More about brands – Page 280
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News briefs
Merrell, which had double-digit growth in the European outdoor sector...
Merrell, which had double-digit growth in the European outdoor sector last year, is going to invest a seven-digit figure in marketing in the region during the spring/summer 2016 season, with a doubling in the consumer spend. It will concentrate on an advertising campaign around the tagline “Do What's Natural,” which ...
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Maui Jim has agreed to be a “Silver European Sponsor”...
Maui Jim has agreed to be a “Silver European Sponsor” of Optometry Giving Sight, the international charity, starting from July 6. The American brand of sunglasses made the announcement at Wimbledon in the presence of one of the brand's ambassadors, Martina Hingis, and the head coach of the All England ...
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Short stops
Speedo has re-signed Greg Hackett, the Australian swimming legend, who...
Speedo has re-signed Greg Hackett, the Australian swimming legend, who has returned to the pool for competitions after seven years of retirement
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In a deal said to be worth £4.5 million (€6.5m-$7.0m),...
In a deal said to be worth £4.5 million (€6.5m-$7.0m), Kooga will be the official kit supplier of the Leicester Tigers rugby team for the next years
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Callaway Golf has announced a staff pro agreement with Julien...
Callaway Golf has announced a staff pro agreement with Julien Brun, a young French player who became a “college golf phenomenon” while attending university in Texas
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Article
Adidas wants to double in running
The Adidas Group has outlined plans to double its sales in the running market in constant currencies by 2020, which would amount to more than €3 billion, with a stronger focus on fewer franchises and marked investments in the U.S. market. The details were provided at the group's first investor ...
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The franchised Columbia store in Chamonix has reopened after a...
The franchised Columbia store in Chamonix has reopened after a major refitting, a few weeks before the Ultra'Trail du Mont Blanc (UTMB), the big race of which the brand has become main sponsor
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News briefs
Puma will come out next year with a new line...
Puma will come out next year with a new line of distinctive and functional sunglasses and other eyewear products that will include specific models for running and golf. They are being developed through a new partnership with Kering Eyewear, a new subsidiary of the eponymous French group that owns the ...
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News briefs
The flagship store of the Galeries Lafayette department store chain...
The flagship store of the Galeries Lafayette department store chain in Paris presented the new American Hickies lacing system with a dedicated fitting station last month as an eye-catcher for the inauguration of its new sneaker section. The system has also been adopted by the Intersport voluntary group in Germany, ...
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News briefs
Adidas celebrated its partnership with Parley for the Oceans at...
Adidas celebrated its partnership with Parley for the Oceans at the United Nations headquarters in New York on June 29, at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly. The event was the showcase for the ...
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News briefs
Columbia is putting its OutDry Extreme membrane technology into apparel...
Columbia is putting its OutDry Extreme membrane technology into apparel for the first time. The new technology, which will be incorporated in Columbia's clothing starting in spring 2016, is said to create an ideal balance of waterproofing and breathability. The material on the outside of the new line of clothing ...
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Smith Sports Optics has won a Red Dot Award for...
Smith Sports Optics has won a Red Dot Award for its new light and aerodynamic bike helmet, the Overtake
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News briefs
Joma has signed new sponsorship agreements with Romania's national football...
Joma has signed new sponsorship agreements with Romania's national football team and with two local teams in Spain and Italy, RCD Espanyol and Sampdoria. The deal with the Espanyol club of Barcelona is for the next three seasons. Puma recently took over the sponsorship of Espanyol from Li Ning, but ...
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News briefs
Reebok received two Silver Lions at the Annual Cannes Lions...
Reebok received two Silver Lions at the Annual Cannes Lions International advertising festival. The company bagged the awards in the Cyber category for the digital part of its Be More Human campaign, which was created in collaboration with Venables Bell & Partners in San Francisco. Reebok won the Silver Lions ...
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News briefs
Nike is to replace Adidas as the sponsor of the...
Nike is to replace Adidas as the sponsor of the University of Michigan for its sports uniforms. The organization issued a statement saying that Nike was to become the Michigan Wolverines' official athletic footwear, apparel and equipment provider, starting from the beginning of August 2016 and until 2027, but with ...
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News briefs
Bushnell has become the official rangefinder of the Ladies European...
Bushnell has become the official rangefinder of the Ladies European Tour (LET). Bushnell Outdoor Products claims that its laser rangefinders have made it the most recognized brand in distance-measuring devices for golf. More than 300 women from 36 countries are expected to participate in at least 24 tournaments in 18 ...
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News briefs
K2 has expanded its K2 Skate Ambassadors, selecting new sponsored...
K2 has expanded its K2 Skate Ambassadors, selecting new sponsored athletes from a list of more than 300 applicants. They are expected to drive greater awareness for inline skating in the recreational, fitness, cross-training, marathon racing, urban and aggressive segments.
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News briefs
“Always in Beta” is the tagline of a new global...
“Always in Beta” is the tagline of a new global marketing platform launched by New Balance. It highlights the athlete's desire to reset his or her performance goals all the time, without resting on past successes. The new platform reinforces the technical image of a sports brand that is more ...
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News briefs
Slazenger is to continue as official tennis ball supplier for...
Slazenger is to continue as official tennis ball supplier for the tennis championship at Wimbledon, extending its partnership for four years. It has already being going for 113 years, making it probably the longest-standing commercial partnership in sport. Slazenger is to provide canvas, umpire chairs, nets and tennis for the ...
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News briefs
Helly Hansen has announced a new outerwear and apparel partnership...
Helly Hansen has announced a new outerwear and apparel partnership with Alpine Canada Alpin (ACA), the national governing body for alpine, para-alpine and ski cross racing in Canada. Beginning July 2015, the apparel provider for ski professionals will outfit Canada's alpine and para-alpine ski teams, including alpine ski star Dustin ...
