southern Asset Management (SAM) in the U.S. and investment ...
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News briefs
Bianchi, part of Cycleurope, has partnered with Ducati Motor Holding...
Bianchi, part of Cycleurope, has partnered with Ducati Motor Holding to produce a new range of Ducati bicycles. The new product line will include junior, MTB, sport and city models. Ducati Motor Holding has been in the bicycle market for several years. The bicycles will be distributed to independent bicycle ...
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News briefs
OIC Columbia Sportswear is making a significant expansion into the...
OIC Columbia Sportswear is making a significant expansion into the performance underwear category through an exclusive global licensing agreement with Delta Galil Industries. Under the contract, the Israeli firm, which is already Columbia's global licensee for socks, will produce a range of Columbia branded products including men's and women's underwear ...
