More about brands – Page 277
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News briefs
Adidas filed a suit against Skechers USA in Portland's district...
Adidas filed a suit against Skechers USA in Portland's district court on Sept. 14, charging that one of its shoe styles is a knock-offs of its Stan Smith model, and that others use its Supernova trademark and its Three-Stripe mark. The two companies have already squared off and reached settlements ...
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Italia Independent has signed a four-year contract to develop, produce...
Italia Independent has signed a four-year contract to develop, produce and distribute the Adidas Originals line of eyewear. The news helped the eight-year-old Italian company to gain nine percentage points on the Italian stock exchange. The Adidas Originals eyewear line was previously produced by Silhouette International, a much bigger Austrian ...
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Fusalp, the French skiwear company recently acquired by members of...
Fusalp, the French skiwear company recently acquired by members of the Lacoste family, has resurrected its dormant brand of knitted sweaters, Montant, which was worn by members of the French ski team between 1952 and 1970. Made in France with merino wool, the four styles of Montant sweaters will be ...
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News briefs
Poc, the Swedish company owned by Black Diamond, has partnered...
Poc, the Swedish company owned by Black Diamond, has partnered with Light Flex Technology to explore an innovative printed light technology which uses active light to make riders visible, as opposed to the passive reflective technology used on most bike apparel. According to Light Flex, its new printed light technology ...
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News briefs
The Cycling Sports Group (CSG) of Dorel Sports is recalling...
The Cycling Sports Group (CSG) of Dorel Sports is recalling about 23,000 Cannondale mountain bikes sold in the U.S. because their OPI tem/steering tube assemblies can fail, posing a risk of injury from a fall. About 800 additional units were sold in Canada. This recall involves all model years 2011 ...
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News briefs
Reebok has joined forces with Bershka, one of Inditex' retail...
Reebok has joined forces with Bershka, one of Inditex' retail banners, for the design of a fitness footwear model. The exclusive shoe, which is called “City Maps,” comes in tricot fabric and breathable materials, and weighs less than 200 grams. The model is already available at selected Bershka stores and ...
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Short stops
Alpargatas has signed a global, five-year licensing agreement for its...
Alpargatas has signed a global, five-year licensing agreement for its Havaianas brand with the Safilo Group
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Short stops
Bayer MaterialScience is changing its name to Covestro
Bayer MaterialScience is changing its name to Covestro
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News briefs
Just before the World Rugby Cup was under starters' orders...
Just before the World Rugby Cup was under starters' orders in England, Skins announced its partnership with USA Rugby. The Swiss-based brand of compression garments already sponsors the Australian Wallabies and the national teams from the Pacific islands of Samoa and Tonga. Skins will thus have four of the 20 ...
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Leki has signed up Ted Ligety, a downhill ski champions...
Leki has signed up Ted Ligety, a downhill ski champions who has claimed 24 victories and 49 podiums in World Cup competitions. A native of Park City, Utah, he won gold medals at the 2006 Olympics in Turin and the 2014 Olympics in Tokyo. Ligety will race with Leki's Trigger ...
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Peak Sports, the Chinese athletic footwear brand, has signed Dwight...
Peak Sports, the Chinese athletic footwear brand, has signed Dwight Howard, a basketball player with the Houston Rockets, to an endorsement deal reportedly worth a minimum of $15.7 million. The value could grow to as much as $31.5 million through performance bonuses and other options. The player's previous contract with ...
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Article
Adidas makes new waves in American team sports
Anxious to improve its low market share in the U.S., Adidas has signed two important basketball sponsorship deals, focusing on individual players, after walking off from a previous marketing contract with the NBA, which is going to be in the hands of Nike from the 2015/16 playing season.The German brand ...
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News briefs
Adidas has completed the purchase of a new warehouse outside...
Adidas has completed the purchase of a new warehouse outside Moscow at a price estimated by local sources at between $70 million and $100 million. Located in a warehousing complex where it has been renting more than 65,000 square meters of space since 2012, the new warehouse is nearly double ...
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Adidas is testing different workplace concepts at its headquarters in...
Adidas is testing different workplace concepts at its headquarters in Herzogenaurach in a new office building named “Pitch,” where 300 of its brand management employees were moved at the beginning of the month. The new office space does not embody any finished concept but is the flexible beta version of ...
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News briefs
The North Face (TNF) has entered into a four-year license...
The North Face (TNF) has entered into a four-year license deal with Intelligent Fabric Technologies to use ProTX2 in its outdoor apparel, footwear and equipment products. Under the terms of the agreement, TNF will exclusively use ProTX2 in all its products that integrate antimicrobial technologies. The deal also provides for ...
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News briefs
Skechers USA's performance division will replace Asics as the title...
Skechers USA's performance division will replace Asics as the title sponsor of the Los Angeles Marathon next Feb. 26. The popular race, one of the largest in the U.S. with 22,000 finishers, will be held the day after an Olympic marathon trial over a different course in the same city. ...
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News briefs
Under Armour has signed a multi-year global partnership deal with...
Under Armour has signed a multi-year global partnership deal with the National Basketball Association (NBA) focusing on the youth market. The brand has become the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league's youth basketball program. In addition, Under Armour and the ...
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News briefs
Puma has launched its second “Forever Faster” campaign ahead of...
Puma has launched its second “Forever Faster” campaign ahead of the current World Athletic Championships in Beijing. The international multi-media campaign focuses on training. It utilizes endorsing athletes like Usain Bolt and Sergio Aguero as well as the Cuban boxing team, the Arsenal football club and Rihanna to support the ...
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News briefs
Adidas and Manchester United have declared that the launch of...
Adidas and Manchester United have declared that the launch of the team's new kit has been the most successful in both the club and the brand's history. The German sporting goods giant replaced Nike as the team's kit supplier on Aug. 1, after signing a ten-year, $1.28 billion partnership deal ...
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News briefs
Adidas has agreed a three-year partnership deal with the Chinese...
Adidas has agreed a three-year partnership deal with the Chinese education ministry to support the growth of football at grassroots level across the country. The program will involve 20,000 primary and middle schools and train 50,000 teachers. Adidas will also fund summer football camps for more than 400 students. The ...
