More about brands – Page 282
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News briefs
Columbia Sportswear has adjusted its team for sourcing, supply chain...
Columbia Sportswear has adjusted its team for sourcing, supply chain and finance. Lisa Kulok, who has served as vice president of global marketplace planning and customer operations since October 2009, has been promoted to senior vice president of global supply chain operations. Steve Woodside, who joined the company in August ...
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A European research team claims to have created the first...
A European research team claims to have created the first example of a transparent and flexible electrode fully embedded in a yarn, which could open up new applications for wearable technologies. Their technique involves the transfer of monolayer graphene, grown by chemical vapor deposition on copper foil, to fibers commonly ...
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Marchon has extended its exclusive licensing agreement with Nike for...
Marchon has extended its exclusive licensing agreement with Nike for sunglasses and prescription frames
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Puma has teamed up with the Cuban Olympic Committee, so...
Puma has teamed up with the Cuban Olympic Committee, so that Cuban athletes will be wearing the brand's apparel and footwear at the 2016 Summer Olympics in Rio, as leisurewear when they are not competing and as sportswear for various ceremonies. The brand already has separate deals with the Cuban ...
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Majestic Athletic, one of the sportswear companies owned by VF...
Majestic Athletic, one of the sportswear companies owned by VF Corporation, makes a remarkable entry into the world of football with an agreement to design and make replica fanwear for the Liverpool Football Club. The players' uniforms will continue to be supplied by New Balance, which has replaced Warrior Sports ...
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Maui Jim Sunglasses has signed up a 50-year-old Spanish pro...
Maui Jim Sunglasses has signed up a 50-year-old Spanish pro golfer, Miguel Angel Jimenez, who qualified as the oldest winner on the European Tour at the Spanish Open in May 2014, after 23 victories under his belt. Three years ago, he created a Junior Circuit in Spain for children between ...
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Head has launched a digital marketing campaign featuring a junior...
Head has launched a digital marketing campaign featuring a junior Serbian player, Stefan Bojic, who performs 15 tricks with his racquet. In the “Frame & Play” video created for this campaign, the youngster challenges well-known, established players like Novak Djokovic, Maria Sharapova and Andy Murray.
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Adidas Outdoor has signed on as title sponsor of the...
Adidas Outdoor has signed on as title sponsor of the WE-cycle program, a non-profit bike sharing initiative to reduce carbon emissions and traffic congestion in Aspen, Colorado. Adidas Outdoor will be visible on 100 bikes at 16 stations in town. In addition, We-cycle employees will wear Adidas Outdoor footwear and ...
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News briefs
Converse Rubber Tracks, the sports brand studio program, is going...
Converse Rubber Tracks, the sports brand studio program, is going global after a new partnership was established with London's Abbey Road, the iconic studios most closely associated with the Beatles. Converse's studio program was launched in 2011, with the opening of the first brick-and-mortar Rubber Tracks studio in Brooklyn, to ...
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Skechers continues to sign major sports sponsorship agreements. This time,...
Skechers continues to sign major sports sponsorship agreements. This time, the deal is with Colin Montgomerie, the 52-year-old Scottish golf legend. Montgomerie will act as brand ambassador for Skechers' Go Golf line of shoes.
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Babolat has signed up a 23-year-old British tenniswoman, Heather Watson...
Babolat has signed up a 23-year-old British tenniswoman, Heather Watson
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Adidas has signed up a 21-year-old French tennisman, Lucas Pouille...
Adidas has signed up a 21-year-old French tennisman, Lucas Pouille
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Joma has moved into cricket as official sponsor of the...
Joma has moved into cricket as official sponsor of the West Indies Cricket Board, under a deal lasting until 2017
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Callaway Golf is boosting its marketing campaign through Sky Sports...
Callaway Golf is boosting its marketing campaign through Sky Sports
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Vans has announced a collaboration with Takashi Murakami, the multi-faceted...
Vans has announced a collaboration with Takashi Murakami, the multi-faceted Japanese artist
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Article
Adidas is urged to speak out over Qatar
Campaigners are stepping up pressure on the sponsors of Fifa, the global football organization, to speak out about the conditions faced by migrant workers on World Cup infrastructure construction sites in Qatar, where the football World Cup is to be held in 2022.The latest campaign was launched at a press conference ...
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The Adidas Group reiterated this week that it has no...
The Adidas Group reiterated this week that it has no intention of selling Reebok, after the owner of CrossFit told a reporter that he would like the fitness brand to come under fresh ownership. Reebok became a partner for CrossFit under a ten-year agreement started in 2010, and the huge ...
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The Adidas Group's chief executive, Herbert Hainer, said at the...
The Adidas Group's chief executive, Herbert Hainer, said at the company's shareholders meeting on May 7 that it has appointed Perella Weinberg Partners as an adviser. The move comes after reports of interest by activist hedge funds. Southeastern Asset Management (SAM), which owns just over 3 percent of Adidas, has ...
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Amer Sports has invested about €150,000 in its production and...
Amer Sports has invested about €150,000 in its production and logistic operations for winter sports products in Altenmarkt, Austria, according to various German media. The investments concern mainly new ergonomic and partially automated transportation and lifting equipment and are meant to increase productivity and quality control. The Alternmarkt production unit ...
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Amer Sports has completed the acquisition of Sports Tracker...
Amer Sports has completed the acquisition of Sports Tracker