More about brands – Page 283
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News briefs
Lotto has overhauled the design of its Zhero Gravity boot...
Lotto has overhauled the design of its Zhero Gravity boot for the 2015/2016 football season. The new Zhero Gravity VII 200, top of the range of the Zhero Gravity line and the boot's seventh generation, comes with updated aesthetics and technology advancements. The new upper is a single-piece Kurim foot ...
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Garmin has unveiled the Forerunner 225, a GPS watch for...
Garmin has unveiled the Forerunner 225, a GPS watch for runners that measures heart rate at the wrist, and Garmin's first device with an integrated optical heart-rate sensor. Thanks to this technology, heart-rate tracking does not require the typical wireless chest strap. The optical heart-rate sensor on the back of ...
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Dupont has unveiled a new range of “stretchable electronic ink...
Dupont has unveiled a new range of “stretchable electronic ink materials” that can be used in smart clothing for heart monitoring, counting calories burnt and other wearable electronics applications, creating thin, form-fitting circuits that can be seamlessly bonded into many standard fabrics. The inks are printed on thermoplastic polyurethane in ...
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News briefs
DyStar, a supplier of dyestuffs based in Singapore, has made...
DyStar, a supplier of dyestuffs based in Singapore, has made a commitment to develop new products that are suitable for the waterless dyeing technology of DyeCoo, collaborating with the Dutch company for their development. The two companies will work together to improve suitable dyes and extend their range for application ...
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Perry Ellis, which is gearing up to distribute Nike Swim...
Perry Ellis, which is gearing up to distribute Nike Swim products in Europe, has stopped marketing the elite portion of the line in the U.S., saying that it isn't profitable
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Colette, the iconic Paris fashion boutique, and Nike.com are offering...
Colette, the iconic Paris fashion boutique, and Nike.com are offering to exclusive Nike styles of tennis shoes associated with Maria Sharapova in connection with the French Open
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Berneda, the Spanish company that owns the Munich brand of...
Berneda, the Spanish company that owns the Munich brand of sneakers, is reportedly going to launch another brand, called Duuo, for the women's market
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Avia is launching its first line of activity trackers, digital...
Avia is launching its first line of activity trackers, digital pedometers and other wearables in partnership with Lifeworks
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A young Swiss bike producer, Bold Cycles, has presented a...
A young Swiss bike producer, Bold Cycles, has presented a model with “Internal Suspension Technology” where the suspension is fully built into the seat frame
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Luxottica expects to release the first product stemming from its...
Luxottica expects to release the first product stemming from its partnership with Intel in February or March of next year, with a campaign being timed with the Olympic Games in Rio de Janeiro
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News briefs
Under Armour is stepping up investments in European rugby through...
Under Armour is stepping up investments in European rugby through a kit sponsorship deal with the Wasps. As the English club's official technical apparel partner, Under Armour gets to supply match day and training gear, with new outfits to be presented this summer. It has also obtained commercial rights and ...
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The 150-year-old Bath rugby team has been without an official...
The 150-year-old Bath rugby team has been without an official kit supplier for the past two years, following the termination of a contract with Puma. From next September and until 2018, Canterbury will fill the role. The former Canterbury of New Zealand belongs to the Pentland Group.
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News briefs
Macron has signed a new agreement to supply kit to...
Macron has signed a new agreement to supply kit to Budapest Honvéd FC. The deal with the Hungarian football club, the financial terms of which were not released, will run from the 2015/16 season until the end of the 2019/20 season. The team currently plays in the NB I, the ...
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News briefs
Joma Sport will dress the Mexican teams at the Panamerican...
Joma Sport will dress the Mexican teams at the Panamerican Games in Toronto later this year and at the Olympic Games in Rio de Janeiro in 2016. The Spanish brand has already been the sponsor of the Mexican Athletics Federation for the past two years. In connection with the signature ...
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Jo-Wilfried Tsonga and Babolat are creating a tennis camp for...
Jo-Wilfried Tsonga and Babolat are creating a tennis camp for young people, the first ever in France led by a professional player still playing competitively. The camp, which will be held at the Tennis Club de Lyon on July 26-30 this year, will be open to 100 young players aged ...
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News briefs
As the tennis industry is gearing up for the French...
As the tennis industry is gearing up for the French Open, Asics has started a global advertising campaign with Gael Monfils hitting back balls fired at him in a gritty urban environment. Asics has been investing increasingly in the European tennis market, providing particularly striking outfits for Monfils. Aligned with ...
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News briefs
Brooks Running has teamed up with Eurosport to become its...
Brooks Running has teamed up with Eurosport to become its broadcast partner for the marathons and IAAF World Championships, as part of a wider multi-media campaign launching this month. Apart from advertising the brand, the pan-European broadcaster will host a branded hub for Brooks Running on its website, with exclusive ...
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News briefs
Keen has launched a global $5,000 photo contest on Instagram,...
Keen has launched a global $5,000 photo contest on Instagram, running through June 30, to support sales of its Uneek line of shoes, which was released in March. Participants will be given a chance to win $1,000 each week for the most unique photo.
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Under Armour has announced a sponsorship deal with another European...
Under Armour has announced a sponsorship deal with another European football club, AZ Alkmaar in the Netherlands
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Valentina Ferrer, the 23-year-old incumbent Miss Argentina, will be the...
Valentina Ferrer, the 23-year-old incumbent Miss Argentina, will be the face of Naffta, the Spanish activewear brand, for its autumn/winter 2015/16 collection