More about brands – Page 287
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Article
Adidas will pump up retail
Another target is to expand sales through the group's own concept stores at double-digit rates per year. The company runs about 2,900 own stores and wants to add 500 to 600 more stores by 2020, including specialist stores focusing on basketball, running or women, for example.By reducing the number of ...
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Article
Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Article
Adidas wants to speed up processes
The “speed” component of the Adidas Group's new strategic plan is inspired by the business model that the group has adopted for Neo, the fast-fashion label developed by Adidas in the recent years, which reached sales of more than €850 million in 2014. While the entire company has already reduced ...
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Article
Amer Sports to acquire Louisville Slugger
Wilson Sporting Goods, a division of the Finnish conglomerate Amer Sports, has acquired the global rights to the Louisville Slugger bat from Hillerich & Bradsby Co. (H&B) for $70 million in an all-cash transaction. The closing of the deal is expected in the second quarter of 2015. Founded in 1884, ...
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Article
Columbia rejigs its top management
Columbia Sportswear has announced a reorganization of its top management, describing it as a move to drive continued profitable growth. The group expects the company's sales to expand at double-digit rates for apparel in constant currencies this year, compared with $1.7 billion in 2014, while footwear sales are predicted ...
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News briefs
Amer Sports has transferred 290,596 of its treasury shares to...
Amer Sports has transferred 290,596 of its treasury shares to its personnel who participate in various performance share and stock incentive programs instituted in 2010 and 2013. This leaves Amer with 1,131,756 own shares, or 0.95 percent of the whole equity. Meanwhile, Amer's board of directors has approved a new ...
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Short stops
Columbia Sportswear is asking shareholders to elect Malia Wesson, former...
Columbia Sportswear is asking shareholders to elect Malia Wesson, former president of the U.S. Bank of Oregon, to a full term on its board of directors, which would be expanded to 11 members
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News briefs
Puma has extended its 12-year-old partnership with the Italian Footwear...
Puma has extended its 12-year-old partnership with the Italian Footwear Federation (FIGC) for an unspecified number years into the next decade. The new contract, which is reportedly going to cost about €4.9 million a year, calls for increased marketing rights, while retaining the exclusive master license to actively manage FIGC's ...
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News briefs
Gone are the days when New Balance was not doing...
Gone are the days when New Balance was not doing any advertising. The company has produced its first soccer-related advertising film to celebrate its return to the global football business. The powerful #NBFootball spot, which can be viewed on youtube, has been directed by Marie Schuller. It features seven newly ...
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News briefs
New Balance has launched in the U.K. the Blackout Squad...
New Balance has launched in the U.K. the Blackout Squad competition. Through this scheme, amateur football players are offered a chance to join a select group who will trial the brand's football boots, just like professional players sponsored by New Balance. The competition is run in partnership with www.prodirectsoccer.com. The ...
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News briefs
New Balance has announced a multi-year sponsorship agreement with England...
New Balance has announced a multi-year sponsorship agreement with England Athletics, the governing body for athletics in England, which supports athletics and running clubs. The brand will supply performance uniforms for all its representative teams, developing new designs across all disciplines and age groups. It will also offer exclusive discounts ...
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News briefs
Adidas will be working with one more advertising agency, 72andSunny,...
Adidas will be working with one more advertising agency, 72andSunny, in the important football, running, basketball and women's categories. It will keep working with Carat/Aegis and Johannes Leonardo, the latter remaining the main creative agency for Adidas Originals. With offices in Amsterdam and Los Angeles, 72andSunny counts clients such as ...
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News briefs
Under Armour has signed a multi-year technical partnership deal with...
Under Armour has signed a multi-year technical partnership deal with the São Paulo football club, starting in May, to support its growing commitment to global football and the establishment of its Brazilian subsidiary prior to the latest World Cup. The team was said to have the third-largest number of Brazilian ...
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News briefs
Macron has signed a five-year partnership agreement with Brose Baskets...
Macron has signed a five-year partnership agreement with Brose Baskets Bamberg, the first German club to enter the Euroleague Top Sixteen and winner of six of the last 11 national championships. The team was previously with Adidas. The deal will start from the 2015/2016 season. Macron recently became the technical ...
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News briefs
After screening more than 2,500 brands nominated across all sectors,...
After screening more than 2,500 brands nominated across all sectors, the World Branding Forum in Paris has named Speedo “Brand of the Year” in the sports fashion/swimwear category. Speedo has just launched the latest version of its athletic swimsuit, the LZR Racer X, saying that it has taken over 10,000 ...
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News briefs
Rip Curl has announced the signing of Mason Ho to...
Rip Curl has announced the signing of Mason Ho to its professional surf team. The Hawaiian star, son of legendary Hawaiian surfer, Michael Ho, has just signed a multi-year endorsement deal with the Australian surfwear company. Mason Ho, 26, has already won the Backdoor Shootout and placed second at the ...
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News briefs
TomTom has become an Official Supplier of the Nissan Electrique...
TomTom has become an Official Supplier of the Nissan Electrique Marathon de Bordeaux Métropole, which will take place in Bordeaux, in southwestern France, on April 18. Organizers will welcome 18,000 participants, who have already registered for the first ever edition of this marathon. It will be the first night marathon ...
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News briefs
TomTom has become official technology partner of Sure Run to...
TomTom has become official technology partner of Sure Run to the Beat, the music-focused 10k race that will be held in London on Sept. 13. Best known for its navigation and mapping products, TomTom also makes GPS sport watches, which help runners track information including time, distance, pace speed and ...
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News briefs
GoPro has announced that The GoPro Channel app has been...
GoPro has announced that The GoPro Channel app has been downloaded more than one million times from Microsoft's Xbox video game and entertainment consoles. The company also said that users are watching an average of 25 minutes of GoPro videos during each viewing session. The GoPro Channel allows users to ...
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News briefs
Polar Bottle has become an official licensee of the...
Polar Bottle has become an official licensee of the U.S. Olympic team for water bottles. The American company, which showed at Ispo Munich for the first time last month, has developed a unique insulated water bottle with the Team USA logo, which will be available to the team's athletes ...
