More about brands – Page 272
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News briefs
Macron has signed a three-year partnership with Miami FC, a...
Macron has signed a three-year partnership with Miami FC, a club in which two former stars of AC Milan - Paolo Maldini and Alessandro Nesta - are involved. The sponsorship deal, its first with an American team, will start next April with the new season of the North American Soccer ...
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News briefs
2XU has become the official compression equipment supplier to Great...
2XU has become the official compression equipment supplier to Great Britain and England Hockey. The company will also provide opportunities for school and club players to learn about its compression products, to help players at all levels enjoy the sport while decreasing the risk of injury. In 2016 London will ...
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News briefs
Intersport UK has formed a three-year partnership with parkrun UK,...
Intersport UK has formed a three-year partnership with parkrun UK, which organizes 375 free timed park runs of 5 kms each Saturday morning. The partnership between the retailer and the non-profit organization is to start at the beginning of next year. parkrun UK boasts about 1.3 million registered runners across ...
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News briefs
Icebreaker Merino has formed a three-year partnership with Travis Ganong,...
Icebreaker Merino has formed a three-year partnership with Travis Ganong, the 27-year-old World Cup alpine skier who competed for the U.S. at the 2014 Winter Olympics in Sochi, placing fifth in the men's downhill. He will represent Icebreaker in the U.S. and provide insights for future product design. Ganong won ...
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News briefs
Brunotti has announced two new members for its team riders:...
Brunotti has announced two new members for its team riders: the big wave rider Brett Burcher from Austria and this year's freestyle world champion of the Professional Windsurf Association (PWA), Dieter van der Eyken from Belgium. Along with other members of the team, they will help develop the new ...
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News briefs
Mizuno launched on Dec. 1 a pan-European marketing campaign, celebrating...
Mizuno launched on Dec. 1 a pan-European marketing campaign, celebrating the 110th anniversary of the Japanese brand. It will also introduce at Ispo Munich next month a new shop concept that will be rolled out throughout the Europe, Middle East and Africa region with key retailers and through corporate single-brand ...
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News briefs
Invista will launch a new campaign in early 2016 to...
Invista will launch a new campaign in early 2016 to highlight its Coolmax and Thermolite brands. The campaign, named Embrace the Elements, will reflect the new brand positioning for Coolmax and Thermolite through new logos, websites and hang-tags. The title of the campaign reflects its focus on the notion of ...
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News briefs
Footwear News has given this year's Lifestyle Achievement Award to...
Footwear News has given this year's Lifestyle Achievement Award to Robert Greenberg, founder of LA Gear and Skechers USA. He invested initially in hair salons, denim and roller skates. He then moved into the footwear sector after relocating from Boston to Los Angeles in 1978. Founded in 1979, LA Gear ...
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Short stops
Skechers will partner with Fitbit to create a new app...
Skechers will partner with Fitbit to create a new app for its sponsored Los Angeles Marathon, with a GPS-enabled map for runners and spectators
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Article
Adidas projects buoyant football sales
Instead of the usual glitz and football stars on a podium, the Adidas ball for the group stages of the European championship finals in 2016 was unveiled by Zinedine Zidane on his Instagram account earlier this month. The blue, white and red color design of the Beau Jeu is reminiscent ...
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Article
Adidas CEO suggests Fifa reforms
Herbert Hainer, the Adidas Group's chief executive, suggested to Wirtschaftswoche earlier this month that Fifa ought to set limits to the age and terms of the Fifa president. He added that the global football organization's president should be more like a chief executive, operating under a supervisory board.It was the ...
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Article
Adidas gets India’s go-ahead for its own format stores
The Adidas Group has obtained approval from the Indian government to open fully owned Adidas-branded stores in the country. Dave Thomas, managing director of the Adidas Group in India, said in a statement that the company intends to start opening larger stores under full ownership in the second half of ...
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News briefs
The prospective change of chief executive at the Adidas Group,...
The prospective change of chief executive at the Adidas Group, scheduled for 2017 at the latest, is leading to increasing speculation, with a report in Der Spiegel that leading executives from several rival companies were approached for the job. Adidas confirmed in February that it had launched a formal search ...
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News briefs
Napapijri has announced that it is replacing down with Thermofibre...
Napapijri has announced that it is replacing down with Thermofibre insulation for autumn/winter 2015 in 99 percent of its outerwear collection. Thermofibre is an eco-friendly, anti-bacterial material made from ultra-lightweight microspheres which create a quilted texture offering insulation and temperature regulation. Thermofibre is exclusively developed and patented by VF Corp., ...
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News briefs
Vibram is launching the FiveFingers CVT Wool, a new model...
Vibram is launching the FiveFingers CVT Wool, a new model in its FiveFingers five-toe shoe range. The new product features an upper made from wool, to keep warm on the coldest days, as well as the company's proprietary Icetrek rubber inserts, for grip and stability on slippery surfaces.
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News briefs
Pertex, known for its lightweight but durable performance fabrics, has...
Pertex, known for its lightweight but durable performance fabrics, has announced the launch of a new fabric technology called CS10, which is claimed to offer increased abrasion and water resistance. CS10 technology uses yarns with unique diamond shaped filaments that tightly lock together to provide a stable construction and give ...
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News briefs
Runtastic, the Austrian digital health company snapped up by the...
Runtastic, the Austrian digital health company snapped up by the Adidas Group earlier this year, has come up with a new app offering customized, twelve-week workout plans intended to build strength and reduce body fat. The Results app features workouts using more than 120 instructional exercise videos and weekly nutrition ...
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News briefs
Icepeak, the affordable sportswear label of the L-Fashion Group, will...
Icepeak, the affordable sportswear label of the L-Fashion Group, will come out with its first line of winter boots and other types of footwear for everyday outdoor activities and functional trekking, starting with the autumn/winter 2016/17 season. The outsole of the shoes ensures efficient grip and good traction on difficult ...
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News briefs
Asics launched on Nov. 18 a limited edition of 60,000...
Asics launched on Nov. 18 a limited edition of 60,000 pairs of Metarun shoes. Described as the best long-distance running shoe in the company's history, the Metarun features five new technologies covered by four patents. A new FlyteFoam midsole uses organic fibers for cushioning. The shoe incorporates a new carbon-reinforced ...
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News briefs
Arc'teryx, Castelli, Gore Bike Wear, Gore Running Wear and The...
Arc'teryx, Castelli, Gore Bike Wear, Gore Running Wear and The North Face will come out in December with road cycling and running garments made with a new Gore-Tex Active technology. It maximizes lightness and breathability by using a permanent beading surface that eliminates the need for a face fabric, which ...
