More about brands – Page 275
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News briefs
New Era, the American brand best known for its baseball...
New Era, the American brand best known for its baseball cap, has announced a new multi-year partnership with Manchester United for the production of club-branded leisure headwear. The Manchester United product line will include various headwear styles, from caps to baseball caps, visors, hats, bobble hats and beanies, all targeted ...
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Wilson Sporting Goods is moving into “smart basketball” with the...
Wilson Sporting Goods is moving into “smart basketball” with the Wilson X Connected basketball and app, using proprietary technology to track made and missed shots in real time. The ball, which is only being launched in North America for the time being, was developed in a partnership between Wilson and Sport IQ, ...
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Nike has launched Aero React, a fabric that responds to...
Nike has launched Aero React, a fabric that responds to moisture vapor by opening its structure to become more breathable. In other words, the bi-component yarn supports natural thermal-regulation. When the wearer gets warm, it reacts by augmenting the ventilation. Aero React has been developed with insights from the Nike ...
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Briko's Protetto System 2.0, a new safety system for Briko's...
Briko's Protetto System 2.0, a new safety system for Briko's Vulcano FIS 6.8 helmet, has been approved by the equipment committee of the International Ski Federation (FIS). Following this approval, it is now possible for Briko athletes to use the system during all FIS and World Cup races for this ...
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Cimalp, which has developed a patented quick-dry polypropylene fabric coupled...
Cimalp, which has developed a patented quick-dry polypropylene fabric coupled with Coolmax for its T-shirts and jackets, was one of the two French companies that got the French Outdoor Award at Camp de Base, the collective French exhibition at the OutDoor trade show in Friedrichshafen in July. Cimalp claims that ...
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Columbia Sportswear has announced a new partnership with the IBU...
Columbia Sportswear has announced a new partnership with the IBU World Championships Biathlon Oslo 2016 through its Columbia brand. The sports event, where the organizers are expecting 350 athletes from 40 nations, will take place at the Holmenkollen ski arena in Oslo, Norway on March 3-13 next year. Columbia will ...
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England Netball has signed a partnership with BLK, the Australian...
England Netball has signed a partnership with BLK, the Australian team sports apparel company, to outfit all of its representative teams for the next four years. BLK is to provide a range of leisure and on-court apparel ahead of next year's home test series against the Australian world champions in ...
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Zoot Sports is to become the official performance apparel and...
Zoot Sports is to become the official performance apparel and technical apparel sponsor for the 2016, 2017 and 2018 Ironman North American Series. Zoot was established in 1983 in Kona, Hawaii, which is the home of the Ironman World Championships. It has turned into a multi-sports brand but began making ...
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Kevin Rolland has joined the Völkl team. The French freestyle...
Kevin Rolland has joined the Völkl team. The French freestyle skier, aged 26, won the gold medal at the 2009 FIS Freestyle World Ski and was a bronze medalist at the winter Olympics in Sochi in 2014. The ski-boots-bindings sponsorship is a three-year contract starting with the 2015-2016 winter season ...
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Adidas has announced the signature of a multi-year partnership deal...
Adidas has announced the signature of a multi-year partnership deal with Sidney Crosby. The terms of the agreement were not disclosed. The National Hockey League (NHL) star will represent Adidas at major international sporting events and brand initiatives around the world. He will also consult with the brand on apparel ...
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Puma has announced a long-term contract with Michael Bradley. The...
Puma has announced a long-term contract with Michael Bradley. The American soccer star, who is nicknamed “General” Bradley for his authoritative style of play and leadership, will wear Puma's latest offerings of footwear while playing and captaining the Toronto FC and the U.S. Men's National Team (USMNT). The midfielder will ...
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Eleven employees of Sport 2000 stores in Germany took part...
Eleven employees of Sport 2000 stores in Germany took part in the filming of a 35-second advertising spot for movie theaters. The video shows them practicing their favorite sport, as part of a campaign around the German buying group's new slogan, “Von Sportler zu Sportler” (from one sports enthusiast to ...
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Nike has extended its partnership with the National Women's Soccer...
Nike has extended its partnership with the National Women's Soccer League (NWSL), the women's professional soccer league, through the 2019 season. As part of a wide relationship that started in 2012, Nike is the official uniform, apparel and equipment provider for all nine NWSL clubs, and it will outfit any ...
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Under Armour will replace Adidas in 2016/17 as the all-school...
Under Armour will replace Adidas in 2016/17 as the all-school supplier to the Badgers collegiate team in Wisconsin. Reportedly, it will pay an annual fee of $4 million for ten years, compared with $800,000 for Adidas. Additionally, it will supply products worth of $3.33 million in the first year, rising ...
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New Balance has signed up a 20-year-old American sprinter, Travyon...
New Balance has signed up a 20-year-old American sprinter, Travyon Bromel, the world's junior 100-meter record holder. He is training to be part of Team USA at next year's Olympic Games.
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Puma, which emphasizes speed in its brand message, has added...
Puma, which emphasizes speed in its brand message, has added two more running champions, Asafa Powell and Pierre-Ambroise Bosse, to its stable of sponsored athletes. Powell has run more 100-meter races in less than ten seconds than any other champion, a total of 93. Bosse is a French athlete who ...
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News briefs
The North Face (TNF) has launched what it describes as...
The North Face (TNF) has launched what it describes as its first-ever global brand campaign, with the slogan “Never Stop.” It builds on a campaign that previously ran in the U.S. market and has adopted the same pay-off. Focused on the concept of pushing boundaries, the campaign features activities from ...
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Short stops
Skechers' Performance division has a new testimonial for the U.K....
Skechers' Performance division has a new testimonial for the U.K. and Ireland, Charlie Webster, who is well known as a presenter for a variety of sports competitions
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Short stops
New Balance has become the official footwear supplier for...
New Balance has become the official footwear supplier for USRowing, the national U.S. rowing team
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Short stops
Zoot Sports has signed a contract as the official performance...
Zoot Sports has signed a contract as the official performance apparel and technical apparel sponsor for the 2016, 2017 and 2018 Ironman North American series
