More about brands – Page 278
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News briefs
JD has signed a two-year stadium partnership deal with Crystal...
JD has signed a two-year stadium partnership deal with Crystal Palace FC. In the past season, the south London football club secured its highest finish in the English Premier League's top ten clubs. At the first home match against Arsenal on Aug. 16, fans could see a JD promo team ...
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Pep Guardiola has signed a personal endorsement deal with Gore-Tex...
Pep Guardiola has signed a personal endorsement deal with Gore-Tex as brand ambassador. The Spanish football coach, who is currently the trainer of FC Bayern München, will represent the Gore-Tex brand and Gore branded apparel and footwear globally for the next four years. During this period, Guardiola will also be ...
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Craft has signed a five-year deal to become the new...
Craft has signed a five-year deal to become the new official partner and clothing supplier to the Swedish athletics national team. The team was set to wear the new Craft collection for the first time at the current World Athletics Championships in Beijing. After focusing traditionally on winter sports, Craft ...
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News briefs
Sport 2000 International and Adidas have been running since Aug....
Sport 2000 International and Adidas have been running since Aug. 1 an exclusive marketing campaign on Youtube to introduce the brand's X and Ace series of football boots, pushing traffic and sell-through of the products to the specialist dealers affiliated with the group.
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News briefs
Kempa, the handball and volleyball brand of Uhlsport, has announced...
Kempa, the handball and volleyball brand of Uhlsport, has announced two new sports marketing contracts. It has signed up Martin Ströbel, a member of the Germany's national handball team who plays for the Balingen-Weilstetten club. It has also signed a two-year partnership with the United Volleys club, in combination with ...
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Deuter has finalized the roster of its “brand ambassadors” for...
Deuter has finalized the roster of its “brand ambassadors” for the 2015/16 marketing season. Mirroring the variety of the company's backpack users, the 21 members of the team are hikers, mountain bike racers, skiers and other outdoor enthusiasts. They will share their travels and outdoor adventures on Deuter's informative and ...
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Short stops
Nike has paid Michael Jordan $480 million since 2002, according...
Nike has paid Michael Jordan $480 million since 2002, according to court documents provided by CNBC
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Short stops
Rafael Nadal creates a sensation on a video by dressing...
Rafael Nadal creates a sensation on a video by dressing down from a pair of Tommy Hilfiger underwear shorts as part of an international multi-media campaign
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Article
Golf drags down the Adidas Group
The Adidas Group has hired an investment advisor, understood to be Gugenheim Partners, to consider options for the sale of two non-core golf brands, Adams Golf and Ashworth, or perhaps even the whole TaylorMade-Adidas Golf (TMAG) segment, whose performance continued to drag down that of the group during the second ...
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Article
Adidas buys Runtastic for €220m
Based in Austria, Runtastic is said to be one of the three key digital app companies in the sports sector, with 70 million registered users around the world and 15 million active participants every month who use its 20-plus applications, offered in 18 different languages for a variety of endurance, ...
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Article
Columbia posts record sales and raises full-year outlook
Columbia Sportswear reported a sales increase of 17 percent to $380.2 million in the second quarter. On an organic basis, excluding the acquisition of Prana and foreign currency impacts, the turnover went up by 11 percent in the quarter, which is the company's smallest one in terms of revenues, historically ...
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Article
China’s Anta makes strong progress
Indicating that the Chinese sports market may be recovering at last, Anta Sports has reported that its sales rose by 24.0 percent to 5,109.8 million yuan renmimbi (€751.4m-$822.7m) in the first half ended on June 30. Footwear sales increased by 19.5 percent to represent 47.0 percent of the total turnover. ...
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News briefs
Amer Sports has announced the acquisition of the main assets...
Amer Sports has announced the acquisition of the main assets of Queenax, a provider of modular, functional fitness training machines based near Teramo, in central Italy. Queenax will be integrated into Precor as a component of Amer's fitness division. The inclusion of functional training, one of the fastest growing segments ...
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Adidas is looking for a successor for Jan Brecht, who...
Adidas is looking for a successor for Jan Brecht, who became chief information officer and head of its global supply chain last November, is returning to Daimler in the role of chief information officer. Brecht had already worked for Daimler for 12 years. He joined Adidas as CIO in 2009, ...
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Adidas filed a suit against Sears in the U.S. District...
Adidas filed a suit against Sears in the U.S. District Court of Portland, Oregon on July 28, charging that the two- and four-striped shoes offered by the retailer have been infringing on the Big a's Three-Stripe logo. The lawsuit seeks injunctions, compensation and damages for alleged trademark infringement and dilution, ...
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News briefs
Adidas is launching Standard 19, a new premium training collection...
Adidas is launching Standard 19, a new premium training collection for young urban consumers, which marks the return of the German brand in the premium sportswear niche just over a year after it discontinued SLVR. The new line is made up of materials including polyester, elasthane and merino wool. Climacool, ...
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News briefs
AGV has launched a dedicated website for its K-5 helmet,...
AGV has launched a dedicated website for its K-5 helmet, the most recent addition by the Italian company to its series of high-performance helmets. Among other things the K-5 helmet features the IVS ventilation system and is set up for the Share communication system. Additional information on the helmet, including ...
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News briefs
Speedo is the first swimwear company to adopt Econyl nylon...
Speedo is the first swimwear company to adopt Econyl nylon 6, the recycled fabric obtained by Aquafil from post-production fabric scraps through a special regeneration process. The Speedo Powerflex Eco swimwear range developed through this fabric is said to retain its shape up to ten times longer than conventional swimwear ...
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Short stops
Carhartt will be the exclusive workwear partner for Cocona Natural...
Carhartt will be the exclusive workwear partner for Cocona Natural Technologies, using its 37.5 technology in its Force product line
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News briefs
In a bid to get more visibility in the U.S....
In a bid to get more visibility in the U.S. market, Adidas is reportedly on the verge of taking over the sponsorship of the New York Marathon from Asics, outbidding New Balance and Brooks with an offer for $100 million over a 10-year period. The Three Stripes has also reportedly ...
