More about brands – Page 281
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News briefs
Dwight Howard, the star center of the Houston Rockets, is...
Dwight Howard, the star center of the Houston Rockets, is reportedly switching to Peak Sport, the Chinese sports brand, after an endorsement agreement of about a decade with Adidas. Peak Sport has built its brand recognition around basketball, investing in sponsorship deals with players such as Tony Parker, George Hill ...
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Peak Performance will be the skiwear sponsor of the Freeride...
Peak Performance will be the skiwear sponsor of the Freeride World Tour
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Quiksilver is sponsoring Ezekiel Lau, the Hawaiian surfer who won...
Quiksilver is sponsoring Ezekiel Lau, the Hawaiian surfer who won the Vans World Cup at Sunset Beach in 2013, when he was only 20
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Nike Golf has signed up Jordan Smith, a 22-year-old English...
Nike Golf has signed up Jordan Smith, a 22-year-old English golf player who represented the U.K. and Ireland in the 2013 Walker Cup
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TaylorMade has signed up a British amateur champion, Bradley Neil,...
TaylorMade has signed up a British amateur champion, Bradley Neil, who has made several appearances at major tournaments lately
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Tennis Warehouse, which has e-commerce operations in the U.S., Europe...
Tennis Warehouse, which has e-commerce operations in the U.S., Europe and Australia, will continue as the official online tennis store of the ATP World Tour until 2017
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Article
Nike overtakes Adidas in apparel
For the first time in its history, the Swoosh overtook the Three Stripes last year in terms of invoiced sales in the global sports apparel market, whose growth accelerated to 4.3 percent from 0.9 percent in 2013. Both companies, as well as the sports apparel market overall, benefited from the ...
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New Balance has unveiled its first range of football boots....
New Balance has unveiled its first range of football boots. It consists of two styles, both suited for attack-minded players who run long distances on the pitch. The Visaro boot is for players who “make chances,” while the Furon boot is for those who “take chances.” The American brand is ...
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eVent fabrics and Northwave have announced a new partnership for...
eVent fabrics and Northwave have announced a new partnership for 2015, as the eVent air permeable ePTFE (expanded polytetrafluoroethylene) membrane technology, called DVstretch, will be used in Northwave's winter apparel for the first time this year. The Northwave Arctic Jacket will be on the market in October 2015, the manufacturers ...
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++ Carven, the French fashion brand, has struck an agreement...
++ Carven, the French fashion brand, has struck an agreement with Albisetti International for a line of beachwear and activewear being launched for the spring/summer 2016 season
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Lotto and 1. FSV Mainz 05, the German Bundesliga club,...
Lotto and 1. FSV Mainz 05, the German Bundesliga club, have announced that they are resuming their former collaboration with a new sponsorship agreement. Starting from the 2015-16 season, and for five years, Lotto Sport Italia will become technical sponsor and official supplier to all the Mainz teams, including the ...
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Joma is entering the French Football League by signing up...
Joma is entering the French Football League by signing up the first-division Toulouse FC team for the next four seasons. Meanwhile, the Spanish brand continues to invest in sports sponsorships in distant markets, focusing on football. It has presented its first collection of uniforms developed as technical sponsor of the ...
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Macron has signed a new five-year kit partnership with Acqua...
Macron has signed a new five-year kit partnership with Acqua Vitasnella Cantù, a basketball team which plays in the Italian Lega Basket Serie A. The agreement is effective from the 2015-16 season until the end of the 2020-21. Acqua Vitasnella Cantù is one of the most historic teams in Italy ...
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Millet will outfit the Spanish mountain skiing team, which comprises...
Millet will outfit the Spanish mountain skiing team, which comprises 23 sportsmen and seven technicians. The team members collected four gold medals in the latest World Championships and two in the Ski World Cup.
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Speedo has signed a sponsorship deal with Missy Franklin, shortly...
Speedo has signed a sponsorship deal with Missy Franklin, shortly after the 19-year-old American swimming star engaged IMG as its sports marketing agent. Franklin, who has already won five Olympic medals, turned professional last March 23 after leading the women's team of the University of Califonia at Berkeley in the ...
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After more than two years of sponsorship, New Balance has...
After more than two years of sponsorship, New Balance has extended and reinforced its collaboration with Milos Raonic in product development, marketing and communication for the length of his professional playing career and beyond. New Balance will continue to supply Raonic with its tennis shoes and apparel. It will continue ...
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Intersport Finland, part of Kesko Group, has signed a multi-year...
Intersport Finland, part of Kesko Group, has signed a multi-year cooperation agreement with the Finnish Ski Association to become the main partner of the national cross-country skiing team. Nordic skiing is the largest product group in winter for Intersport Finland, with around 200,000 pairs of cross-country skis and ski boots ...
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Erima, which is already the official supplier of the Austrian...
Erima, which is already the official supplier of the Austrian Canoe Federation, has signed up Corinna Kuhnle, an Austrian champion of wild water canoeing
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Brooks Running has selected Leo Burnett as its global creative...
Brooks Running has selected Leo Burnett as its global creative agency of record, taking the place of The Great Society
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The Adidas Group appeared puzzled this week by a lengthy...
The Adidas Group appeared puzzled this week by a lengthy German newspaper report containing allegations that workers contracted through temporary work agencies at a logistical center in Rieste, Germany, were treated unfairly. The article in Die Zeit reports complaints from workers that they were asked to be permanently on call without ...
