More about brands – Page 285
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News briefs
Nike has teamed up with the Nigerian Football Federation (NFF),...
Nike has teamed up with the Nigerian Football Federation (NFF), to supply performance and training kit for the nine men's and women's national teams at all levels from the start of April 2015 until 2018. The Nike outfits for NFF will be debuted by the men's under-20 team at a ...
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Nike has launched a campaign which it describes as its...
Nike has launched a campaign which it describes as its largest initiative to support women practicing sports, with a strong emphasis on digital media. Dubbed #Betterforit and started earlier this month, the campaign voices the inner thoughts of women taking part in yoga, spinning, running and weight training – often ...
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Puma has announced a new marketing and global licensing deal...
Puma has announced a new marketing and global licensing deal with Infiniti Red Bull Racing. The sports brand will become the Official Licensed Partner and Official Supplier of Team and Racewear to Infiniti Red Bull Racing. Puma will outfit the Formula 1 team with performance racewear, teamwear and footwear. In ...
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News briefs
Skechers has teamed up with Sugar Ray Leonard, the boxing...
Skechers has teamed up with Sugar Ray Leonard, the boxing champion, for a multimedia campaign to promote its Relaxed Fit range from the second half of this year until December 2016. Other stars that featured in campaigns for this range include Pete Rose, Joe Montana, Joe Namath and Ringo Starr. ...
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News briefs
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board...
Intersport/Elverys is taking over sponsorship of the Tipperary GAA, board of the county's Gaelic Athletic Association (GAA). The sponsorship deal covers both the hurling and football codes and includes all grades for the next two years, starting with the 2015 season. The kit features the Intersport brand name on the ...
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News briefs
The North Face has unveiled “Five to Nine,” a three-minute...
The North Face has unveiled “Five to Nine,” a three-minute film featuring Fearghal O'Nuallain, a London-based geography teacher, as well as a like-minded community of after-hours explorers who do not let their daily urban routine interfere with their passion for the outdoors. Fearghal and his peers hold nine-to-five jobs and ...
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News briefs
Hoka One One has signed up a legendary Ironman, Dave...
Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda ...
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News briefs
Peak Performance, the Swedish ski, outdoor and golf apparel brand,...
Peak Performance, the Swedish ski, outdoor and golf apparel brand, has launched a special website featuring 14 virtual pop-up “Magic Hour Shops” in 11 countries, where consumers are invited to click on their mobile devices to obtain some of its products for free - at certain conditions. They have to ...
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Short stops
Vibram will use a mobile van during the World Fair...
Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
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Hi-Tec Sports is placing big advertisements in the Spanish airports...
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
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Joma will dress up the Spanish Olympic Committee through 2020...
Joma will dress up the Spanish Olympic Committee through 2020
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Technogym will be the official fitness equipment supplier of the...
Technogym will be the official fitness equipment supplier of the Chelsea FC club
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Trek Bicycle has become the official bike partner of the...
Trek Bicycle has become the official bike partner of the Tour de Suisse under a three-year partnership deal negotiated by Infront Ringier Sports & Entertainment
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Srixon will be the title sponsor of the TGI Golf...
Srixon will be the title sponsor of the TGI Golf Amateur Championship this summer, ending at The Belfry near Birmingham on Sept. 3
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Dainese has become the official clothing supplier of the International...
Dainese has become the official clothing supplier of the International Motorcycling Federation (FIM)
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Sergio Tacchini has signed a three-year deal as a supplier...
Sergio Tacchini has signed a three-year deal as a supplier to the tennis school of the Royal Polo Club of Barcelona, which has been expanding into other sports such as horse-riding and tennis
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Article
Adidas wants to run faster in two-horse race against Nike
While unveiling its latest five-year strategic plan at an investor day three weeks ago, the Adidas Group implicitly admitted that it could not catch up with its bigger American rival in the next few years – but the plan and the new management that will implement it could infuse ...
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Article
Duo takes the lead at Adidas Group
The investor day held in Herzogenaurach three weeks ago enabled the company to push forward two new executive board members. Herbert Hainer, the Adidas Group's chief executive, who has been under some pressure since the company's profit warning last year, made it clear a few weeks ago that he will ...
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News briefs
Adidas has sued Marc Jacobs in an Oregon court for...
Adidas has sued Marc Jacobs in an Oregon court for the designer's use of four parallel stripes along the sleeves of some knitted garments. Adidas claims that they are confusingly similar to the three stripes used in two garments designed in cooperation with Yohji Yamamoto for its own Y-3 line.
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News briefs
VF Corp. has struck a strategic partnership with FibeRio Technology...
VF Corp. has struck a strategic partnership with FibeRio Technology Corporation for the joint development of proprietary, high-performance nanofiber materials for the group's apparel, footwear and jeanswear. VF notes that FibeRio's Forcespinning technology has the unique advantage of producing advanced nanofiber textiles in high volumes, using a melt spinning process ...
