More about brands – Page 276
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Short stops
Mountain Hardwear, the premium outdoor brand of Columbia Sportswear, and...
Mountain Hardwear, the premium outdoor brand of Columbia Sportswear, and Outerknown, the new apparel brand launched by Kelly Slater, are among the new members of Bluesign Technologies
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News briefs
Technogym has developed an application for its Artis treadmill, connected...
Technogym has developed an application for its Artis treadmill, connected with Google Glass eyewear, which allows the runner to control the speed of the equipment with voice commands, to see the running data on the headset and to communicate with a personal trainer or a friend through a webcam. The ...
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News briefs
Laird Hamilton, the legendary big-wave waterman, has developed a line...
Laird Hamilton, the legendary big-wave waterman, has developed a line of surf and surf-inspired clothing for surfing and stand-up paddling, including neoprene suits, boardshorts and lifestyle and training products, according to shopeatsurf.com. It is being launched on his website in October, with a bigger collection to follow for retail sales ...
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The Marcolin Group announced last week the signing of a...
The Marcolin Group announced last week the signing of a global exclusive license agreement with Moncler, the fast-growing Italian brand of down-filled jackets, which previously had a collaboration with Allison. The contract will become effective next January and will run through 2020, with an option for a 5-year renewal. It ...
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Zeal Optics has developed a new polarized and photochromic lens,...
Zeal Optics has developed a new polarized and photochromic lens, the Automatic, building on its technological heritage in goggles
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Marchon Eyewear is releasing an expanded collection of Nike Vision...
Marchon Eyewear is releasing an expanded collection of Nike Vision sunglasses signed by Kevin Durant, the popular NBA basketball player sponsored by Nike
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Cross Sportswear is offering a vastly expanded line of technical...
Cross Sportswear is offering a vastly expanded line of technical men's golf clothing for the spring 2016 season
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News briefs
Snowsports Industries of Great Britain (SIGB) has launched “Go UK,...
Snowsports Industries of Great Britain (SIGB) has launched “Go UK, Buy UK,” a new campaign to encourage British skiers and snowboarders to buy their kit and equipment in the U.K. The campaign raises awareness of some of the advantages associated with buying homemade items, and specifically from retailers who are ...
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Memphis Depay from Manchester United is one of the players...
Memphis Depay from Manchester United is one of the players starring in the first global football campaign by Under Armour (UA), Slay Your Next Giant, which was launched last week. The campaign features top players and young up-and-coming players, united by the pay-off: You're Just Getting Started. An unusual feature ...
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Wilson, the racquet sports, team sports and equipment brand, is...
Wilson, the racquet sports, team sports and equipment brand, is preparing a major brand marketing campaign starring Serena Williams and Roger Federer. It will initially run in the U.S. The company says the “My Wilson” campaign is meant to cast the spotlight on the relationships between athletes and their equipment. ...
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In another initiative that is confined for the moment to...
In another initiative that is confined for the moment to the U.S. market, New Balance has put together a 72-page catalog of sports and lifestyle products developed exclusively for women. Apparel takes up 70 percent of the space in the new booklet, which was set to come out in three ...
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Aqua Sphere has announced a new ambassador for its swim...
Aqua Sphere has announced a new ambassador for its swim goggles and related products, Alain Bernard. Like Michael Phelps, with whom it announced a strategic agreement for an MP line of products at the Ispo Munich show, Bernard has a glorious past in swim competitions. The 32-year-old French champion had ...
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Jack Wolfskin launched a major new TV campaign in the...
Jack Wolfskin launched a major new TV campaign in the German-speaking countries on Aug. 26. A 30-second spot will run on major German TV networks through to the end of November. A similar 20-second spot will be aired in Austria and Switzerland. Asking viewers the question “Do you feel it, ...
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Article
Adidas leads research project on recyclable football products
The Adidas Group is leading a three-year research project, Sport Infinity, to make sporting goods that can be repeatedly recycled, without any chemical adhesives or waste. Using an inexaustible super-material, they could be entirely broken down and remolded into new performance products. The project focuses on plastic-based football products, starting with ...
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Adidas France is to transfer its French head office to...
Adidas France is to transfer its French head office to Strasbourg toward the end of 2017, in the new business area of Wacken. It will thus leave the village of Landersheim near Saverne, where it was established in 1973. Despite repeated renovations, the office complex was apparently no longer suitable. ...
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Columbia Sportswear has appointed Richelle T. Luther as senior vice...
Columbia Sportswear has appointed Richelle T. Luther as senior vice president and chief human resources officer. She has been the company's deputy general counsel since 2008. Columbia has also named David M. Brulé as general manager of the company's wholly owned Canadian subsidiary. A former director of Reebok Canada, he ...
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Article
New sports marketing initiatives by Adidas
Adidas is said to be prepared to pay about one billion euros to renew its sponsorship of the German Football Federation for ten years, after the contract expires at the end of 2018. Company officials decline to comment, but the figure seems to be high, although the national German football ...
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News briefs
Suunto, a subsidiary of Amer Sports, has opened a new...
Suunto, a subsidiary of Amer Sports, has opened a new Mobile Competence Center in Tampere, Finland. The facility, which was inaugurated on Aug. 10, is focused on the development of digital services and native applications for both iOS and Android. Suunto said it decided to start the center because of ...
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Adidas hired Egon Zehnder last February to head-hunt a new...
Adidas hired Egon Zehnder last February to head-hunt a new chief executive to take over the place of Herbert Hainer after his present contract expires in March 2017, according to Bloomberg. The 61-year-old Hainer has been running the group since 2001. Bloomberg quoted a couple of institutional shareholders of Adidas ...
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News briefs
Precor, part of Amer Sports, and Mad Dogg Athletics, the...
Precor, part of Amer Sports, and Mad Dogg Athletics, the creators of the spinning indoor cycling program and Spinner line of bikes, have announced an exclusive worldwide distribution agreement under which Precor will assume all commercial Spinner bike production for a brand-new range of Spinner indoor cycling equipment. The financial terms ...
