More about brands – Page 288
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News briefs
The North Face has launched “Power In Me,” its...
The North Face has launched “Power In Me,” its multi-channel campaign for spring/summer 2015, all over Europe. The campaign is based on three short films - “Untouched Ground,” “Always Moving,” and “From Five To Nine” - featuring the alpinist David Goettler, the ultra trail runner Lizzy Hawker, and the ...
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Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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Bestseller, owner of Jack & Jones and other brands, has...
Bestseller, owner of Jack & Jones and other brands, has decided to donate the proceeds of all the wholesale and retail revenues collected on April 10 to various charities
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Lululemon is making a statement in action sports with the...
Lululemon is making a statement in action sports with the sponsorship of Maya Gabeira, a 27-year-old Brazilian big wave surfer
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Romain Barnier, the 38-year-old coach of the French swimming team,...
Romain Barnier, the 38-year-old coach of the French swimming team, has agreed to endorse Speedo
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Skullcandy has announced a partnership for the next car racing...
Skullcandy has announced a partnership for the next car racing season with the Sahara Force India, a Formula One racing squad based in Silverstone, England
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Spalding will supply the official ball for the basketball, baseball,...
Spalding will supply the official ball for the basketball, baseball, football and softball competitions of the Amateur Athletic Union in the U.S.
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Kempa is extending its sponsorship deal with the German Buxtehuder...
Kempa is extending its sponsorship deal with the German Buxtehuder SV handball club
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Article
Adidas Group boasts robust underlying performance
The Adidas Group is eagerly turning the page on a year of ups and downs, when ample gains for the Adidas brand were marred by shrinking sales in its golf business and the weakness of the Russian ruble. A few weeks ago the group had already revealed headline figures for ...
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Nike says it has forged new partnerships with Garmin, TomTom,...
Nike says it has forged new partnerships with Garmin, TomTom, Wahoo Fitness and Netpulse, allowing their devices to connect with its evolving Nike+ application. The app was first launched in cooperation with Apple a year ago. Nike made the fresh announcement on the eve of the public release of the ...
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Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini,...
Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini, the well-known Italian producer of sports cars, for a line of sports apparel and footwear featuring the carmaker's shield that will be on the market from next autumn. The deal was disclosed during the Geneva Motor Show that began on ...
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Renoun, an American ski brand that won an Ispo Gold...
Renoun, an American ski brand that won an Ispo Gold Award last month, has incorporated the proprietary D30 hyper-damping technology in its Endurance line. It is the first time that this British smart material has been used in ski hardware. It is already used by Burton and Scott Sports in ...
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Michel Perraudin, former executive board member at Adidas and current...
Michel Perraudin, former executive board member at Adidas and current board chairman of Odlo, is part of a group of investors who have acquired a minority stake in Ameo. That is the German company behind the Power Breather, a breathing device for swimmers that won the Ispo Brand New Award in ...
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News briefs
The Pump technology that contributed to Reebok's rise in the...
The Pump technology that contributed to Reebok's rise in the early nineties is making a comeback. The ZPump Fusion, which hit the stores a few days ago, was described as a reinvention of the Pump, adjusting the technology of this classic for an entirely new performance running shoe. The familiar ...
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News briefs
K-Way, one of the brands of Basicnet, has worked with...
K-Way, one of the brands of Basicnet, has worked with Fiat Chrysler Automobiles to develop a special model of its Panda car that features a foldable Visibag safety device, consisting of a high-visibility sleeveless jacket stored inside a dedicated pouch in the seats. Basicnet's president and founder, Marco Boglione, has ...
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Buff launches a collection of headbands, neck-warmers and helmet linings...
Buff launches a collection of headbands, neck-warmers and helmet linings inspired by the colorful jerseys worn by the riders of the Tour de France cycling race
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Vibram has announced a new partnership with “Girls on the...
Vibram has announced a new partnership with “Girls on the Run,” a physical-activity based program aimed at inspiring and empowering pre-adolescent girls in North America. For every pair of Vibram-soled shoes sold at participating retailers, the brand will donate 5 percent of the price to “Girls on the Run.” The ...
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The New Balance Foundation has pledged $2.55 million toward a...
The New Balance Foundation has pledged $2.55 million toward a new initiative focused on the promotion of physical activity for children, in collaboration with the 100 Mile Club and ChildObesity180 at Tufts University. At the core of the collaboration is the New Balance Foundation Billion Mile Race, a nationwide campaign ...
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News briefs
New Balance continues to add new football properties. It has...
New Balance continues to add new football properties. It has signed up the Scottish champion, Celtic FC, replacing Nike as the official sponsor of the Glasgow club for five years from the 2015/16 season. New Balance is only about 20 years younger than the Celtic team, which was founded by ...
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News briefs
Kelme has signed an important sponsorship deal with the Professional...
Kelme has signed an important sponsorship deal with the Professional Futsal League (PFL) of the U.S. The Spanish company will act as official footwear supplier for the American league. It has a similar agreement with the Spanish futsal league (LNFS) since 2013.
