More about brands – Page 279
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News briefs
Nike has signed a sponsorship deal with Karl-Anthony Towns, the...
Nike has signed a sponsorship deal with Karl-Anthony Towns, the No. 1 pick in the NBA draft in June. The terms of the deal were not disclosed. Towns played for one season at the University of Kentucky and was selected in the first round of the draft by the Minnesota ...
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News briefs
In the midst of the world swimming championships, which ended...
In the midst of the world swimming championships, which ended in Kazan yesterday, Speedo announced a five-year agreement with Fina, the international swimming federation, to be its exclusive swimwear and swim equipment supplier for its Swimming World Cup until 2019. The first of eight events in the Fina World Cup ...
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News briefs
Srixon Sports Europe, a subsidiary of Dunlop Sports, has signed...
Srixon Sports Europe, a subsidiary of Dunlop Sports, has signed a new partnership deal with The Ladies European Tour. As an Official Partner of the Tour, it will provide golf balls to be used for all pre-tournament practice sessions.
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News briefs
Skechers USA has signed an endorsement contract with the Darmstadt...
Skechers USA has signed an endorsement contract with the Darmstadt 1898 football team in Germany for the 2015/16 playing season. It will not provide football boots for the team's players, but rather casual shoes to be worn off the pitch. The club, which was formerly sponsored by Nike, has remained ...
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News briefs
Beijing has won the bid to host the 2022 Winter...
Beijing has won the bid to host the 2022 Winter Olympic Games. It was not a big surprise, considering the Chinese government's determination to grow the country's involvement in sports and the fact that the Chinese capital will be able to use some of the facilities already built for the ...
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Short stops
Callaway Golf has signed up Ollie Schniederjans, formerly ranked as...
Callaway Golf has signed up Ollie Schniederjans, formerly ranked as #1 amateur golf player, to a Staff Pro endorsement deal
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Short stops
Jack & Jones and Vero Moda, two brands owned...
Jack & Jones and Vero Moda, two brands owned by the Danish Bestseller group, will design the garments worn by the Danish athletes competing in next year's Olympic Games in Rio de Janeiro
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Article
German buying groups oppose Adidas‘s new payment terms
Adidas is trying to implement new payment terms on its retail customers in Germany – and the local buying groups are not pleased. Both Intersport and Sport 2000 have been negotiating with their top supplier who aims to reduce the traditional cashback discount granted to early payers to only 1 ...
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News briefs
According to the Oregonian, Adidas is considering the establishment of...
According to the Oregonian, Adidas is considering the establishment of a factory in Detroit to make sneakers for the North American market. The rumor, which could not be confirmed, follows a statement by Nike that it would create 10,000 jobs in the U.S. if the Trans-Pacific Partnership with Vietnam and ...
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News briefs
Aku, Asolo, Garmont and Viking have adopted W.L. Gore's new...
Aku, Asolo, Garmont and Viking have adopted W.L. Gore's new Surround waterproof/breathable technology for the first time, incorporating it into their spring/summer 2016 lines. They are joining 25 other international sports and outdoor brands that have already started using Gore-Tex Surround, excluding some Asian brands. Furthermore, Meindl has come out ...
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News briefs
Under Armour is launching a line of sports bras, segmented...
Under Armour is launching a line of sports bras, segmented for application to high-, mid- and low-impact sports. Gisele Bündchen, the famous Brazilian supermodel, and various sponsored athletes such as Lindsey Vonn, Misty Copeland and Kelley O'Hara will be shown wearing one of the bras. The launch will also be ...
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News briefs
A Tony Hawk line of eyewear, named after the famous...
A Tony Hawk line of eyewear, named after the famous American skater, will come out in August, followed by additional styles of prescription frames and sunglasses in October. Intended to appeal to boys and young men, the line has been developed by Eyewear Designs of Bethpage, New York, under a ...
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News briefs
Vans has teamed up with Eley Kishimoto on a collection...
Vans has teamed up with Eley Kishimoto on a collection of wearable art, apparel and accessories. Mark Eley and Wakako Kishimoto, the husband-and-wife design duo, founded Eley Kishimoto in 1992. The maxim of the fashion house is “Print the World.” Working with the Vans' design team, Eley Kishimoto have applied ...
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News briefs
Toyota has reportedly developed a skateboard that floats in the...
Toyota has reportedly developed a skateboard that floats in the air, like the one used by Marty McFly in the pioneering “Return to the Future” movie. Its “hoverboard” is powered by magnetic levitation through a combination of permanent magnets and supraconductors cooled down by liquid azote. It's a concept model ...
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News briefs
Thermore says it is launching its Thermore Thermal Booster, described...
Thermore says it is launching its Thermore Thermal Booster, described as a “breakthrough” insulation that provides extra heat when the outer temperature declines by up to 20 percent. The insulation comes in two weights. It incorporates the company's anti-fiber migration treatment, which protects from repeated washing and extensive wear.
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News briefs
Brooks Running has become the exclusive footwear and apparel sponsor...
Brooks Running has become the exclusive footwear and apparel sponsor for the 23rd European Athletics Championships, which will take place in July 2016 in Amsterdam. That is where Brooks relocated its European head office earlier this year: The brand's facilities are based in the Olympic stadium, where most of the ...
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News briefs
Babolat, the French racquet sports company, has become an official...
Babolat, the French racquet sports company, has become an official supplier of shuttlecocks and other equipment for Badminton England, across all its community programs. From this month, Babolat has been supplying shuttlecocks for all domestic tournaments and circuit events for juniors, seniors and masters, including the National Schools Championships. Badminton ...
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News briefs
New Balance has sealed an endorsement deal with Reilly Opelka,...
New Balance has sealed an endorsement deal with Reilly Opelka, a promising 17-year American tennis player, who became Wimbledon Juniors champion this year. The American brand will be Opelka's official apparel and footwear provider for competition, training and lifestyle. Raised in Florida, Opelka has been part of the USTA Player ...
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News briefs
Speedo has signed up a ski champion, Felix Neureuther, for...
Speedo has signed up a ski champion, Felix Neureuther, for its “Speedo-Fit” campaign. The message is that swimming in the pool is a form of training that makes you fit to perform any other type of sport.
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News briefs
Icebreaker is launching the Icebreaker Challenge, an international digital campaign...
Icebreaker is launching the Icebreaker Challenge, an international digital campaign covering 40 countries. It calls on retailers and consumers to select the sport offering the most fun ever and publishing a video on Icebreaker's website before Aug. 31 and asking for “likes” on social networks. The winner will get a ...
