More about brands – Page 273
-
News briefs
Bench has signed a footwear license with Deichmann for Germany,...
Bench has signed a footwear license with Deichmann for Germany, Austria and Switzerland. With effect from the autumn/winter 2016/17 season, shoes will be sold under the Bench brand name in the upmarket Roland chain of the group in Germany and Austria and in its Ochsner Shoes chain in Switzerland. They ...
-
News briefs
Let's Move for a Better World, the challenge organized by...
Let's Move for a Better World, the challenge organized by Technogym, is to take place for the third time from March 1 to 19. The idea is that gym members should challenge each other and make donations based on their movements to support the promotion of healthy lifestyles in their ...
-
News briefs
Gabriel Medina, the surfing world champion, has prolonged his relationship...
Gabriel Medina, the surfing world champion, has prolonged his relationship with Rip Curl. The 21 year-old joined the Rip Curl team when he was just 14. He went on to win the 2014 World Surf League, becoming the first-ever Brazilian men's world surfing champion and the youngest to win the ...
-
News briefs
Joma Sport has become the official sponsor of the Olympic...
Joma Sport has become the official sponsor of the Olympic Committee of Portugal (COP). The deal signed between the Spanish sports company and the Olympic and Paralympic committees earlier this month runs until 2020, including the Rio Games next year as well as the Tokyo Olympics in 2020. The partnership ...
-
News briefs
Rossignol has launched Skiing Heroes, which is claimed to be...
Rossignol has launched Skiing Heroes, which is claimed to be the first website to reward connected skiers. The platform is supposed to encourage skiing at all levels, from beginners to advanced, both in Alpine and cross-country skiing. It has been developed in partnership with Move4more, a Paris-based start-up. Skiers can ...
-
News briefs
Uhlsport, the German team sports company, is to supply the...
Uhlsport, the German team sports company, is to supply the official game ball for the Ligue 1, the top French football league, from the 17/18 season. The company says the deal will strengthen its business in its second largest global market. It has started working on the design of an ...
-
News briefs
Adidas has inked a five-year agreement with Louisiana Tech University...
Adidas has inked a five-year agreement with Louisiana Tech University Athletics to outfit its 16 men's and women's teams in Adidas uniforms, apparel, footwear and equipment through the 2021-22 season. The partnership starts in July, except for women's basketball because that team has one year left on a deal with ...
-
News briefs
Spyder has extended its long-standing partnership with the United States...
Spyder has extended its long-standing partnership with the United States Ski Team (USST) for four years until June 2020. Under the deal, the U.S. ski apparel brand will be the team's official apparel supplier for the 2018 Winter Olympics in PyeongChang, in South Korea. Spyder has been the U.S. ski ...
-
News briefs
More than 230 Sport 2000 stores in five countries have...
More than 230 Sport 2000 stores in five countries have been participating since November in a TV and radio campaign inviting consumers to get their ski boots custom-fitted. “You can leave your boots on,” says the campaign, which is running in Germany, Austria, Switzerland, France and even in the Netherlands, ...
-
News briefs
One Way Sport, the Finnish Nordic sports brand, will be...
One Way Sport, the Finnish Nordic sports brand, will be the official supplier of apparel and accessories to the French world tour cycling team of AG2R La Mondiale. One Way is already a partner of the French Nordic Ski Federation.
-
Short stops
Asics has struck a five-year deal as sponsor the International...
Asics has struck a five-year deal as sponsor the International Volleyball Federation, starting in 2016
-
Short stops
Canterbury will be the official supplier of the British and...
Canterbury will be the official supplier of the British and Irish Lions rugby teams
-
Short stops
Lee Dickson, captain of the Northampton Saints rugby team, will...
Lee Dickson, captain of the Northampton Saints rugby team, will act as an ambassador for the Glenbrae brand of knitwear
-
Short stops
Millet has signed a contract to be the official supplier...
Millet has signed a contract to be the official supplier of the Spanish mountain skiing team for the next three years
-
Short stops
Blizzard and Tecnica have signed up Elyse Saugstad, former champion...
Blizzard and Tecnica have signed up Elyse Saugstad, former champion of the Freeride World Tour, as ambassador for the their brands
-
Short stops
ISPO Shanghai is inviting prospective exhibitors to take advantage of...
ISPO Shanghai is inviting prospective exhibitors to take advantage of an Early Bird discount of 11% if they book their stand before Dec. 31
-
Article
Buoyant quarter at Adidas, cuts in golf business
The Adidas Group enjoyed an impressive sales increase for the third quarter, which encouraged the company to raise its guidance for the full year. Sales jumped by 17.7 percent to €4,758 million, amounting to a rise of 13 percent in constant currencies, with ample sales and profit gains in Western ...
-
Article
Sneaker trends and key accounts lift Adidas’ sales in Europe
As detailed above, the strong performance of the Adidas Group in the third quarter was lifted by a 20.1 percent jump in the sales of the Adidas and Reebok brands in Western Europe. Their turnover in the region reached €1,404 million, up by 18.0 percent in local currencies. The management ...
-
Article
Hainer says Adidas is untarnished by football scandals
While savoring the company's performance for the third quarter, the Adidas Group's chief executive, Herbert Hainer, had to brave questions about the turbulence at Fifa and the German football federation (DFB), which are both Adidas partners.Hainer said in a conference call that the uptick in Adidas' sales indicated that consumers ...
-
News briefs
Adidas is offering design resources and financial assistance to high...
Adidas is offering design resources and financial assistance to high schools in the U.S. that want to change their mascot names and identities, to move away from mascots with “potentially harmful” Native American imagery or symbolism. Aligned with the Adidas Group's “open source” strategy, the voluntary initiative was announced in ...
